Whether you're after an Apple Watch, looking to upgrade your old iPad, or want to simply find the best price on the latest Apple devices this Black Friday, you've come to the right place. We're seeing Apple deals from practically everywhere!

Apple's has also had two major launch events recently, introducing upgrades to nearly all of its product lines. In September, Apple launched the new iPad 10.2in (9th gen), the iPad Mini (6th gen), Apple Watch Series 7, and of course the iPhone 13 range. Then in October, Apple gifted us with brand new 14in and 16in MacBook Pro devices with M1 Pro and M1 Max processors, along with new colourful HomePods Minis. Don't forget there are also new M1 iPad Pros which Apple launched earlier this year too. 

What does this mean for you? Discounts. Lots of discounts. 

With so many new products, prices on older models (and by older, we mean from last year) are to drop dramatically. Retailers will want to get rid of old stock too, making it a perfect time to snag up new Apple gear ahead of the holidays.

While you won't find many deals directly from Apple through the year (unless you're a student or buying refurbished) there are excellent offers on Apple hardware from a number of other retailers. 

We've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about. 

If you want to venture beyond Apple devices and accessories, see the best deals of the week across all tech on our sister site Tech Advisor.

Best Apple Sales of November & Black Friday deals 2021 - Quick links

When is Apple's Black Friday 2021 sale?

Apple has confirmed its 4-day Black Friday event this year, where it will bundle gift cards worth up to £160/$200 with select purchases. The sale will start from 26 November and end 29 November this year. Macworld Editor David Price has everything you need to know here.

Learn more about Apple's Black Friday event and how to get the best deals.

The best Apple Deals right now - All major retailers

1. Apple Watch Series 6 (44mm, Cellular)

From: Amazon

Was: £509

Now: £387.23  (£121.77 off)

Save £121 on the 44mm Watch 6 with cellular connectivity this Cyber Monday – in a deal that outdoes the Black Friday discount from Amazon!

2. Apple HomePod Mini

From: John Lewis

Was: £89

Now: £69  (£20 off)

Apple might've lowered the price of the HomePod mini, but John Lewis slashes off an additional £20 and throws in an extended two-year warranty for good measure. 

3. Apple AirPods 3 (2021)

From: AO

Was: £169

Now: £159  (£10 off)

Considering how new they are, this £10 discount on the new AirPods is well worth having. Amazon is matching the deal.

4. Apple Watch Series 7

From: Amazon

Was: From £369

Now: From £349  (£20 off)

The Apple Watch Series 7 offers a larger, brighter display, slimmer bezels and more. Right now you can save £20 from Amazon, John Lewis, Currys and Very!

5. Apple 16in MacBook Pro, M1 Pro, 10-Core CPU/16-Core GPU, 2021

From: LaptopsDirect

Was: £2,399

Now: £2,199.97  (£199.03 off)

Laptops Direct has almost £200 off the 16in MacBook Pro with M1 Pro chip, it's not as big a saving as KRCS, but it's an option if KRCS runs out of stock.

6. Apple iPad Air with Apple Pencil

From: Virgin

Now: £24.50 per month (2GB data)

Get an Apple Pencil with the iPad Air for just £2 extra per month compared to the iPad Air alone.

7. Apple Pencil (2nd Gen)

From: Amazon

Was: £119

Now: £99  (£20 off)

The second generation Apple Pencil for iPad has £20 off for Black Friday on Amazon, in a price that beats the retailer's Prime Day offer.

8. Apple Watch Series 6 (44mm, cellular, Stainless Steel) - Refurbished

From: Music Magpie

Was: £699

Now: £289.99  (£409 off)

The Stainless Steel, 44mm cellular Apple Watch 6 is the most premium option you can buy - but not if you buy refurbished from MusicMagpie, where it currently costs less than £300 with a massive £409 discount for Black Friday.

9. Apple iPad Air (64GB, 4th Gen, Wi-Fi + Cellular)

From: Currys

Was: £709

Now: £669  (£40 off)

Amazon has £29 off the cellular iPad Air with 64GB storage. It's nowhere near the £110 discount it had over Black Friday, but still a welcome price cut. Currys outdoes Amazon's price by £10 and also offers free next-day delivery!

10. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,159  (£140 off)

Amazon's price is good, and on Black Friday it went down £10 more to make it even more competitive!

 

11. Apple iPad Pro 11in (2021, M1, 256GB)

From: Amazon

Was: £849

Now: £799  (£50 off)

Save £50 on the brand new M1 iPad Pro 11in from Amazon 

12. Apple iPhone 12 (64GB)

From: Amazon

Was: £679

Now: £649  (£30 off)

Pick up the 64GB iPhone 12 in for £30 cheaper than going to Apple directly. The price is also £150 cheaper than the handset's launch price.

13. Apple iPhone 13 mini with iPad (2021)

From: Virgin

Now: From £40 per month, no upfront cost

Pick up the latest iPad and iPhone 13 from Virgin in this Black Friday/Cyber Week bundle.

14. Apple iPad Pro (2021, M1, 11in)

From: Currys

Was: £749

Now: £699  (£50 off)

Apple's exceptionally powerful M1-equipped iPad Pro for 2021 has a chunky price tag to match. But it's less chunky if you go to Currys - or Amazon, which is matching the deal.

15. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Currys

Was: £1,249

Now: £1,099.97  (£149 off)

Currys has a great deal on the 512GB MacBook Air with M1. This price means it's only £100 more than the entry-level model would usually cost, plus you get twice as much storage and that all important extra graphics core.

16. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Currys

Was: £999

Now: £889  (£110 off)

You can get the £999 MacBook Air with 8-core CPU and 7-core GPU in gold with a great discount from Currys or Amazon.

The next best deal is from KRCS who has it for £898. Get the KRCS deal here.

 

17. Apple AirPods Pro with MagSafe charging case

From: John Lewis

Was: £239

Now: £185  (£54 off)

A solid saving on the AirPods Pro, Apple's excellent true-wireless earphones with ANC. John Lewis is charging £199 but offers a free 2-year guarantee.

18. Apple Watch Series 6 (40mm)

From: Amazon

Was: £379

Now: £319  (£60 off)

Following its official discontinuation in September 2021, retailers have continued to sell the Apple Watch Series 6 at a discount.

It cost £379 when new, so this is a generous saving; bearing in mind that the Series 7 does not represent a huge step forward, this is a decent option at just over £300. That said, it was cheaper on Black Friday itself at just £289.

19. Apple Watch Series 6 (40mm, Cellular)

From: Amazon

Was: £479

Now: £403.85  (£75 off)

Save £75 on the 40mm Apple Watch 6 with GPS + Cellular connectivity. There's also £121 off the 44mm option.

20. pCloud Cloud Storage - 2TB Lifetime + pCloud Encryption

From: pCloud

Was: £1249

Now: £299  (76% off)

pCloud's Cyber Monday offer slashes 76% off a bundle that includes Lifetime Access with 2TB cloud storage and pCloud Encryption. The service is one of the best cloud storage platforms around.

That's just the top 20 - there's a load more of where that came from right here.

Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips...

Where to buy the latest Apple devices at the best price:

Best iPhone deals

Best Mac deals

Best iPad deals

Best Apple Watch and Apple accessories deals

You may also find these articles helpful for deals on non-Apple products:

If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:

  • MacBook and iMacs - see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
  • iPads - compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
  • iPhones - use the drop down on Apple's site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
  • Apple Watch - see prices across all Series, both GPS and Cellular models.
  • Apple TV - compare capacity and price across Apple TV against Apple TV 4K.

Where to find the best Apple deals

Beyond Apple, you can expect to find great deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.

The retailer already has £165 off the brand new M1 Pro/M1 Max MacBook Pros. Keep in mind availability might vary based on the configuration you're after.

Of course, Amazon is the ultimate juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.

Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.

It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:

If you're in the US, see these major retailers:

Apple Education Discount

Apple's Back to School Sale has ended in the UK, US and Canada. While students can no longer claim a free pair of Apple AirPods with a MacBook or iPad, they can still pick up the latest Apple gear at lower prices with an institutional email address. You can save hundreds of pounds or dollars on top-spec devices, so don't miss out.

KRCS also offer student discounts on Apple devices, plus its trade-in program can save you even more.

Be sure to check out our full guide on the Apple Education Store.

Where to find refurbished Apple deals

If you're looking for a top refurbished Apple deal, the first place to check is the Apple Refurbished Store. Devices there are guaranteed to look and work just like new. Any parts that are up to scratch are replaced so what you get out is virtually indistinguishable from new. The only major difference is you'll be paying a lot less. 

The only issue with buying from the Apple Refurbished Store is that you won't always find stock so you might need to go to other resellers. Here are a few worth checking out for MacBook deals:

See our full guide to buying refurbished Macs and iPads.

Where to buy a refurbished iPhone deals

You can pick up refurbished phones on contract as well from the following carriers and resellers:

See our full guide to buying refurbished and second-hand iPhones.

When to expect major Apple deals - Key dates

Don't forget, there are several key points in the year when you're more likely to save on Apple devices – especially given Apple hardly holds sales of its own.

Black Friday 2021/Cyber Monday 2021 On Now- Of course, the grand-daddy of all sales is the Black Friday and Cyber Monday period with discounts from every major retailer. Last year we saw hundreds of pounds off the Apple Watch 5 smartwatches, refurbished Apple devices, discounts on iPads, the new M1 MacBooks, and more. Similarly we expect serious discounts on last year's models this year. Apple also has its own Black Friday event. Last year it offered customers gift cards worth up to £120/US$150 with select purchases.

Apple Back to School Sale US/UK - (Ended) Apple's Back to School Sale in the UK and Canada has now ended though students and staff can still get the student discount. Like last year, students and staff in higher education received a free pair of AirPods with Mac or iPad purchases.

Prime Day 2021 - (Ended, 21 to 22 June)- Amazon's Prime Day 2021 was the retailer's most successful Prime Day to date. We saw excellent discounts on the iPhone 12 and iPad Air. Just make sure you're a Prime member so you can access those exclusive Apple discounts.