Best Apple Deals 2020
Apple might not traditionally offer huge discounts on its own products, but we've scoured the web for the best deals on Apple products from all vendors. You'll find great deals on iPhone, iPad, Apple Watch, AirPods, Macs and MacBooks and more.
Amazon, Argos, Currys and other big retailers offer sales events at various points throughout the year, and with our indispensable guide you can snap up lots of Apple tech at bargain prices. Grab these deals quickly though - they'll sell out fast!
Best Apple Deals

Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 512GB (2020)
From: KRCS
Was: £1,499
Now: £1,349.10 (£149.90 off)
View Deal
KRCS has the biggest discount on the brand new M1 MacBook Pro.
They also have money off the entry-level M1 MacBook Pro that normally costs £1,299 - you can get it from them for £1,169.10 - £129.90 off here!

Apple Watch Series 5 (44mm, cellular) - Stainless Steel
From: Currys PC World
Was: £749
Now: £319 (£430 off)
View Deal
Currys PC World is selling the stainless steel Apple Watch Series 5 44mm with cellular connectivity with a whopping £430 off the RRP. If you can live without the Spo2 monitoring of the newer Series 6, it's an incredible deal.
See our Apple Watch Series 5 vs Series 6 comparison to find out more.

Apple iPhone 12 mini
From: Currys PC World
Was: From £699
Now: From £679 (£20 off)
View Deal
Currys PC World is offering £20 off of the iPhone 12 mini. The same offer is also available from Amazon. See the best iPhone 12 deals for more bargains.

Apple Watch Series 6 (44mm) Cellular
From: Currys PC World
Was: £409
Now: £399 (£10 off)
View Deal
Save £10 on the latest Apple Watch Series 6 over at Currys PC World. The price beats Amazon's.

Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)
From: KRCS
Was: £1,299
Now: £1,169.10 (£129.90 off)
View Deal
KRCS has over £129 off the new M1 MacBook Pro with 256GB SSD, in a deal that outdoes Amazon and Currys PC World. KRCS also has £140 off the MacBook Pro with 512GB storage.

Apple iPad Pro 12.9in (2020, Wi-Fi, 128GB)
From: Currys PC World
Was: £969
Now: £912 (£57 off + 50% off Microsoft 365)
View Deal
You can still grab this excellent Black Friday price on the iPad Pro 12.9in from Currys.

Apple Watch Series 5 (40mm, cellular) with Black Nike Sports Band
From: Currys PC World
Was: £449
Now: £299 (£150 off)
View Deal
We currently can't see this price anywhere else on this Apple Watch 5 model.

Apple 2020 M1 Mac mini (256GB)
From: BT Shop
Was: £699
Now: £660.72 (£38.28 off)
View Deal
Surprisingly, the BT Shop has a better deal on the entry-level M1 Mac mini than Amazon right now, with £38 off! There's also £65 off the 512GB option.

Apple 2020 M1 Mac mini (512GB)
From: BT Shop
Was: £899
Now: £833.98 (£65.02 off)
View Deal
The BT Shop has £65 off the M1 Mac mini with 512GB storage - that's the £899 model.
They also have £38.28 off the entry-level 256GB M1 Mac mini - get that deal from BT here.

Apple iPhone 12 (with 10GB data)
From: iD Mobile
Now: £99.99 upfront, £36.99 per month (£987.75 TCO)
View Deal
We've been scouring the comparison sites for iPhone 12 deals and this is the best out there right now, combining a manageable upfront payment with a low monthly fee.
Note, however, that the deal has worsened somewhat since December: the old 20GB offer has gone up to a total £989.75, and you now get just 10GB for the same money as before.

Apple iPhone 11 Pro (256GB)
From: Amazon
Was: £1199
Now: £1039 (£160 off)
View Deal
The outstanding Apple iPhone 11 Pro is one of the finest iPhones to date. £1,039 for this 256GB model brings prices back to Black Friday/Cyber Monday levels!

Apple AirPods Pro
From: Appliances Direct
Was: £249
Now: £195 (£54 off)
View Deal
The AirPods Pro are Apple's ultimate in-ear headphones. They offer active noise cancellation and three sizes of soft flexible silicon tips for a customisable, comfortable fit. Right now you can get £54 off the usual price with Appliances Direct.

Apple iPhone 12 Pro
From: Virgin
Now: From £43 per month (with free AirPods)
View Deal
Virgin's bundle offer includes a free pair of Apple's AirPods for free. You can also save £350 when you trade in your old phone. See other excellent iPhone 12 and 12 Pro deals.

Beats Solo Pro Wireless Headphones
From: Amazon
Was: £269.95
Now: £169 (£100.95 off)
View Deal
Pick up the Beats Solo Pro with £101 off right now. It's not the cheapest we've seen but it's a good price nonetheless. You can find the same offer from AO.com

Apple 13in MacBook Pro, 2.4GHz quad-core 512GB (2019)
From: Currys PC World
Was: £1,999
Now: £1,349.97 (£649 off)
View Deal
This is a great discount off 2019's top-of-the-range 13in MacBook Pro. It's got a 2.4GHz 8th-generation quad-core processor and a generous 512GB SSD.

Apple 12.9in iPad Pro (WiFi, 256GB, 4th-Gen)
From: Currys PC World
Was: £1069
Now: £990.20 (£78.80 off)
View Deal
Get nearly £80 off the iPad Pro 12.9, which released in 2020. Here you're getting the 256GB model, which means it's pricier than the 128GB model, but extra storage means you're less likely to find you've run out of space in future. See our full review.

Apple 27in iMac, 3.7GHz six-core, 5K Retina Display, 2TB Fusion Drive (2019)
From: Currys PC World
Was: £2,249
Now: £1,599 (£650 off)
View Deal
Save money on the 2019 iMac with this deal from Currys PC World. This was the top-of-the-range six-core 27in model that used to cost £2,249 (the equivalent now costs £2,299).
You also get £40 Microsoft 365 Family with code OFFICESAVE40 and £30 off Microsoft 365 Personal with code OFFICESAVE30. There's also one year of free Apple TV+ included when you buy this iMac.
This model features a 9th generation Intel i5 processor and AMD Radeon Pro 580X graphics. Note that this includes a 2TB Fusion Drive - Apple is now shipping all iMacs with SSDs as standard.

Apple iMac Pro, 3.2GHz, 8-core Xeon, 32GB RAM, 1TB SSD, 5K Retina display (late 2017)
From: Currys PC World
Was: £4,899
Now: £3,299 (£1,600 off)
View Deal
The iMac Pro hasn't been updated since it was introduced in 2017, but it is still one of the most powerful iMacs. It's also the most expensive iMac - but Currys is offering money off!
Note that this is the 8-core model that Apple discontinued, which means you can now get 10-core model from Apple for £4,999, but this is still a decent deal.

Apple 13in MacBook Pro, 2.4GHz, quad-core, 256GB, Silver (2019)
From: Currys PC World
Was: £1,699
Now: £1,199.97 (£499.03 off)
View Deal
Here's a saving on the 2019 13in MacBook Pro with 2.4GHz Quad-core processor - it's the 256GB version that would have cost £1,699 at launch, while the newer equivalent retails at £1,799.

Parallels Desktop for Mac Student Edition
From: Parallels
Was: £69.99
Now: £34.99 (up to 50% off for students)
View Deal
If you want to run Windows on your Mac, then Parallels Desktop 16 is one to consider. Students get a discounted plan, with 50% off the standard price.
iPhone Deals

Apple iPhone 11 Pro
From: Amazon
Was: £1,049
Now: £915.97 (£133 off)
View Deal
Amazon's price is available on the silver model only; gold and Midnight Green are £919 - not a lot more expensive - but Space Grey isn't available directly.
If the model you want is out of stock, Amazon's prices go up, or you just want two years' guarantee, go for John Lewis, which is currently charging £924 for all four models.

Apple iPhone XR (with 5GB data)
From: iD Mobile
Now: £49.99 upfront, £26.99 per month (£697.75 TCO)
View Deal
The iPhone XR is getting on a bit, but it'll still do a job. See our roundup of the best iPhone XR deals for even more options.
This is the best XR contract currently available, but the monthly fee has gone up by £2 since November; this means an extra £48 on the total cost.

Apple iPhone SE (2020, with 5GB data)
From: iD Mobile
Now: £29.99 upfront, £23.99 per month (£605.75 TCO)
View Deal
A nice deal on a nice phone, albeit one with an old-fashioned design: read our iPhone SE (2020) review for more information. It's gone up a little since December - you're paying an extra £34 over the course of the contract - but remains the best price out there.
iPad Deals

Apple iPad 10.2in (32GB, 2020) - Wi-Fi only
From: Currys PC World
Now: £329 (with £40 off Microsoft 365 Family)
View Deal
The iPad 2020 with 32GB storage doesn't have a discount from Currys PC World, but you do get £40 off Microsoft 365 Family for a year for up to 6 users.

Apple iPad 10.2in (32GB, 2020)
From: EE
Was: £34 per month
Now: £30.60 per month, no upfront cost (£81 off monthly cost)
View Deal
Save £81 on the total monthly cost on the entry-level iPad 2020 with 32GB storage. The plan includes 2GB of storage and free delivery. Existing customers also get an extra 10% off.

Apple iPad Pro 11in (2020, 128GB, WiFi)
From: Amazon
Was: £769
Now: £737.97 (£31.03 off)
View Deal
Pick up the 11in iPad Pro (2020 model) with over £30 off on Amazon, though Currys is also price-matching, if you'd rather purchase from there.
MacBook Deals

Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)
From: KRCS
Was: £1,299
Now: £1,169.10 (£129.90 off)
View Deal
KRCS has over £129 off the new M1 MacBook Pro with 256GB SSD, in a deal that outdoes Amazon and Currys PC World. KRCS also has £140 off the MacBook Pro with 512GB storage.

Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)
From: KRCS
Was: £999
Now: £949.06 (£49.94 off)
View Deal
KRCS has money off the entry-level M1 MacBook Air. You can buy it from them for £949.06 - which is almost £50 off.

Apple 13in MacBook Pro, 2.4GHz quad-core 512GB (2019)
From: Currys PC World
Was: £1,999
Now: £1,349.97 (£649 off)
View Deal
This is a great discount off 2019's top-of-the-range 13in MacBook Pro. It's got a 2.4GHz 8th-generation quad-core processor and a generous 512GB SSD.
iMac Deals

Apple 2020 M1 Mac mini (256GB)
From: BT Shop
Was: £699
Now: £660.72 (£38.28 off)
View Deal
Surprisingly, the BT Shop has a better deal on the entry-level M1 Mac mini than Amazon right now, with £38 off! There's also £65 off the 512GB option.

Apple 2020 M1 Mac mini (512GB)
From: BT Shop
Was: £899
Now: £833.98 (£65.02 off)
View Deal
The BT Shop has £65 off the M1 Mac mini with 512GB storage - that's the £899 model.
They also have £38.28 off the entry-level 256GB M1 Mac mini - get that deal from BT here.

Apple 27in iMac, 3.8GHz eight-core, 10th-gen, 512GB SSD (2020)
From: KRCS
Was: £2,299
Now: £2,184.05 (£114.94 off)
View Deal
KRCS has knocked £££s off the price of the top-of-the-range 3.8GHz 8-core 10th-gen, 2020 iMac which only launched in August 2020.
Apple Watch Deals

Apple Watch Series 6 (44mm) Cellular
From: Currys PC World
Was: £409
Now: £399 (£10 off)
View Deal
Save £10 on the latest Apple Watch Series 6 over at Currys PC World. The price beats Amazon's.

Apple Watch SE (44mm, GPS + Cellular)
From: John Lewis
Was: £349
Now: £338 (£11 off with Apple Fitness+)
View Deal
The 44mm Watch SE with GPS and Cellular has £11 off from John Lewis – you won't find this discount on Amazon.

Apple Watch SE (40mm, GPS + Cellular) with Unlimited Data
From: O2
Now: £19.25 per month
View Deal
O2's unlimited plan beats EE's for those who don't already have an Apple Watch to trade in at £19.25 per month. EE's equivalent plan costs £22 per month and requires you to already have an iPhone on EE. See all O2 Watch SE offers here
Sponsored

Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)
From: KRCS
Was: £1,299
Now: £1,169.10 (£129.90 off)
View Deal
KRCS has over £129 off the new M1 MacBook Pro with 256GB SSD, in a deal that outdoes Amazon and Currys PC World. KRCS also has £140 off the MacBook Pro with 512GB storage.

Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)
From: KRCS
Was: £999
Now: £949.06 (£49.94 off)
View Deal
KRCS has money off the entry-level M1 MacBook Air. You can buy it from them for £949.06 - which is almost £50 off.

Apple 2020 M1 Mac mini (512GB)
From: BT Shop
Was: £899
Now: £833.98 (£65.02 off)
View Deal
The BT Shop has £65 off the M1 Mac mini with 512GB storage - that's the £899 model.
They also have £38.28 off the entry-level 256GB M1 Mac mini - get that deal from BT here.
Best Apple deals 2020
We've searched high and low to find the best iPhone deals, iPad deals, Mac and MacBook deals, AirPod deals and Apple Watch deals. If you're looking for a great discount on an Apple product in the UK, look no further.
We're always looking out for deals, offers and discounts on gifts for our friends and family, and maybe the odd treat for ourselves. Amazon, Argos, Currys and so many other popular retailers have sales events on and off throughout the year.
Apple deals 2020: Best places to find Apple deals
There are plenty of places you can look for Apple deals. The first is Amazon, which offers new deals every day.
TIP: Missing out on Amazon Lightning Deals? Sign up to Amazon's 30 day free trial of Amazon Prime to get early access to deals 30 minutes ahead of everyone else, and you'll also get free next-day delivery, access to Prime Video and more. Sign up here.
Next is eBay, which has many outlet stores from huge retailers, including Argos, with discounted Apple kit that comes from a reliable source.
Better yet, though, right here on Macworld we have all of the best Apple deals from across the web in one place. Bookmark this page for the best Apple deals updated daily.