Whether you want to be summertime ready with an Apple Watch, looking to upgrade your old iPad, or want to simply find the best price on the latest Apple devices, you've come to the right place. 

While you won't find many deals directly from Apple (unless you're a student or buying refurbished) there are excellent offers on Apple hardware from a number of other retailers – if you know where to look. 

The good news is we've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about. We're already seeing sizeable discounts on 2020's iPad and iPad Air, the M1 Macs, Apple Watch and the iPhone 12.

Check out all the best Apple offers of June 2021 along with all the best deals from Amazon Prime Day and beyond. We're separately tracking the best Apple Prime Day deals here.

If you want to venture beyond Apple devices and accessories, see the best deals of the week across all tech on our sister site Tech Advisor.

Best Apple Sales of June/Summer 2021 (Amazon and Elsewhere) - Quick links

Prime Day takes place over 21-22 June, which means you might be able to save even more on Apple goods then (sign up for the free 30-day Amazon Prime trial here). There's no guarantee that Amazon will have Apple deals then, of course. If you don't want to risk losing the best price from Amazon, we'd suggest buying the Apple device you're after at the current discount, and if you find prices are lower on Prime Day, returning your original purchase and buying it again at the lower price. Just make sure your original purchase isn't used or damaged, as per Amazon's return policy.

Apple Back to School Sale US & Canada

Apple has started its Back to School Sale in the US and Canada, which will run until 27 September.

This year Apple is including a free pair of Apple AirPods with the MacBook Air, MacBook Pro, iMac, Mac Mini, iPad Air, or iPad Pro with the M1(!!!). See everything you need to know about Apple's Back to School sales in this article.

Top Apple Deals right now - Prime Day & Beyond

1. Apple iPhone 12 (256GB)

From: Amazon

Was: £949

Now: £799  (£150 off for Prime members)

Amazon's price on the iPhone 12 (256GB) has reached historic lows with up to £150 off. This is the best around right now. See the best iPhone 12 deals here.

2. Apple iPhone 12 mini (256GB)

From: Amazon

Was: £849

Now: £709  (£140 off for Prime members)

The 256GB iPhone 12 gets a massive £140 off this Prime Day from Amazon. Sign up for Prime membership for free to get this deal. Some colours have sold out, so make sure you check each option if you're not seeing the deal.

Read our guide to the best iPhone 12 deals for more buying advice.

3. Apple Watch Series 6 (GPS + Cellular, 40mm)

From: Amazon

Was: £649

Now: £479  (£170 off)

You can now save £170 on the 40mm Apple Watch 6 with GPS and Cellular if you're a Prime member. Sign up for the free 30-day trial

4. Apple Watch Series 6 (44mm, GPS)

From: Amazon

Was: £409

Now: £329  (£80 off for Prime Members)

Prime members can get a huge £80 off the 44mm Watch 6 for Prime Day. Browse through the other models to see all discounts.

5. Apple Watch SE (44mm, GPS + Cellular)

From: Amazon

Was: £349

Now: £286.99  (£62.01 off for Prime Members)

Save over £60 on a brand new Watch SE 44mm from Amazon if you're a Prime Member. It's the best price we're seeing at the moment.

6. Apple Magic Mouse 2

From: Amazon

Was: £59.39

Now: £44.99  (£14.40 off for Prime Members)

Apple products are discounted for Prime Day, meaning you can get your hands on this Magic Mouse for £44.99, which is 24% off.

7. Apple iPad Air 2020 (256GB, Wi-Fi + Cellular, 4th Gen)

From: Amazon

Was: £859

Now: £689  (£170 off)

Amazon comes in strong again with the best price on the 256GB option with cellular conncetivity – this is the cheapest we've seen this model. Amazon's listing says temporarily out of stock, but it is still available to order at this price. It's possible they will come back in stock quite quickly, so you could try placing your order now in the hopes it'll arrive soon.

8. Apple Magic Keyboard

From: Amazon

Was: £99

Now: £49  (£50 off for Prime Members)

You can get Apple's Magic Keyboard for just £49 for Prime Day. Apple sells the Magic Keyboard for £99, so that's a mamouth £50 off!

There's also £30 off the Magic Keyboard with Numeric keypad in Space Grey, Amazon is selling it for £118.99. It's normally £149 from Apple, but it's no longer on sale there.

9. Apple Pencil (2nd Gen)

From: Amazon

Was: £119

Now: £99.99  (£19.01 off for Prime Members)

The second generation Apple Pencil for iPad has 16% off for Prime Day.

10. Apple iPhone 12 mini (128GB)

From: Amazon

Was: £749

Now: £629  (£120 off for Prime Members)

The 128GB iPhone 12 is now cheaper than the RRP of the 64GB option with £120 off the white variant for Prime Day. Hurry though, this will end at midnight.

If you miss Amazon's discount, get £75 off from John Lewis, AO and Very. It's a solid deal on a top-end handset (which is only about six months old).

Read our guide to the best iPhone 12 deals for more buying advice.

11. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,152  (£147 off)

Amazon has a good deal on the 8-core CPU, 8-core GPU, 256GB M1 MacBook Air which normally costs £1,299 from Apple.

12. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,129.97  (£169 off)

Amazon's price beats both John Lewis and Currys, where it costs £1,187 and AO where it costs £1,156. It's currently the best price on the market.

Amazon also has ££££ off 512GB M1 MacBook Pro, normally £1,499. Get that deal here.

13. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Amazon

Was: £1249

Now: £1,029.97  (£219.03 off)

Save over £200 on the MacBook Air with 8-core CPU and 8-core GPU from Amazon.

14. Apple Pencil (1st gen)

From: Amazon

Was: £89

Now: £69.99  (£19 off for Prime Members)

Apple is selling its original Apple Pencil for the iPad Pro at a discount for Prime Day. There's also £19 off the 2nd-gen Apple Pencil.

15. Beats Studio3 Wireless

From: Amazon

Was: £299.95

Now: £144.99  (£154.96 off for Prime Members)

This Prime Day, Prime members can save a near-£155 on the Beats Studio3 wireless headphones.

16. Apple TV 4K (32GB and 64GB)

From: Amazon

Was: From £169

Now: From £146  (£23 off for Prime members)

Prime members can save £23 on the Apple TV 4K for Prime Day. The 64GB model is also on sale with £20 off. Sign up for the 30-day free trial if you're not already a member. See the best Apple TV deals from Prime Day and beyond.

17. Apple iPhone 12 (64GB)

From: Amazon

Was: £799

Now: £709  (£90 off for Prime Members)

The cheapest Prime Day deals on other colours have now sold out for the iPhone 12 64GB, but you can still get the newer Purple iPhone 12 with £90 off.

18. Apple iPad Air (2020, 64GB, cellular)

From: Amazon

Was: £709

Now: £616.99  (£92.01 off for Prime Members)

Amazon has 2020's iPad Air range on offer for Prime Day.

19. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Amazon

Was: £999

Now: £893  (£106 off)

You can get the £999 MacBook Air with 8-core CPU and 7-core GPU with a great discount from Amazon.

20. Apple Mac mini, M1, 8-Core CPU / 8-Core GPU, 256GB

From: BT Shop

Was: £699

Now: £648.46  (£50.54 off)

BT Shop's price on the entry-level M1 Mac mini is now priced even more competitively. There's also money off the 512GB option.

Amazon has money off this model too here.

That's just the top 20 - there's a load more of where that came from right here.

Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips:

You may also find these articles helpful for deals on non-Apple products:

If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:

  • MacBook and iMacs - see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
  • iPads - compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
  • iPhones - use the drop down on Apple's site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
  • Apple Watch - see prices across all Series, both GPS and Cellular models.
  • Apple TV - compare capacity and price across Apple TV against Apple TV 4K.

Where to find the best Apple deals

Beyond Apple, you can expect to find great deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.

Of course, Amazon is the ultimate juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.

Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.

It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:

If you're in the US, see these major retailers:

Where to find refurbished Apple deals

If you're looking for a top refurbished Apple deal, the first place to check is the Apple Refurbished Store. Devices there are guaranteed to look and work just like new. Any parts that are up to scratch are replaced so what you get out is virtually indistinguishable from new. The only major difference is you'll be paying a lot less. 

The only issue with buying from the Apple Refurbished Store is that you won't always find stock so you might need to go to other resellers. Here are a few worth checking out for MacBook deals:

See our full guide to buying refurbished Macs and iPads.

Where to buy a refurbished iPhone deals

You can pick up refurbished phones on contract as well from the following carriers and resellers:

See our full guide to buying refurbished and second-hand iPhones.

When to expect major Apple deals - Key dates

Don't forget, there are several key points in the year when you're more likely to save on Apple devices – especially given Apple hardly holds sales of its own.

First up: When Apple has its next event.  Its most recent event is WWDC (7 June). Announcements on new devices might mean discounts on earlier ones.

Apple Back to School Sale US/UK - We expect UK and US Back to School sales to begin soon, likely be around June or July. Students and staff in higher education can expect to get a free pair of AirPods with Mac or iPad purchases if Apple repeats the offer in the UK and US markets.

Prime Day 2021 (21 to 22 June)- Amazon's Prime Day is the retailer's largest sales, promising discounts across thousands of devices – including Apple hardware. You'll need to be a Prime member though to get access to exclusive discounts.

Black Friday 2021/Cyber Monday 2021 - Of course, the grand-daddy of all sales is the Black Friday and Cyber Monday period with discounts from every major retailer. Last year we saw hundreds of pounds off the Apple Watch 5 smartwatches, refurbished Apple devices, discounts on iPads, the new M1 MacBooks and more. Apple also has its own Black Friday event. Last year it offered customers giftcards worth up to £120/US$150 with select purchases.