Whether you're after an Apple Watch, looking to upgrade your old iPad, or want to simply find the best price on the latest Apple devices, you've come to the right place. 

With Apple expected to release a whole bunch of new products at its 14 September event, it means we're likely to see prices on last year's models drop significantly.

Plus, if you're a student you can also benefit from Apple's Back to School Sale – we're covering the sale separately in this article, but also be sure to check out our full guide on the Apple Education Store.

While you won't find many deals directly from Apple (unless you're a student or buying refurbished) there are excellent offers on Apple hardware from a number of other retailers – if you know where to look.

The good news is we've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about. We're already seeing sizeable discounts on 2020's iPad and iPad Air, the M1 Macs, Apple Watch and the iPhone 12.

If you want to venture beyond Apple devices and accessories, see the best deals of the week across all tech on our sister site Tech Advisor.

Best Apple Sales of September 2021 - Quick links

Apple Back to School Sale US & Canada

Apple has started its Back to School Sale in the UK, US and Canada. 

The sale started on 15 July in the UK and ends 11 October. In North America, where the sale started earlier on 17 June, the sale ends 27 September. 

This year Apple is including a free pair of Apple AirPods with the MacBook Air, MacBook Pro, iMac, Mac Mini, iPad Air, or iPad Pro with the M1(!!!). See everything you need to know about Apple's Back to School sales in this article.

The best Apple Deals right now - all major retailers

1. Apple iPhone 13 with free AirPods

From: Virgin

Now: From £34 per month

Grab the brand new iPhone 13 and bag a free pair of Apple AirPods while you're at it! We're separately looking at where to buy the iPhone 13 and the best pre-order offers.

2. Apple iPhone 13

From: KRCS

Was: £779

Now: £771.21  (£7.79 off)

The brand new iPhone 13 already has near £8 off. Here are all the places to buy the iPhone 13 right now.

3. Apple 10.2in iPad (9th gen, 2021) - 64GB

From: KRCS

Was: £319

Now: £312.62  (£6.38 off)

It's not a big discount, but considering the 9th gen iPad only released this month, it's a welcome discount from KRCS.

4. Apple iPad mini (2021, 6th gen) - 64GB

From: KRCS

Was: £479

Now: £469.42  (£9.58 off)

KRCS already has nearly £10 off the iPad mini 6. You'll find a similar price from Laptops Direct as well

5. Apple iPad Pro 10.5in (256GB, Wi-Fi only)

From: Apple Refurbished Store

Was: £679

Now: £489  (£190 off)

The 10.5in iPad Pro with 256GB storage has £190 off from the Apple Refurbished Store, which means its exactly like buying new. If you prefer greater storage, there's also £230 off the Wi-Fi + Cellular model with 512GB.

6. Apple iPhone 13, 13 Pro/Pro Max & 13 mini

From: Macworld UK

Now: Where to Buy & Best Deals

The latest iPhone is now available to buy as of 24 September. Here are all the places you can buy one today and at the best price.

7. Apple iPad 10.2 (9th gen): Out Now!

From: Macworld UK

Now: Where to Buy & Best Prices

The 10.2in Apple iPad just got upgraded with a new A13 Bionic chip and double the storage. Here's where you can buy one.

8. Apple iPad mini (6th generation):Out Now!

From: Macworld UK

Now: Where to Buy & Best Prices

The iPad mini just had a mighty upgrade with a larger display, 5G connectivity, and a robust A15 Bionic chip. And you can buy one today.

9. Apple Watch Series 7: Where to Pre-Order

From: Macworld UK

Now: Tracking the best pre-order deals

The Apple Watch Series 7 offers a larger, brighter display, slimmer bezels and more, and it's out soon.

10. Apple iPad (2021, 9th gen)

From: KRCS

Was: £319

Now: £312.62  (£6.38 off)

KRCS already has money off the brand new iPad! You can save nearly £12 on the top spec version with cellular.

11. Apple iPad 10.2in (2020, 32GB)

From: AO

Was: £329

Now: £299  (£30 off)

Last year's iPad (8th gen) now has an incredible £30 off from AO and Very.

12. Apple iPhone 12 Pro Max (256GB)

From: Amazon

Was: £1,199

Now: £999  (£200 off)

This is the biggest discount we've ever seen on the iPhone 12 Pro Max. You can thank the launch of the iPhone 13 range for that.

13. Apple iPhone 11 Pro (64GB)

From: Amazon

Was: £999

Now: £899  (£100 off)

Now that the iPhone 13 has launched, you can save £100 on the 64GB iPhone 11 Pro.

14. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Apple Refurbished Store

Was: £1,299

Now: £1,099  (£200 off)

Save £200 on a refurbished M1 MacBook Pro with 256GB storage. As an Apple Certified Refurbished MacBook you can be certain that it will indistinguishable from new! See our full guide on where to buy a refurbished MacBook or Mac.

15. Apple Watch Series 6 (44mm, Cellular)

From: Amazon

Was: £509

Now: £409  (£100 off)

Save £100 on the 44mm Watch 6 with cellular connectivity!

16. Apple iPhone 12 mini (64GB)

From: Amazon

Was: £699

Now: £579  (£130 off)

Amazon and Laptops Direct both have £130 off 64GB iPhone 12 mini.

17. Apple AirPods Max

From: Laptops Direct

Was: £549

Now: £449  (£100 off)

This £100 saving on the AirPods Max is the biggest we've seen to date.

18. Apple Apple TV 4K 2021

From: Currys/PC World

Was: £169

Now: £159  (£10 off)

Right now Currys/PCWorld, AO.com and John Lewis have £10 off the 32GB 4K Apple TV (2021). You can also get £10 off the 64GB model at Currys/PCWorld, KRCS and John Lewis.

19. Apple iPad Pro (2021, M1, 11in)

From: Amazon

Was: £749

Now: £718.98  (£30 off)

A handy saving on Apple's exceptionally powerful M1-equipped iPad Pro for 2021. If this drops out of stock at Amazon, or you want the Space Grey finish, you can get £15 off from KRCS.

20. Apple iPhone 11 (64GB) - Refurbished

From: 4Gadgets

Was: £599

Now: £399.99  (£199 off)

Save nearly £200 on the iPhone 11 from 4Gadgets. This handset is marked in "Excellent" condition. 

That's just the top 20 - there's a load more of where that came from right here.

Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips:

You may also find these articles helpful for deals on non-Apple products:

If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:

  • MacBook and iMacs - see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
  • iPads - compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
  • iPhones - use the drop down on Apple's site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
  • Apple Watch - see prices across all Series, both GPS and Cellular models.
  • Apple TV - compare capacity and price across Apple TV against Apple TV 4K.

Where to find the best Apple deals

Beyond Apple, you can expect to find great deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.

Of course, Amazon is the ultimate juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.

Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.

It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:

If you're in the US, see these major retailers:

Where to find refurbished Apple deals

If you're looking for a top refurbished Apple deal, the first place to check is the Apple Refurbished Store. Devices there are guaranteed to look and work just like new. Any parts that are up to scratch are replaced so what you get out is virtually indistinguishable from new. The only major difference is you'll be paying a lot less. 

The only issue with buying from the Apple Refurbished Store is that you won't always find stock so you might need to go to other resellers. Here are a few worth checking out for MacBook deals:

See our full guide to buying refurbished Macs and iPads.

Where to buy a refurbished iPhone deals

You can pick up refurbished phones on contract as well from the following carriers and resellers:

See our full guide to buying refurbished and second-hand iPhones.

When to expect major Apple deals - Key dates

Don't forget, there are several key points in the year when you're more likely to save on Apple devices – especially given Apple hardly holds sales of its own.

First up: When Apple has its next event. Its latest event was WWDC (7 June), but the next one is expected 14 September. Announcements on new devices might mean discounts on earlier ones.

Apple Back to School Sale US/UK - Apple's Back to School Sale in the UK and Canada has begun. Students and staff in higher education can expect to get a free pair of AirPods with Mac or iPad purchases if Apple repeats the offer in the UK and US markets.

Prime Day 2021 (21 to 22 June)- Amazon's Prime Day 2021 was the retailer's most successful Prime Day to date. We saw excellent discounts on the iPhone 12 and iPad Air. It's possible Amazon might have another Prime Day this year – just makes sure you're a Prime member so you can access those exclusive Apple discounts.

Black Friday 2021/Cyber Monday 2021 - Of course, the grand-daddy of all sales is the Black Friday and Cyber Monday period with discounts from every major retailer. Last year we saw hundreds of pounds off the Apple Watch 5 smartwatches, refurbished Apple devices, discounts on iPads, the new M1 MacBooks, and more. Apple also has its own Black Friday event. Last year it offered customers gift cards worth up to £120/US$150 with select purchases.