Black Friday is here – and though today's the official day, sales from most UK and US resellers began earlier in November and most will run until 29 November, which is known as Cyber Monday.

We're gathering all the best Black Friday offers in both the UK and US in this article as well as answering your most popular Black Friday questions. We'll be offering our top tips to guide you through the discount carnage so you can find the best best deals across all your most-desired Apple hardware and software too!

Don't forget, Apple itself has launched its four-day annual Black Friday event which ends at midnight on 29 November (see more details on this below). Visit Apple's Shopping Event here

With so many new devices in Apple's lineup, Black Friday 2021 is bigger and better than ever, with discounts across iPad, iPhone, AirPods, MacBook, iMac, Apple Watch and Apple accessory deals (and not to mention refurbished Apple goods too!)

Learn more about Black Friday 2021 below or jump straight to our list of the Best Black Friday Apple Deals in the UK or Black Friday Apple deals in the US.

Where to find the best Black Friday Apple deals - Sales on now

Black Friday deals are hot! We've listed all the biggest sales and deals below.

Don't forget Mac software deals either, especially on cleaning tools like MacPaw's CleanMyMac (30% off), antivirus, and VPNs. See our separate roundups of the best Antivirus deals for Mac and best VPN deals for Mac.

Where to find Apple deals in the US

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more. Sign up for Prime now.

We're also tracking the best Black Friday tech deals across all of the web over at our sister site Tech Advisor. US readers should also see US-specific Black Friday coverage on Macworld US.

We also have this round up of Black Friday Mac deals.

Will Apple have a Black Friday 2021 sale?

Apple's Black Friday 'sale' isn't a sale really, the company just gives vouchers to people who buy certain products. So rather than save money buying a product you save money on your second purchase.

This year Apple is offering free Apple gift cards as part of its four-day Black Friday event, which began on 26 November (Black Friday itself)  and carries on through to 29 November (a.k.a. Cyber Monday). This year the company is offering anywhere from £40/$50/AUD$70 up to £160/$200/AUD$280 in gift cards, with the largest vouchers available on the 27in iMac.

See our full coverage of Apple's sale.

Official Black Friday shopping event aside, we'd also suggest you keep an eye out on the Apple Refurbished Store for any discounts on iPhone handsets, iPads, Watches, MacBooks and other devices.

Best Apple Black Friday deals in the UK 2021

Here's an overview of our pick of the very best Apple deals available right now.

1. Apple AirPods Max

From: Laptops Direct

Was: £549

Now: £399  (£150 off)

This £150 saving on the AirPods Max is the best around. It only applies to the models in pink and green, but you can find discounts across the other colour finishes too, with £120 off the silver version and £49 off the blue version.

2. Apple Magic Mouse 2

From: Smartfone Store

Was: £79

Now: £59.99  (£19.01 off)

Apple may have discontinued the Magic Mouse 2, but you can pick it up from the Smartfone Store with £20 off. Very has the second-best price at £64.99.

3. Apple AirPods 3 (2021)

From: John Lewis

Was: £169

Now: £159  (£10 off)

Considering how new they are, this £10 discount on the new AirPods is well worth having. AO and Amazon are both matching the deal.

4. Apple Watch SE (44mm, GPS + Cellular)

From: Amazon

Was: £349

Now: £301.37  (£47 off)

The Apple Watch SE may not have all the bells and whistles of the Series 7, but at £301 with a 44mm case and cellular connectivity, it's a tempting buy. 

5. Apple Watch Series 6 (44mm, cellular)

From: Amazon

Was: £509

Now: £329  (£180 off)

Save £180 on the 44mm Watch 6 with cellular connectivity from Amazon. It's the lowest price we've seen for this variant.

6. Apple AirPods Pro with MagSafe charging case

From: Laptops Direct

Was: £239

Now: £179  (£60 off)

This is an excellent saving on the AirPods Pro, Apple's excellent true-wireless earphones with ANC, but look out for the delivery fee. John Lewis is charging £189 but charges less for delivery and includes a 2-year guarantee.

7. Apple iPhone SE with iPad 10.2in (2021)

From: Virgin

Now: From £29 per month (2GB)

If you were looking to buy the new iPad along with a new iPhone ahead of Christmas, why not pick this offer from Virgin where both come bundled together.

See our dedicated articles on the best iPhone SE deals along with the best iPad (2021) deals.

8. Apple iPad Air 4 (64GB, 2020) Wi-Fi Only - Refurbished "Good"

From: Music Magpie

Was: £579.99

Now: £509.99  (£70 off)

Music Magpie has £70 off a Space Grey refurbished iPad Air 4 (2020) in "Good" condition. It's not the best price it has ever been, but it includes a free 12-month warranty for peace of mind and free delivery too. 

9. Apple iPad Pro (2021, M1, 12.9in)

From: Amazon

Was: £999

Now: £956.92  (£42.08 off)

Apple's super-powerful flagship tablet is a bit less expensive if you buy from Amazon, but note that this has gone up since the turn of the year. The same retailer had it for £899 before Christmas.

10. Apple Watch Series 7 (41mm, GPS + Cellular)

From: Amazon

Was: £469

Now: £440.86  (£28.14 off)

The Apple Watch Series 7 offers a larger, brighter display, slimmer bezels and more. Right now you can nearly £30 from Amazon on the 41mm cellular option.

11. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Amazon

Was: £1,249

Now: £1,099.97  (£149 off)

Amazon has a great deal on the 512GB MacBook Air with M1. This price means it's only £100 more than the entry-level model would usually cost, plus you get twice as much storage and that all important extra graphics core.

When we checked it was out of stock, but it's worth checking in case Amazon gets more in.

12. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,159  (£140 off)

This is a decent saving on the entry-level 13in MacBook Pro with M1.


13. Apple Mac mini, M1, 8-Core CPU / 8-Core GPU, 256GB

From: Amazon

Was: £699

Now: £648.97  (£50.03 off)

Amazon has a decent discount on the M1 Mac mini. If it sells out, you can also find it for £657.66 from the BT Shop.

14. Apple iPad Air with Apple Pencil

From: Virgin

Now: £26 per month (2GB data)

Get an Apple Pencil with the cellular iPad Air from Virgin – a great bundle if you were already after the Apple Pencil! It's a £19 upfront cost and £26 per month with 2GB of data to play with.  

15. Apple iPhone 12 with Watch SE (GPS, 40mm)

From: Mobile Phones Direct

Now: £79.99 upfront, £55 per month (60GB)

This bundle from Mobile Phones Direct includes a 40mm Watch SE (GPS) and 60GB of data. You also get free next day delivery.

16. Apple iPhone 13 mini with iPad (2021)

From: Virgin

Now: From £40 per month, no upfront cost

Pick up the latest iPad and iPhone 13 from Virgin in this Black Friday bundle, which is still available in December 2021.

17. Apple Watch Series 6 (44mm, cellular, Stainless Steel) - Refurbished

From: Music Magpie

Was: £699

Now: £389.99  (£309 off)

The Stainless Steel, 44mm cellular Apple Watch 6 is the most premium option you can buy - but not if you buy refurbished from MusicMagpie, where it currently costs less than £400. 

18. Apple iPad Pro (2021, M1, 11in)

From: Amazon

Was: £749

Now: £717.45  (£31.55 off)

Apple's exceptionally powerful M1-equipped iPad Pro for 2021 has a chunky price tag to match. But it's a little less chunky if you go to Amazon - and note that it's dropped by another couple of quid since before Christmas.

19. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Currys

Was: £999

Now: £889  (£110 off)

Everyone seems to have this deal right now! You can get the £999 MacBook Air with 8-core CPU and 7-core GPU in gold for £889 from Currys or Amazon, AO and John Lewis.


20. Apple Watch Series 6 (40mm)

From: John Lewis

Was: £379

Now: £279  (£100 off)

It cost £379 when new, so this is a generous saving; bearing in mind that the Series 7 does not represent a huge step forward, making this an excellent at under £300. It's a better deal than the Black Friday price of £289.

Best Apple Black Friday deals in the US 2021

We've rounded up some of the best Apple deals we're seeing in the US below. If you want to see more, our colleagues over at Macworld US are separately looking at the best Apple Deals in the US.

Also check out their dedicated articles on what kind of Black Friday deals to expect across major Apple devices:

1. Apple Watch Series 5 (44mm, cellular) - Stainless Steel

From: Amazon US

Was: $749

Now: $459  ($290 off)

Amazon US is selling the stainless steel Apple Watch Series 5 44mm with cellular connectivity with a whopping $290 off the original price. If you can live without the Spo2 monitoring of the newer Series, it's an incredible deal.

Stock is low, so be quick!

2. Apple AirPods Pro

From: Amazon US

Was: $249

Now: $179.99  ($70 off)

Amazon has the lowest price on the AirPods Pro at the moment with stock expected to return soon. Currently, the fastest delivery date is for the first week of January. If it sells out, head to Target where it's also $179.99.

3. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Best Buy

Was: $999

Now: $899  ($100 off)

You can save money on the entry-level M1 MacBook Air with 8-core CPU and 7-core GPU at Best Buy.

4. Apple 13in MacBook Pro, 2.0GHz quad-core, 512GB (2020)

From: Best Buy

Was: $1,799

Now: $1,299  ($500 off)

There's an amazing deal to be had on the 13in MacBook Pro with 2.0GHz Intel processor that Apple was selling for $1,799 before it introduced the M1 Pro model. With a saving of $500 this is an amazing deal on a MacBook if you would rather stick with Intel. It's an even bigger discount than what we saw over Cyber Monday.

5. Apple Watch Series 6 (GPS + Cellular, 44mm)

From: Walmart

Was: $429

Now: $379  ($50 off)

US shoppers can save $50 on the 44mm Apple Watch 6 with GPS and Cellular from Walmart in its holiday sales. The retailer had $100 off over Cyber Monday, but $50 off is still a welcome saving.

6. Apple Mac mini, M1, 8-Core CPU / 8-Core GPU, 256GB

From: B&H Photo

Was: $699

Now: $649  ($50 off)

B&H has $50 off the M1 Mac mini with 256GB drive.

If you are a member, you can get this Mac mini for $600 at Costco.

7. Apple Watch Series 5 (GPS + Cellular, Aluminum) - 44mm

From: Best Buy

Was: $529

Now: $290.99  ($238.01 off)

Best Buy has over $230 off the Apple Watch 5 with cellular connectivity!

8. Apple iPhone 12 Mini (64GB, carrier locked to Straight Talk)

From: Walmart

Was: $499

Now: $349  ($150 off)

Save a $150 on the smallest model in last year's iPhone line-up from Walmart. Just bear in mind that this device will come locked to the carrier Straight Talk.

9. Apple iPhone 12 Pro Max (512GB) - Refurbished

From: DeCluttr

Was: $1,049.99

Now: $939.99  ($100 off with MISTLETOE10)

Pick up a 10% holiday discount from Decluttr when you use the code MISTLETOE10 at checkout (maximum discount up to $100). 

10. Apple 24in iMac, M1, 8-core CPU, 8-core GPU, 256GB (2021)

From: Walmart

Was: $1,499

Now: $1,434.95  ($64.05 off)

Walmart not only has 24in iMac in stock, it also has a discount! (Ignore the lies about the RRP though!)

Walmart also has the $1,699 model for $1,639.

11. Apple Pencil (1st generation)

From: Amazon US

Was: $99

Now: $89  ($10 off)

Amazon has $10 off the 1st gen Apple Pencil.

12. Apple 14in MacBook Pro, M1 Pro, 8-Core CPU/14-Core GPU, 2021

From: Walmart

Was: $2,499

Now: $2,449  ($50 off)

Walmart has $50 off the 14in MacBook Pro.

13. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Amazon US

Was: $1,249

Now: $1,099  ($149 off)

Save nearly $150 on the MacBook Air with the M1 chip from Amazon with delivery expected by 19-21 December. If it runs out of stock, the next best price is from B&H photo Video where it's £1149.

14. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: B&H Photo Video

Was: $1,299

Now: $1,199  ($100 off)

B&H Photo Video has a $100 saving on the M1 MacBook Air with 8GB RAM/512GB storage and 8-core GPU.

15. Disney+ Up to 6 months

From: Amazon Music

Was: $47.94

Now: Free with Amazon Music Unlimited  ($9.99 per month/$7.99 for Prime Members)

Amazon Music Unlimited now includes up to six months Disney+ for free!

16. Apple 16in MacBook Pro, 2.3GHz i9 8-core 16GB/1TB (2019)

From: Best Buy

Was: $2,799

Now: $2,499.99  ($300 off)

Best Buy has a great saving on the 2019 16in MacBook Pro with 8-core i9 and 1TB SSD. It was $2,799, but you can get it for $2,499.99, which is $300 off the price Apple used to sell it for, albeit $200 more than Best Buy's Cyber Monday price. 

When is Black Friday 2021?

Black Friday always falls on the day after US Thanksgiving. This year, the date is 26 November.

Recent years have shown that Black Friday is no longer a singular event, but an entire period - which is the case for this year too. We saw sales begin as early as October.

What is Black Friday?

On Black Friday, retailers offer huge discounts to shoppers ahead of the holiday season. It all began in the US, falling on the day after Thanksgiving, but over the past few years it has really taken off around the world, including here in the UK.

The Black in Black Friday is to describe the day when the accounts ledgers go into the black, rather than red (as in the shops are no longer making a loss). 

A more recent trend is Cyber Monday, which came about because it tends to be the busiest day of the year for online shopping. Cyber Monday always falls on the Monday after Black Friday, meaning this year it will land on 29 November.

Remember when the sales used to start after Christmas? Not any more.

How to get the best Black Friday (2021) deals

Spotting a good Black Friday deal takes a bit of work but luckily we have pulled together all the best Apple deals by product in the following deal roundups. We include the prices that you would pay if you bought the product (or equivalent product) from Apple.

Our team of Apple experts is always scouring the web for the top deals, offers and discounts on Apple products and accessories on sale, whether it's Black Friday or not.

We use our knowledge of Apple, its products, and the retailers that sell them to highlight only the best money-off offers and weed out the deals that aren't as good as they appear to be.

We have picked out the current best Apple deals we've found across all retailers in the UK below:

Where to buy the latest Apple devices at the best price:

Best iPhone deals

Best MacBook, iPad, and Watch deals

You may also find these articles helpful for deals on non-Apple products:

Should I wait for Cyber Monday 2021?

Our advice is clear: if you see a good deal, don't wait. While Cyber Monday promises impressive deals, it's likely prices won't go any lower after Black Friday offers. Don't run the risk of losing out on stock. If you see a deal on something you want, just pick it up!