Black Friday is here – and though today's the official day, sales from most UK and US resellers began earlier in November and most will run until 29 November, which is known as Cyber Monday.

We're gathering all the best Black Friday offers in both the UK and US in this article as well as answering your most popular Black Friday questions. We'll be offering our top tips to guide you through the discount carnage so you can find the best best deals across all your most-desired Apple hardware and software too!

Don't forget, Apple itself has launched its four-day annual Black Friday event which ends at midnight on 29 November (see more details on this below). Visit Apple's Shopping Event here

With so many new devices in Apple's lineup, Black Friday 2021 is bigger and better than ever, with discounts across iPad, iPhone, AirPods, MacBook, iMac, Apple Watch and Apple accessory deals (and not to mention refurbished Apple goods too!)

Learn more about Black Friday 2021 below or jump straight to our list of the Best Black Friday Apple Deals in the UK or Black Friday Apple deals in the US.

Where to find the best Black Friday Apple deals - Sales on now

Black Friday deals are hot! We've listed all the biggest sales and deals below.

Don't forget Mac software deals either, especially on cleaning tools like MacPaw's CleanMyMac (30% off), antivirus, and VPNs. See our separate roundups of the best Antivirus deals for Mac and best VPN deals for Mac.

Where to find Apple deals in the US

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more. Sign up for Prime now.

We're also tracking the best Black Friday tech deals across all of the web over at our sister site Tech Advisor. US readers should also see US-specific Black Friday coverage on Macworld US.

We also have this round up of Black Friday Mac deals.

Will Apple have a Black Friday 2021 sale?

Apple's Black Friday 'sale' isn't a sale really, the company just gives vouchers to people who buy certain products. So rather than save money buying a product you save money on your second purchase.

This year Apple is offering free Apple gift cards as part of its four-day Black Friday event, which began on 26 November (Black Friday itself)  and carries on through to 29 November (a.k.a. Cyber Monday). This year the company is offering anywhere from £40/$50/AUD$70 up to £160/$200/AUD$280 in gift cards, with the largest vouchers available on the 27in iMac.

See our full coverage of Apple's sale.

Official Black Friday shopping event aside, we'd also suggest you keep an eye out on the Apple Refurbished Store for any discounts on iPhone handsets, iPads, Watches, MacBooks and other devices.

Best Apple Black Friday deals in the UK 2021

Here's an overview of our pick of the very best Apple deals available right now.

1. Apple Watch Series 6 (44mm, Cellular)

From: Amazon

Was: £509

Now: £368.35  (£140.65 off)

Save £141 on the 44mm Watch 6 with cellular connectivity this Cyber Week - in a deal that outdoes Amazon's Black Friday discount!

2. Apple AirPods 3 (2021)

From: AO

Was: £169

Now: £159  (£10 off)

Considering how new they are, this £10 discount on the new AirPods is well worth having. Amazon is matching the deal.

3. Apple Watch Series 7

From: Amazon

Was: From £369

Now: From £349  (£20 off)

The Apple Watch Series 7 offers a larger, brighter display, slimmer bezels and more. Right now you can save £20 from Amazon, John Lewis, Currys and Very!

4. Apple 16in MacBook Pro, M1 Pro, 10-Core CPU/16-Core GPU, 2021

From: LaptopsDirect

Was: £2,399

Now: £2,199.97  (£199.03 off)

Laptops Direct has almost £200 off the 16in MacBook Pro with M1 Pro chip, it's not as big a saving as KRCS, but it's an option if KRCS runs out of stock.

5. Apple iPad Air with Apple Pencil

From: Virgin

Now: £24.50 per month (2GB data)

Get an Apple Pencil with the iPad Air for just £2 extra per month compared to the iPad Air alone.

6. Apple Pencil (2nd Gen)

From: Amazon

Was: £119

Now: £99  (£20 off)

The second generation Apple Pencil for iPad has £20 off for Black Friday on Amazon, in a price that beats the retailer's Prime Day offer.

7. Apple Watch Series 6 (44mm, cellular, Stainless Steel) - Refurbished

From: Music Magpie

Was: £699

Now: £289.99  (£409 off)

The Stainless Steel, 44mm cellular Apple Watch 6 is the most premium option you can buy - but not if you buy refurbished from MusicMagpie, where it currently costs less than £300 with a massive £409 discount for Black Friday.

8. Apple iPad Air (64GB, 4th Gen, Wi-Fi + Cellular)

From: Currys

Was: £709

Now: £669  (£40 off)

Amazon has £29 off the cellular iPad Air with 64GB storage. It's nowhere near the £110 discount it had over Black Friday, but still a welcome price cut. Currys outdoes Amazon's price by £10 and also offers free next-day delivery!

9. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,159  (£140 off)

Amazon's price is good, and on Black Friday it went down £10 more to make it even more competitive!


10. Apple iPad Pro 11in (2021, M1, 256GB)

From: Amazon

Was: £849

Now: £799  (£50 off)

Save £50 on the brand new M1 iPad Pro 11in from Amazon 

11. Apple iPhone 12 (64GB)

From: Amazon

Was: £679

Now: £649  (£30 off)

Pick up the 64GB iPhone 12 in for £30 cheaper than going to Apple directly. The price is also £150 cheaper than the handset's launch price.

12. Apple iPhone 13 mini with iPad (2021)

From: Virgin

Now: From £40 per month, no upfront cost

Pick up the latest iPad and iPhone 13 from Virgin in this Black Friday/Cyber Week bundle.

13. Apple iPad Pro (2021, M1, 11in)

From: Currys

Was: £749

Now: £699  (£50 off)

Apple's exceptionally powerful M1-equipped iPad Pro for 2021 has a chunky price tag to match. But it's less chunky if you go to Currys - or Amazon, which is matching the deal.

14. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Currys

Was: £1,249

Now: £1,099.97  (£149 off)

Currys has a great deal on the 512GB MacBook Air with M1. This price means it's only £100 more than the entry-level model would usually cost, plus you get twice as much storage and that all important extra graphics core.

15. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Currys

Was: £999

Now: £889  (£110 off)

You can get the £999 MacBook Air with 8-core CPU and 7-core GPU in gold with a great discount from Currys or Amazon.

The next best deal is from KRCS who has it for £898. Get the KRCS deal here.


16. Apple AirPods Pro with MagSafe charging case

From: John Lewis

Was: £239

Now: £185  (£54 off)

A solid saving on the AirPods Pro, Apple's excellent true-wireless earphones with ANC. John Lewis is charging £199 but offers a free 2-year guarantee.

17. Apple Watch Series 6 (40mm)

From: Amazon

Was: £379

Now: £319  (£60 off)

Following its official discontinuation in September 2021, retailers have continued to sell the Apple Watch Series 6 at a discount.

It cost £379 when new, so this is a generous saving; bearing in mind that the Series 7 does not represent a huge step forward, this is a decent option at just over £300. That said, it was cheaper on Black Friday itself at just £289.

18. Apple Watch Series 6 (40mm, Cellular)

From: Amazon

Was: £479

Now: £403.85  (£75 off)

Save £75 on the 40mm Apple Watch 6 with GPS + Cellular connectivity. There's also £121 off the 44mm option.

19. pCloud Cloud Storage - 2TB Lifetime + pCloud Encryption

From: pCloud

Was: £1249

Now: £299  (76% off)

pCloud's Cyber Monday offer slashes 76% off a bundle that includes Lifetime Access with 2TB cloud storage and pCloud Encryption. The service is one of the best cloud storage platforms around.

20. Apple 27in iMac, 3.1GHz six-core, 10th-gen Intel, 256GB SSD (2020)

From: LaptopsDirect

Was: £1,799

Now: £1,569.97  (£229.03 off)

You can get a decent amount of money off the entry-level 27in iMac introduced in August 2020 from LaptopsDirect (although we have seen it for less in the past).


Best Apple Black Friday deals in the US 2021

We've rounded up some of the best Apple deals we're seeing in the US below. If you want to see more, our colleagues over at Macworld US are separately looking at the best Apple Deals in the US.

Also check out their dedicated articles on what kind of Black Friday deals to expect across major Apple devices:

1. Apple AirPods Pro

From: Amazon US

Was: $249

Now: $179  ($70 off)

Amazon has the lowest price on the AirPods Pro at the moment with stock expected to return soon. Currently, the fastest delivery date is for the first week of January. If you want to pick it up sooner, head to Target where it's $199.

2. Apple iPhone 12 Mini (64GB, carrier locked to Straight Talk)

From: Walmart

Was: $499

Now: $299  ($200 off)

Save an incredible $200 on the smallest model in last year's iPhone line-up from Walmart. Just bear in mind that this device will come carrier locked to Straight Talk.

3. Apple Watch Series 5 (44mm, cellular) - Stainless Steel

From: Amazon US

Was: $749

Now: $459  ($290 off)

Amazon US is selling the stainless steel Apple Watch Series 5 44mm with cellular connectivity with a whopping $290 off the original price. If you can live without the Spo2 monitoring of the newer Series, it's an incredible deal.

Stock is low, so be quick!

4. Apple Smart Keyboard (Folio) - Fits iPad Air 4

From: Amazon

Was: $179

Now: $99  ($80 off)

Apple's Smart Keyboard works with the 3rd and 2nd gen iPad Pro 11 and the iPad Air 4th gen. 

5. Apple 24in iMac, M1, 8-core CPU, 8-core GPU, 256GB (2021)

From: Walmart

Was: $1,499

Now: $1,434.95  ($64.05 off)

Walmart not only has 24in iMac in stock, it also has a discount! (Ignore the lies about the RRP though!)

Walmart also has the $1,699 model for $1,639.

6. Apple Watch Series 6 (GPS + Cellular, 44mm)

From: Walmart

Was: $429

Now: $329  ($100 off)

US shoppers can save $100 on the 44mm Apple Watch 6 with GPS and Cellular from Walmart this Cyber Monday - it's a better deal than the $50 off we saw over Black Friday!

7. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Best Buy

Was: $999

Now: $899  ($100 off)

You can save money on the entry-level M1 MacBook Air with 8-core CPU and 7-core GPU at Best Buy.

8. Apple Pencil (1st generation)

From: Amazon US

Was: $99

Now: $79.99  ($19 off)

Amazon has the 1st gen Apple Pencil for $79.99, RRP $99.99.

9. Apple Pencil (2nd generation)

From: Amazon US

Was: $129

Now: $99  ($30 off)

Amazon still has the 2nd gen Apple Pencil for $99, RRP: $129.

10. Apple 14in MacBook Pro, M1 Pro, 8-Core CPU/14-Core GPU, 2021

From: Walmart

Was: $2,499

Now: $2,449  ($50 off)

Walmart has $50 off the 14in MacBook Pro.

11. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Amazon US

Was: $1,249

Now: $1,099  ($149 off)

Save nearly $150 on the MacBook Air with the M1 chip from Amazon with delivery expected by 19-21 December. If it runs out of stock, the next best price is from B&H photo Video where it's £1149.

12. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: B&H Photo Video

Was: $1,299

Now: $1,199  ($100 off)

B&H Photo Video has a $100 saving on the M1 MacBook Air with 8GB RAM/512GB storage and 8-core GPU.

13. Disney+ Up to 6 months

From: Amazon Music

Was: $47.94

Now: Free with Amazon Music Unlimited  ($9.99 per month/$7.99 for Prime Members)

Amazon Music Unlimited now includes up to six months Disney+ for free!

14. Apple iPhone 12 Pro Max (512GB) - Refurbished

From: DeCluttr

Now: $899

Pick up a massive discount on this refurbished iPhone 12 Pro Max (512GB) in Good condition from Decluttr. 

15. Apple 13in MacBook Pro, 2.0GHz quad-core, 512GB (2020)

From: Best Buy

Was: $1,799

Now: $1,399  ($400 off)

There's an amazing deal to be had on the 13in MacBook Pro with 2.0GHz Intel processor that Apple was selling for $1,799 before it introduced the M1 Pro model. With a saving of $400 this is an amazing deal on a MacBook if you would rather stick with Intel.

16. Apple 16in MacBook Pro, 2.3GHz i9 8-core 16GB/1TB (2019)

From: Best Buy

Was: $2,799

Now: $2,299.99  ($500 off)

Best Buy has a great saving on the 2019 16in MacBook Pro with 8-core i9 and 1TB SSD. It was $2,799, but you can get it for $2,299.99, which is $500 off the price Apple used to sell it for, albeit $100 more than it was selling for on Black Friday. 

17. Apple Watch Series 5 (GPS + Cellular, Aluminum) - 44mm

From: Best Buy

Was: $529

Now: $290.99  ($238.01 off)

Best Buy has over $230 off the Apple Watch 5 with cellular connectivity!

When is Black Friday 2021?

Black Friday always falls on the day after US Thanksgiving. This year, the date is 26 November.

Recent years have shown that Black Friday is no longer a singular event, but an entire period - which is the case for this year too. We saw sales begin as early as October.

What is Black Friday?

On Black Friday, retailers offer huge discounts to shoppers ahead of the holiday season. It all began in the US, falling on the day after Thanksgiving, but over the past few years it has really taken off around the world, including here in the UK.

The Black in Black Friday is to describe the day when the accounts ledgers go into the black, rather than red (as in the shops are no longer making a loss). 

A more recent trend is Cyber Monday, which came about because it tends to be the busiest day of the year for online shopping. Cyber Monday always falls on the Monday after Black Friday, meaning this year it will land on 29 November.

Remember when the sales used to start after Christmas? Not any more.

How to get the best Black Friday (2021) deals

Spotting a good Black Friday deal takes a bit of work but luckily we have pulled together all the best Apple deals by product in the following deal roundups. We include the prices that you would pay if you bought the product (or equivalent product) from Apple.

Our team of Apple experts is always scouring the web for the top deals, offers and discounts on Apple products and accessories on sale, whether it's Black Friday or not.

We use our knowledge of Apple, its products, and the retailers that sell them to highlight only the best money-off offers and weed out the deals that aren't as good as they appear to be.

We have picked out the current best Apple deals we've found across all retailers in the UK below:

Where to buy the latest Apple devices at the best price:

Best iPhone deals

Best MacBook, iPad, and Watch deals

You may also find these articles helpful for deals on non-Apple products:

Should I wait for Cyber Monday 2021?

Our advice is clear: if you see a good deal, don't wait. While Cyber Monday promises impressive deals, it's likely prices won't go any lower after Black Friday offers. Don't run the risk of losing out on stock. If you see a deal on something you want, just pick it up!