Whether you want to be summertime ready with an Apple Watch, looking to upgrade your old iPad, or want to simply find the best price on the latest Apple devices, you've come to the right place.
While you won't find many deals directly from Apple (unless you're a student or buying refurbished) there are excellent offers on Apple hardware from a number of other retailers – if you know where to look.
The good news is we've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about. We're already seeing sizeable discounts on 2020's iPad and iPad Air, the M1 Macs, Apple Watch and the iPhone 12.
Check out all the best Apple offers of June 2021 along with all the best deals from Amazon Prime Day and beyond. We're separately tracking the best Apple Prime Day deals here.
If you want to venture beyond Apple devices and accessories, see the best deals of the week across all tech on our sister site Tech Advisor.
Best Apple Sales of June/Summer 2021 (Amazon and Elsewhere) - Quick links
Prime Day takes place over 21-22 June, which means you might be able to save even more on Apple goods then (sign up for the free 30-day Amazon Prime trial here). There's no guarantee that Amazon will have Apple deals then, of course. If you don't want to risk losing the best price from Amazon, we'd suggest buying the Apple device you're after at the current discount, and if you find prices are lower on Prime Day, returning your original purchase and buying it again at the lower price. Just make sure your original purchase isn't used or damaged, as per Amazon's return policy.
- Amazon - £19 off M1 iPad Pro 11in, £110 off iPhone 12 mini, £100 off iPhone 12, £44 off iPhone SE (2020) + free EarPods and power adapter worth £38, £39 off iPad 10.2in (8th gen, 2020)
- AO.com - £35 off AirPods with Charging Case.
- BT - £50 off AirPods with Apple Watch, £59 off AirPods Pro
- Carphone Warehouse - Free AirPods with iPhone 12 mini or free Instax Mini Link Printer
- Currys PC World - £101 of MacBook Air M1 (246GB) + up to £400 off with trade in
- Fitbit - See our curation of the Best Fitbit deals.
- John Lewis - £150 off iPhone 11 Pro, £59 off iPad Air 4 (256GB/Cellular), Up to £150 off iPad with trade-in, up to £450 off MacBook Pro (Intel) with trade in.
- KRCS - 5% off Macs and Apple TV, plus discounts on iPad and Watch, discounts on new M1 iPad Pro
- Mobiles.co.uk - Money off refurbished deals, cheap Apple iPhone 12, iPhone 11 and iPhone 8 deals
- Mobile Phones Direct - Free Nintendo Switch and iPad 10.2in bundles with iPhone 11, iPhone 12 and other models
- MusicMagie - Discounts on refurbished iPhones, including iPhone 11 Pro Max (256GB) and iPhone 12 range
- Nintendo Switch - Best June discounts online. See how to get a free Nintendo Switch with a new iPhone contract
- Oculus Quest 2 - Where to buy one now
- O2 - Up to 6 months of Disney+ with iPhone plans
- PlayStation 5 - Where to buy PS5
- Tesco Mobile - free AirPods Pro with iPhone 11
- Three - iPhone 12 bundles with free Airpods, Airpods Pro, Powerbeats Pro and Beats Flex
- Wex Photo Video- Discounts on cameras, microphones, lighting equipment, rigs and more
- Xbox Series X/S - Best deals across the web
Apple Back to School Sale US & Canada
Apple has started its Back to School Sale in the US and Canada, which will run until 27 September.
This year Apple is including a free pair of Apple AirPods with the MacBook Air, MacBook Pro, iMac, Mac Mini, iPad Air, or iPad Pro with the M1(!!!). See everything you need to know about Apple's Back to School sales in this article.
Top Apple Deals right now - Prime Day & Beyond
1. Apple iPhone 12 (256GB)
Now: £799 (£150 off for Prime members)
2. Apple iPhone 12 mini (256GB)
Now: £709 (£140 off for Prime members)
The 256GB iPhone 12 gets a massive £140 off this Prime Day from Amazon. Sign up for Prime membership for free to get this deal. Some colours have sold out, so make sure you check each option if you're not seeing the deal.
Read our guide to the best iPhone 12 deals for more buying advice.
3. Apple Watch Series 6 (GPS + Cellular, 40mm)
Now: £479 (£170 off)
You can now save £170 on the 40mm Apple Watch 6 with GPS and Cellular if you're a Prime member. Sign up for the free 30-day trial.
4. Apple Watch Series 6 (44mm, GPS)
Now: £329 (£80 off for Prime Members)
Prime members can get a huge £80 off the 44mm Watch 6 for Prime Day. Browse through the other models to see all discounts.
5. Apple Watch SE (44mm, GPS + Cellular)
Now: £286.99 (£62.01 off for Prime Members)
Save over £60 on a brand new Watch SE 44mm from Amazon if you're a Prime Member. It's the best price we're seeing at the moment.
6. Apple Magic Mouse 2
Now: £44.99 (£14.40 off for Prime Members)
Apple products are discounted for Prime Day, meaning you can get your hands on this Magic Mouse for £44.99, which is 24% off.
7. Apple iPad Air 2020 (256GB, Wi-Fi + Cellular, 4th Gen)
Now: £689 (£170 off)
Amazon comes in strong again with the best price on the 256GB option with cellular conncetivity – this is the cheapest we've seen this model. Amazon's listing says temporarily out of stock, but it is still available to order at this price. It's possible they will come back in stock quite quickly, so you could try placing your order now in the hopes it'll arrive soon.
8. Apple Magic Keyboard
Now: £49 (£50 off for Prime Members)
You can get Apple's Magic Keyboard for just £49 for Prime Day. Apple sells the Magic Keyboard for £99, so that's a mamouth £50 off!
There's also £30 off the Magic Keyboard with Numeric keypad in Space Grey, Amazon is selling it for £118.99. It's normally £149 from Apple, but it's no longer on sale there.
9. Apple Pencil (2nd Gen)
Now: £99.99 (£19.01 off for Prime Members)
The second generation Apple Pencil for iPad has 16% off for Prime Day.
10. Apple iPhone 12 mini (128GB)
Now: £629 (£120 off for Prime Members)
The 128GB iPhone 12 is now cheaper than the RRP of the 64GB option with £120 off the white variant for Prime Day. Hurry though, this will end at midnight.
Read our guide to the best iPhone 12 deals for more buying advice.
11. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 256GB (2020)
Now: £1,152 (£147 off)
Amazon has a good deal on the 8-core CPU, 8-core GPU, 256GB M1 MacBook Air which normally costs £1,299 from Apple.
12. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)
Now: £1,129.97 (£169 off)
Amazon also has ££££ off 512GB M1 MacBook Pro, normally £1,499. Get that deal here.
13. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)
Now: £1,029.97 (£219.03 off)
Save over £200 on the MacBook Air with 8-core CPU and 8-core GPU from Amazon.
14. Apple Pencil (1st gen)
Now: £69.99 (£19 off for Prime Members)
Apple is selling its original Apple Pencil for the iPad Pro at a discount for Prime Day. There's also £19 off the 2nd-gen Apple Pencil.
15. Beats Studio3 Wireless
Now: £144.99 (£154.96 off for Prime Members)
This Prime Day, Prime members can save a near-£155 on the Beats Studio3 wireless headphones.
16. Apple TV 4K (32GB and 64GB)
Was: From £169
Now: From £146 (£23 off for Prime members)
Prime members can save £23 on the Apple TV 4K for Prime Day. The 64GB model is also on sale with £20 off. Sign up for the 30-day free trial if you're not already a member. See the best Apple TV deals from Prime Day and beyond.
17. Apple iPhone 12 (64GB)
Now: £709 (£90 off for Prime Members)
The cheapest Prime Day deals on other colours have now sold out for the iPhone 12 64GB, but you can still get the newer Purple iPhone 12 with £90 off.
18. Apple iPad Air (2020, 64GB, cellular)
Now: £616.99 (£92.01 off for Prime Members)
Amazon has 2020's iPad Air range on offer for Prime Day.
19. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)
Now: £893 (£106 off)
You can get the £999 MacBook Air with 8-core CPU and 7-core GPU with a great discount from Amazon.
20. Apple Mac mini, M1, 8-Core CPU / 8-Core GPU, 256GB
From: BT Shop
Now: £648.46 (£50.54 off)
That's just the top 20 - there's a load more of where that came from right here.
Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips:
- Best iMac deals
- Best Mac mini deals
- Best MacBook Pro deals
- Best MacBook Air deals
- Best iPad deals (also see: Best iPad Air 2020 deals and Best iPad 8th gen deals)
- Where to buy the iPad Pro with M1 (12.9 and 11in)
- Best Apple Watch deals
- Best AirPods deals
- Best Apple TV deals
- Best HomePod deals (also see: Where to Buy the HomePod Mini)
- Best iPhone deals
- Best iPhone 12/12 Pro deals, 12 Pro Max and 12 Mini deals
- Best iPhone 11 deals
- Best iPhone 8 & iPhone 8 Plus
- Best iPhone XS deals
- Best iPhone XS Max deals
- Best iPhone XR deals
- Best iPhone X deals
- Best iPhone SE deals
- Where to buy Apple Airtag
You may also find these articles helpful for deals on non-Apple products:
If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:
- MacBook and iMacs - see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
- iPads - compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
- iPhones - use the drop down on Apple's site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
- Apple Watch - see prices across all Series, both GPS and Cellular models.
- Apple TV - compare capacity and price across Apple TV against Apple TV 4K.
Where to find the best Apple deals
Beyond Apple, you can expect to find great deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.
Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.
It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:
- Currys PC World
- Carphone Warehouse
- John Lewis
- Mobile Phones Direct
If you're in the US, see these major retailers:
Where to find refurbished Apple deals
If you're looking for a top refurbished Apple deal, the first place to check is the Apple Refurbished Store. Devices there are guaranteed to look and work just like new. Any parts that are up to scratch are replaced so what you get out is virtually indistinguishable from new. The only major difference is you'll be paying a lot less.
The only issue with buying from the Apple Refurbished Store is that you won't always find stock so you might need to go to other resellers. Here are a few worth checking out for MacBook deals:
- Amazon's Certified Refurbished Store
- Laptops Direct
- Hoxton Macs.
- Mac 4 Sale
- Music Magpie.
- DeCluttr (US)
Where to buy a refurbished iPhone deals
- Music Magpie
- The iOutlet
- The iOutlet on eBay
- Amazon Renewed Store
- Smartfone Store
- The Big Phone Store
- Laptops Direct
- Appliances Direct
You can pick up refurbished phones on contract as well from the following carriers and resellers:
When to expect major Apple deals - Key dates
Don't forget, there are several key points in the year when you're more likely to save on Apple devices – especially given Apple hardly holds sales of its own.
First up: When Apple has its next event. Its most recent event is WWDC (7 June). Announcements on new devices might mean discounts on earlier ones.
Apple Back to School Sale US/UK - We expect UK and US Back to School sales to begin soon, likely be around June or July. Students and staff in higher education can expect to get a free pair of AirPods with Mac or iPad purchases if Apple repeats the offer in the UK and US markets.
Prime Day 2021 (21 to 22 June)- Amazon's Prime Day is the retailer's largest sales, promising discounts across thousands of devices – including Apple hardware. You'll need to be a Prime member though to get access to exclusive discounts.
Black Friday 2021/Cyber Monday 2021 - Of course, the grand-daddy of all sales is the Black Friday and Cyber Monday period with discounts from every major retailer. Last year we saw hundreds of pounds off the Apple Watch 5 smartwatches, refurbished Apple devices, discounts on iPads, the new M1 MacBooks and more. Apple also has its own Black Friday event. Last year it offered customers giftcards worth up to £120/US$150 with select purchases.