After some fairly disappointing offers from the big A over the Black Friday and Cyber Monday sales, you know as well as we do that to find the best prices on Apple hardware you need to look to other retailers.

Though current-generation Apple products rarely feature huge discounts, older Apple gadgets can come at seriously tempting prices - and these are the products that are going to make the best gifts. Apple Watch Series 3 is a case in point, and now available for just £199 it comes at an ideal price point for slinging under the Christmas tree and making someone very happy indeed.

But scratching around for Apple deals can be a fool's game, and a sure-fire way to lose time you probably can't afford to spare. The good news is we've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about.

What's Apple doing for Christmas 2020?

As it happens Apple has not announced its plans for Christmas 2020, though we expect it will be more of the same we've seen before - which is to say, not a lot.

Over the Black Friday weekend we saw a four-day event offering gift cards worth up to £120/$150 with eligible gift cards, as it has done for several years now. There was no actual money off what you wanted to buy, but money off an additional Apple product. Sucks if you want only one.

Apple's just not all that into Christmas it seems - even its 12 Days of Christmas promotion, which used to run from Boxing Day until early January offering a free app, game, song, TV show, book or movie each day, hasn't seen the light of day since 2013. So it looks like you're going to have to get your Apple Christmas kicks elsewhere.

Don't worry, help is here...

Top Apple Deals right now

1. Apple iPad Pro 12.9in (2020, Wi-Fi, 128GB)

From: Currys PC World

Was: £969

Now: £912  (£57 off + 50% off Microsoft 365)

You can still grab this excellent Black Friday price on the iPad Pro 12.9in from Currys, Amazon and AO.

2. Beats Solo Pro Wireless Headphones

From: John Lewis

Was: £269.95

Now: £149  (£121 or 45% off)

Pick up the Beats Solo Pro with a stonking £121 off right now. This deal is matched by Amazon on some colour finishes.

3. Apple 2020 M1 Mac mini (512GB)

From: KRCS

Was: £899

Now: £854.05  (£44.95 off)

KRCS has already discounted the M1 Mac mini with 512GB storage - that's the £899 model.

They also have money off the entry-level 256GB M1 Mac mini - get that deal from KRCS here.

4. Apple Watch Series 5 (44mm, cellular)

From: Amazon

Was: £529

Now: £459  (£70 off)

Amazon is selling the Apple Watch Series 5 44mm with cellular connectivity with almost £70 off. If you can live without the Spo2 monitoring of the newer Series 6, it's a good deal, but we have seen it cheaper this year. See our Apple Watch Series 5 vs Series 6 comparison to find out more. 

5. Apple iPhone 12 (with 20GB data)

From: iD Mobile

Now: £99.99 upfront, £36.99 per month (£987.75 TCO)

We've been scouring the comparison sites for iPhone 12 deals and this is the best out there right now, combining a manageable upfront payment with a low monthly fee.

It's the deal we'd go for, but there are two ways you could get the total cost of ownership (TCO) slightly lower: go for Three's cashback offer (scroll down to the additional deals, limit upfront cost to £200 and sort by Total Cost of Contract), or pay iD a huge upfront fee.

6. MusicMagpie Christmas Offers

From: MusicMagpie

Now: Up to £100 off iPhone

It might be Cyber Week, but musicMagpie's already launched its Christmas sale with £100 off every iPhone 11 model. The offer outdoes its Black Friday sale!

7. Apple AirPods Pro

From: Appliances Direct

Was: £249

Now: £195  (£54 off)

The AirPods Pro are Apple's ultimate in-ear headphones. They offer active noise cancellation and three sizes of soft flexible silicon tips for a customisable, comfortable fit. Right now you can get £54 off the usual price with Appliances Direct.

8. Apple MacBook Air, 1.1GHz dual-core, 256GB (2020)

From: Currys PC World

Was: £999

Now: £879  (£120 off)

This is the early-2020 entry-level MacBook Air, which cost £999 at Apple before being replaced by the M1 model.

9. Apple iPhone 12 Pro

From: Virgin

Now: From £43 per month  (with free AirPods)

Virgin's bundle offer includes a free pair of Apple's AirPods for free. You can also save £350 when you trade in your old phone. See other excellent iPhone 12 and 12 Pro deals.

10. Parallels Desktop 16 for Mac

From: Parallels

Was: From £69.99

Now: From £55.99  (20% off all tiers)

Parallels Desktop is the best virtual machine software on the market, and the latest version (which works with Big Sur) now has 20% off. Students get 60% off with the code 3FK-6RV-7CD and those upgrading get 10% off, which drops the price to just £31.99. See our full coverage of this offer.

11. Adobe Creative Cloud - All Apps Plan

From: Adobe

Was: £49.94 per month

Now: £39.95 per month  (£9.99 off per month)

Adobe slashed 20% off its Creative Cloud All Apps plan for Cyber Monday. Ends 3 December.

12. Apple AirPods with Charging Case

From: Amazon

Was: £159

Now: £124.49  (£34.51 off)

Amazon's offer slashes £34 off Apple's asking price. This is the lowest price we've seen for this model for Black Friday, but be aware that the wireless charging model and AirPods Pro also have money off.

13. Vodafone Unlimited SIM


Now: £23 per month  (Free AirPods)

Get AirPods thrown in as part of this Vodafone SIM-only deal. Apple's AirPods would normally set you back £159 but you'll get them for free when you buy this unlimited 5G data SIM on a 24 month contract.

It's worth noting that Three is offering an unlimited 5G data SIM for £17 per month, so this deal is only good if you're particularly interested in the AirPods and want to be on Vodafone's network. The higher price will set you back £120 more than Three's offer over the course of 24 months, which is £29 off the price of the AirPods themselves.

14. Apple 13in MacBook Pro, 2.4GHz quad-core 512GB (2019)

From: Currys PC World

Was: £1,999

Now: £1,349.97  (£649 off)

This is a great discount off 2019's top-of-the-range 13in MacBook Pro. It's got a 2.4GHz 8th-generation quad-core processor and a generous 512GB SSD.

15. Apple 12.9in iPad Pro (Wi-Fi, 256GB, 4th-Gen)

From: Amazon

Was: £1069

Now: £1019  (£50 off)

You can still get £50 off the iPad Pro 12.9, which released earlier this year. Here you're getting the 256GB model, which means it's pricier than the 128GB model (currently £912 at Amazon), but extra storage means you're less likely to find you've run out of space in future. See our full review for more.

16. Apple iPhone 11 Pro (256GB)

From: Amazon

Was: £1199

Now: £1072.98  (£126.02 off)

The outstanding Apple iPhone 11 Pro is one of the finest iPhones to date. £1072 for this 256GB model isn't as low as its Black Friday/Cyber Monday asking price, but it's still a sizeable amount off.

17. Apple 27in iMac, 3.7GHz six-core, 5K Retina Display, 2TB Fusion Drive (2019)

From: Currys PC World

Was: £2,249

Now: £1,599  (£650 off)

Save money on the 2019 iMac with this deal from Currys PC World. This was the top-of-the-range six-core 27in model that used to cost £2,249 (the equivalent now costs £2,299).

You also get £40 Microsoft 365 Family with code OFFICESAVE40 and £30 off Microsoft 365 Personal with code OFFICESAVE30. There's also one year of free Apple TV+ included when you buy this iMac.

This model features a 9th generation Intel i5 processor and AMD Radeon Pro 580X graphics. Note that this includes a 2TB Fusion Drive - Apple is now shipping all iMacs with SSDs as standard.

18. Apple iMac Pro, 3.2GHz, 8-core Xeon, 32GB RAM, 1TB SSD, 5K Retina display (late 2017)

From: Currys PC World

Was: £4,899

Now: £3,299  (£1,600 off)

The iMac Pro hasn't been updated since it was introduced in 2017, but it is still one of the most powerful iMacs. It's also the most expensive iMac - but Currys is offering money off!

Note that this is the 8-core model that Apple discontinued, which means you can now get 10-core model from Apple for £4,999, but this is still a decent deal.

19. Apple 13in MacBook Pro, 2.4GHz, quad-core, 256GB, Silver (2019)

From: Currys PC World

Was: £1,699

Now: £1,199.97  (£499.03 off)

Here's a saving on the 2019 13in MacBook Pro with 2.4GHz Quad-core processor - it's the 256GB version that would have cost £1,699 at launch, while the newer equivalent retails at £1,799.

20. Apple 27in iMac, 3.1GHz six-core, 10th-gen, 256GB SSD (2020)

From: KRCS

Was: £1,829

Now: £1,646.10  (£183 off)

KRCS has already discounted the new 2020 27in iMac. You can get the 3.1GHz 6-core, 10th-gen, 2020 iMac for £1,646.10 - a really decent discount for such a new model.

That's just the top 20 - there's a load more of where that came from right here.

Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips:

You may also find these articles helpful for deals on non-Apple products:

If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:

  • MacBook and iMacs - see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
  • iPads - compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
  • iPhones - use the drop down on Apple's site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
  • Apple Watch - see prices across all Series, both GPS and Cellular models.
  • Apple TV - compare capacity and price across Apple TV against Apple TV 4K.

Where to find the best Apple deals

Beyond Apple, you can expect to find great Christmas deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.

Of course, Amazon is the ultimate juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.

Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.

It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:

If you're in the US, see these major retailers: