Amazon Prime Day ends at 23:59 today, 22 June, which means there's just hours left to get your hands on the Prime Day Apple deals. We're tracking any Apple deals and discounts right here so you don't miss out.

Note: Be sure to sign up for Amazon Prime to get access to Prime Day deals. You can sign up for the free 30-day membership here.

Sign up for the Amazon Prime free trial

We're focusing on UK deals here, but if you're in the US you can visit our sister site for the latest Apple Prime Day deals where you are.

Plus, if you're looking for more deals on non-Apple tech and beyond, our sister site Tech Advisor has all the best tech deals here.

One thing is certain, Amazon doesn't skimp on Apple deals. In fact, it's often the source of some of the most competitive offers on Apple iPad, MacBook Pro and Apple Watch devices. This year, the list of Apple products has only grown with the introduction of the M1 chip on the iPad Pro range and iMacs. There are also new accessories, like the AirTag Bluetooth tracker and the luxurious AirPods Max headphones.

Best Apple Deals right now - Prime Day & more

1. Apple Watch Series 6 (44mm, Cellular)

From: Amazon

Was: £509

Now: £387.23  (£121.77 off)

Save £121 on the 44mm Watch 6 with cellular connectivity this Cyber Monday – in a deal that outdoes the Black Friday discount from Amazon!

2. Apple HomePod Mini

From: John Lewis

Was: £89

Now: £69  (£20 off)

Apple might've lowered the price of the HomePod mini, but John Lewis slashes off an additional £20 and throws in an extended two-year warranty for good measure. 

3. Apple AirPods 3 (2021)

From: AO

Was: £169

Now: £159  (£10 off)

Considering how new they are, this £10 discount on the new AirPods is well worth having. Amazon is matching the deal.

4. Apple Watch Series 7

From: Amazon

Was: From £369

Now: From £349  (£20 off)

The Apple Watch Series 7 offers a larger, brighter display, slimmer bezels and more. Right now you can save £20 from Amazon, John Lewis, Currys and Very!

5. Apple 16in MacBook Pro, M1 Pro, 10-Core CPU/16-Core GPU, 2021

From: LaptopsDirect

Was: £2,399

Now: £2,199.97  (£199.03 off)

Laptops Direct has almost £200 off the 16in MacBook Pro with M1 Pro chip, it's not as big a saving as KRCS, but it's an option if KRCS runs out of stock.

6. Apple iPad Air with Apple Pencil

From: Virgin

Now: £24.50 per month (2GB data)

Get an Apple Pencil with the iPad Air for just £2 extra per month compared to the iPad Air alone.

7. Apple Pencil (2nd Gen)

From: Amazon

Was: £119

Now: £99  (£20 off)

The second generation Apple Pencil for iPad has £20 off for Black Friday on Amazon, in a price that beats the retailer's Prime Day offer.

8. Apple Watch Series 6 (44mm, cellular, Stainless Steel) - Refurbished

From: Music Magpie

Was: £699

Now: £289.99  (£409 off)

The Stainless Steel, 44mm cellular Apple Watch 6 is the most premium option you can buy - but not if you buy refurbished from MusicMagpie, where it currently costs less than £300 with a massive £409 discount for Black Friday.

9. Apple iPad Air (64GB, 4th Gen, Wi-Fi + Cellular)

From: Currys

Was: £709

Now: £669  (£40 off)

Amazon has £29 off the cellular iPad Air with 64GB storage. It's nowhere near the £110 discount it had over Black Friday, but still a welcome price cut. Currys outdoes Amazon's price by £10 and also offers free next-day delivery!

10. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,159  (£140 off)

Amazon's price is good, and on Black Friday it went down £10 more to make it even more competitive!


11. Apple iPad Pro 11in (2021, M1, 256GB)

From: Amazon

Was: £849

Now: £799  (£50 off)

Save £50 on the brand new M1 iPad Pro 11in from Amazon 

12. Apple iPhone 12 (64GB)

From: Amazon

Was: £679

Now: £649  (£30 off)

Pick up the 64GB iPhone 12 in for £30 cheaper than going to Apple directly. The price is also £150 cheaper than the handset's launch price.

13. Apple iPhone 13 mini with iPad (2021)

From: Virgin

Now: From £40 per month, no upfront cost

Pick up the latest iPad and iPhone 13 from Virgin in this Black Friday/Cyber Week bundle.

14. Apple iPad Pro (2021, M1, 11in)

From: Currys

Was: £749

Now: £699  (£50 off)

Apple's exceptionally powerful M1-equipped iPad Pro for 2021 has a chunky price tag to match. But it's less chunky if you go to Currys - or Amazon, which is matching the deal.

15. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Currys

Was: £1,249

Now: £1,099.97  (£149 off)

Currys has a great deal on the 512GB MacBook Air with M1. This price means it's only £100 more than the entry-level model would usually cost, plus you get twice as much storage and that all important extra graphics core.

16. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Currys

Was: £999

Now: £889  (£110 off)

You can get the £999 MacBook Air with 8-core CPU and 7-core GPU in gold with a great discount from Currys or Amazon.

The next best deal is from KRCS who has it for £898. Get the KRCS deal here.


17. Apple AirPods Pro with MagSafe charging case

From: John Lewis

Was: £239

Now: £185  (£54 off)

A solid saving on the AirPods Pro, Apple's excellent true-wireless earphones with ANC. John Lewis is charging £199 but offers a free 2-year guarantee.

18. Apple Watch Series 6 (40mm)

From: Amazon

Was: £379

Now: £319  (£60 off)

Following its official discontinuation in September 2021, retailers have continued to sell the Apple Watch Series 6 at a discount.

It cost £379 when new, so this is a generous saving; bearing in mind that the Series 7 does not represent a huge step forward, this is a decent option at just over £300. That said, it was cheaper on Black Friday itself at just £289.

19. Apple Watch Series 6 (40mm, Cellular)

From: Amazon

Was: £479

Now: £403.85  (£75 off)

Save £75 on the 40mm Apple Watch 6 with GPS + Cellular connectivity. There's also £121 off the 44mm option.

20. pCloud Cloud Storage - 2TB Lifetime + pCloud Encryption

From: pCloud

Was: £1249

Now: £299  (76% off)

pCloud's Cyber Monday offer slashes 76% off a bundle that includes Lifetime Access with 2TB cloud storage and pCloud Encryption. The service is one of the best cloud storage platforms around.

Prime Day 2021 predictions & what's live now

While there are no guarantees of what Amazon has in store, based on offers we'd seen in the past, we predicted major discounts on the new M1 MacBook Pro and MacBook Air, the iPad Air 4, and Apple Watch – and of course, the iPhone 12.

MacBook Pro & MacBook Air with M1 deals on Prime Day 2021 - up to £186 off right now

We still don't see any Prime Day offers on the M1 MacBook Pro and MacBook Air, but there is a general discount up to £186 off the MacBook Pro and up to £219 off MacBook Air. It's possible Amazon might launch further discounts to Prime members over the next day. Keep an eye out!

It's worth noting that Amazon hasn't shied away from discounts on the latest M1 MacBooks. It slashed £109 off the MacBook Pro before Christmas 2020 just a few weeks after the devices launched.  Here are all retailers in the UK selling the M1 Macbooks and Mac minis.

We're also looking at the best M1 iMac deals here.

iPhone 12 & 12 mini deals on Prime Day 2021 - Confirmed with up to £150 off!

Amazon has been dishing out record-breaking iPhone 12 discounts in the past few weeks, and as we predicted, it's gone full swing on iPhone 12 discounts. For Prime Day, Amazon has up to £150 off iPhone 12 and £130 off iPhone 12 mini and £110 off the new purple version too. These are the absolute lowest prices we've seen on the iPhone 12 and 12 mini See full detail here.

See the best iPhone 12 deals across every handset. Plus, see our full coverage of where to buy the purple iPhone 12 mini, along with the best iPhone 12 mini deals here.

We're specifically diving into the best iPhone 12 Pro Max deals here.

iPad Air 4 deals on Prime Day - Up to £170 off!

While discounts on the 10.2in iPad (8th gen, 2020) have been far and few between, Amazon has been generous with iPad Air 4 discounts – especially after the launch of the iPad Pro with M1 (here's where you can buy those).

While we can't see Prime-member only deals on the iPad Air 4 (good news for those who don't have an account) - there is an extremely competitive £170 discount on iPad Air 4 with 256GB storage. We've never seen it cheaper! It is temporarily out of stock at time of writing, but it looks like you can still place your order and hope that more stock will arrive soon.

We don't see any drastic discounts on the lower configurations at the moment. Amazon's previously had up to £132 off iPad Air 4 64GB with Wi-Fi and Cellular, though now that's dropped to £91 off (the option with the £119 discount is now out of stock). Perhaps Amazon will drop the price even further over the next 36 hours – we'll have to wait and see.

Apple Watch Series 6 discounts on Prime Day - Confirmed with up to £170 off!

Amazon has slashed off up to £170 off the Watch Series 6 with GPS + Cellular and £110 on the Apple Watch 6 with GPS (44mm) for Prime members. There's also £134 off the 44mm GPS+ Cellular option in white. Discounts vary by colour and size, but you can get at least £50 off all models right now. 

We'd also suggest keeping an eye on Watch 6 offers where we're tracking all the best Prime Day Watch 6 deals. 

Amazon also has up to £62 off the Apple Watch SE (GPS + Cellular)

See the best Apple Watch deals across every model.

What is Amazon Prime Day?

Amazon Prime Day is the company's largest and most competitive sales event, offering millions of exclusive discounts to its Prime members across its varied catalogue, including Apple products and accessories.

You can see Amazon's Prime Day 2021 landing page here which already lists a few offers including 10% off an App Store & iTunes gift card. We'll be curating the best Apple deals on Prime Day in this article and in even more detail in these articles below:

When is Amazon Prime Day 2021?

Amazon confirmed Prime Day will start Monday 21 June and end at midnight 22 June. The late June start date is still earlier than its usual mid-July date.

Of course, last year the event was altogether postponed to 13 and 14 October, due to logistical complications caused by the pandemic. Last year's Prime Day kicked off the Black Friday and holiday sales season, and Amazon came out a big winner with triple the profits in Q3 compared to 2019 – that's a net income of US$6.3 Billion, compared to 2019's US$2.1 Billion.

Given its success, it's surprising Amazon chose an earlier Prime Day for 2021. It could be to keep customers attracted to shopping online in the summer as lockdowns ease and more people spend time elsewhere but online. 

How to get Prime Day deals

Prime Day discounts are exclusive to Amazon Prime members, so if you wanted to take advantage of the deals, you needed to become a Prime member.

Membership costs £79/US$119/AUD$59 annually, though customers can opt for a £7.99/$12.99/AUD$6.99 monthly subscription instead.

However, the 30-day free trial is also available for anyone that doesn't want to commit. You can cancel any time.

Amazon Prime is a service that began as a way to get unlimited next-day delivery but has since become much more. Subscribers get access to Amazon's Netflix rival Prime Video, plus plenty of other benefits.

You can see all Prime benefits here.

Prime Day Rival Sales - Other places to find Apple deals

As Prime Day's popularity has grown, other retailers have begun hosting deals events at the same time. We don't expect any different this year, as many retailers will want to keep their online traffic strong this summer as shoppers are no longer couped up indoors. See our analysis over at Tech Advisor.

While Apple itself doesn’t always join in on Amazon Prime Day, there are plenty of retailers that recognise that it’s worth joining in the fun, so you can find deals events from some of your favourites including:

US retailers - Walmart, Best Buy & Target

In the US, Best Buy has started its 'Better Deal' sale which runs until 22 June and has discounts on a number of Apple devices, including up to $200 off the iPhone 12 mini, while students can get $200 off the iPad Pro.

Walmart and Target have both announced their own Prime Day rival sales starting 20 June. Walmart's Deals for Days runs until 23 June, while Target's Deal Days ends 22 June.

B&H Photo Video is another retailer which often has discounts on Apple devices. You might start seeing it compete with Amazon with Prime Day.

How to get the best Amazon Prime Day Apple deals - Quick tips

1. Browse Apple's Amazon storefront

It's essentially a catalogue for the full range of Apple products, and when you click through to specific devices, you'll also see any available discounts.

We've listed all available devices below, many of which had up to 25% off last Prime Day. We'd recommend bookmarking the product pages you're most interested in, so you can browse discounts as soon as Prime Day hits. 

  • iPhone (iPhone 12 range, iPhone 11 range, iPhone SE, iPhone XS, XS Max, XR, X, iPhone 7, and iPhone Accessories)
  • iPad (New iPad Pro 11in and iPad Pro 12.9in with M1, iPad Air 10.9in, iPad 10.2in, iPad mini 7.9in, and iPad Accessories)
  • Apple Watch (Series 6, Watch SE, Watch Series 3 and Watch Accessories)
  • MacBook (13.3in MacBook Air M1, 13.3in MacBook Pro M1, 16in MacBook Pro, Mac Accessories)
  • iMacs (24in iMac with M1, 21.5in iMac, 21.5in Retina 4K, 27in Retina 5K, 27in Retina 5K, iMac Pro, Mac Mini, and iMac Accessories)
  • AirPods (AirPods Max, AirPods Pro, AirPods Wireless Charging, AirPods with Charging Case, AirPods accessories) 
  • Apple TV (4K, TV HD, TV Accessories)
  • Beats headphones (Powerbeats, Powerbeats Pro, Beats Solo Pro, Beats Studio3 Wireless, Beats Solo 3 Wireless, Beats X, Powerbeats3 Wireless, Beats Solo Pro, Beats Pill+, BeatsX, and Urbeats3)

2. Be prepared before you shop Prime Day

Prime Day deals go quickly, as many offers are available as Deals of the Day, which means stock can be limited or only a certain number of hours.

Ensure, first off, you're signed up to Amazon Prime (or the free trial) to access the deals on Amazon.

Make sure your payment and shipping information is up to date to make sure you can purchase products before they sell out.

If you come across a deal that has sold out, you can usually join the waitlist to be alerted to any stock that becomes available, usually because someone has decided they don’t want to purchase it after all and removes it from their basket.

You can also use the "Watch this Deal" button on upcoming deals to be alerted when they become available.

3. Keep an eye on our deal selections

With a team of Apple-breathing experts browsing through deals and offers every day (literally), you can be sure if there's a top offer out there. See only the best deals right here