Antennagate: "You're holding it wrong"

When you talk about Apple scandals, this is the one that most Apple fans think of first (its only real rival is Bendgate, on the next slide, just because it's that much more recent). Antennagate was the big one; the scandal that Apple had the biggest response to.
The iPhone 4 was a radical redesign of Apple's phone. It placed the antenna on the outside, where you could see the joins and curves. People noticed that holding the iPhone with your finger across the joint caused the reception to drop out.
Apple's initial response - "Just avoid holding it that way" - led to widespread mockery, and the phrase "you're holding it wrong" still sticks around whenever an Apple product has a fault. Eventually, Steve Jobs held a press conference at Cupertino and announced free bumper cases for all users, saying: "We're not perfect… but we want all our users to be happy."
We don't really think there was anything substantial to the problem, and the iPhone 4 sold tremendously well. Customers didn't seem to notice, let alone mind, and Apple repeatedly pointed out that other mobile phones suffered the same effect. The iPhone 4S did have two antennas, mind.
You can read lots more about Antennagate in the following articles:
Antennagate timeline | Opinion: The misplaced schadenfreude of 'antennagate' | How Steve Jobs really felt about Antennagate
Alternatively, browse through our slideshow to read about nine more famous Apple scandals.