Whether you're gift-shopping for Mothering Sunday (which is on 14 March), looking to upgrade your old iPad, or want to simply find the best price on the latest Apple devices, you've come to the right place. 

While you won't find many deals directly from Apple (unless you're a student or buying refurbished) there are excellent offers on Apple hardware from a number of other retailers – if you know where to look. 

The good news is we've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about. We're already seeing sizeable discounts on 2020's iPad and iPad Air, the M1 Macs and Apple Watch. 

Check out all the best Apple offers of March 2021 along with all the current sales on Apple devices.

If you want to venture beyond Apple devices and accessories, see the best deals of the week across all tech on our sister site Tech Advisor.

March/Spring Apple Sales  - Quick links

Apple Back to School Sale

Apple hasn't offered any special deals for 2021, however, it did kick off its Back to School Sale in Australia, New Zealand, Brazil and South Korea. Staff and students in higher education can now get a free pair of AirPods with Mac and iPad purchases, along with 20% off AppleCare+. The sale ends 15 March, 2021.

We're expecting a similar offer to land in the UK and US this summer. We're tracking all news related to Apple's Back to School sales in this article.

Top Apple Deals right now

1. Apple Watch Series 6 (GPS, 40mm)

From: BT Shop

Was: £379

Now: £358.99  (£20 off with APPLE3WATCH20)

BT Shop has the biggest discount on the Apple Watch 6 right now (device only). Save £20 with code APPLE3WATCH20 at checkout. The offer ends 31 March.

2. Apple iPhone SE (2020, Refurbished)

From: Smartfone Store

Was: £399

Now: £279  (£120 off)

If you're after a refurbished deal on the iPhone SE (2020), take a look at options at the Smartfone Store, which has £120 off a 64GB option in "Good" condition. This rating means it's fully working but has signs of wear. The Smartfone Store offers a 12-month warranty and a 14-day returns policy. Save £5 on delivery with NOTIFY5OFF.

3. Apple iPad Air (2020, 64GB, Wi-Fi + Cellular)

From: Amazon

Was: £709

Now: £649  (£60 off)

Amazon has an excellent £60 off the cellular-equipped Air in Rose Gold. There's also £49 off the Sky Blue option.

4. Apple iPad (2020, 32GB)

From: Costco

Was: £329

Now: £319.99  (£10 off)

Pick up the 8th generation iPad from Costco with £10 off. This is the lowest price we're seeing right now. There's also £10 off the 128GB option

5. BullGuard Premium Protection - 1 Year, 10 Devices

From: BullGuard

Was: £69.95

Now: £28  (60% off)

BullGuard Premium offers protection for up to 10 devices for 1 year.

A discount of 60%, brings the price down to £28. That's just £2.80 per device per year.


6. Kaspersky Total Security - 1 Year, 1 Device

From: Kaspersky

Was: £39.99

Now: £19.99  (50% off)

Save 50% on Kaspersky's security suite. This is the price to protect one device, but it's even better value if you have three or five devices to protect, as those subscriptions work out much cheaper per device.

7. Bitdefender Antivirus For Mac - 1 Year, 3 Devices

From: Bitdefender

Was: £39.99

Now: £19.99  (50% off)

One of our top picks for Mac is Bitdefender, which has 50% off right now for up to three devices.

Normally £39.99, this deal lets you protect three Macs for £19.99.  Note that this is the price for the first year of the subscription only. 

8. VyprVPN three-year subscription

From: VyprVPN

Was: £466.20

Now: US$60/around £42.59 ($1.66/£1.18 per month)  (87% off)

VyprVPN's 'Valentine's Day special' is still running. It's a three-year subscription with 87% off the normal monthly price, which means an up-front payment of $60 (around £42.59) instead of $466.20 (around £330.92) for a two-year subscription. That's just $1.66/£1.18 per month.

If you're wondering why you should choose VyprVPN: it owns and manages all of its servers, and is a great choice if your priorities are security and privacy.

Also, as a bonus, the subscription lets you use up to 30 devices on the same account. That's a lot more than the typical 3-6 devices.

You can read our VyprVPN review for more details.

9. Apple Watch 3 (GPS, 38mm, Refurbished)

From: The iOutlet

Was: £154.99

Now: £139.99  (£15 off)

The iOutlet's price on a Grade A refurbished Apple Watch 3 (38mm) outdoes MusicMagpie's price on the same model in an equivalent condition. 

10. TalkTalk TV & Broadband with 1 Year of Amazon Prime

From: TalkTalk

Now: From £25.50 per month  (£79 off Amazon Prime)

TalkTalk just launched an incredible offer that includes a year of Amazon Prime for free. It's not just Prime Video, but a full Prime subscription that includes free next-day deliveries, Amazon Music, exclusive discounts, and a number of other perks. See our full guide to Amazon Prime.

11. Apple iPhone 11 Pro (64GB)

From: John Lewis

Was: £1,049

Now: £899  (£150 off)

If the model you want is out of stock or John Lewis's prices go up, try Amazon, which has the same deal.

12. Smarty 30GB data SIM-Only

From: Smarty

Was: £10 per month

Now: £7.50 per month  (25% off first 3 months)

Bag 30GB of data per month for under £10 from Smarty for the first three months. If you're after more data, there's also 50GB for £12, again, for the first three months. You can cancel anytime.

13. CyberGhost VPN three-year subscription

From: CyberGhost

Was: £392.04

Now: £77.61 (£1.99 per month)  (82% off)

CyberGhost is a superb VPN service and its latest offer gets you 82% off the regular monthly price which makes it £1.99 per month.

Best of all, you also get three months on top of the three-year subscription: a total of 39 months' protection.

You'll find CyberGhost in our round-up of the best VPNs.

14. Apple iPhone 12 (64GB, refurbished) with 100GB data

From: Mobiles.co.uk

Was: £135 upfront

Now: £39 per month  (no upfront cost)

Mobiles.co.uk is slashing the iPhone 12's upfront cost. The deal includes 100GB of data on Vodafone for £39 per month. 

15. NordVPN two-year subscription

From: NordVPN

Was: £220.80

Now: £65.86 (£2.74 per month)  (£154.94 off)

NordVPN just turned 9 year old. To celebrate, it's offering customers who buy the 2-year plan additional months of service for free. Depending on your luck, you can either get a month, three months or another full two years for free.

You pay for the first 24 months, then the remaining months are free.

NordVPN tops our round-up of the best VPN services you can buy, and has just rolled out its NordLynx protocol (based on WireGuard) which offers up to twice the speed as before.

16. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,189  (£110 off)

Amazon has £110 off the new M1 MacBook Pro with 256GB SSD, in a deal that outdoes Currys and AO by just £3!

17. Apple iPad Air (2020, 64GB, cellular)

From: Amazon

Was: £709

Now: £649  (£60 off)

Our top tablet of choice, the 2020 iPad Air packs in serious performance in a sleek build and comes in a range of pleasing colours. There are discounts across both the Wi-Fi-only and cellular models, as well as multiple colourways.

18. Vodafone broadband with free Apple TV 4K

From: Vodafone

Was: £30.95p/m for 35Mbps

Now: £30.95p/m 63Mbps  (plus £2 off for existing Vodafone mobile customers)

Vodafone's broadband offer includes 63Mbps speeds for the price of 35Mbps along with free access to Apple TV for a year. The offer also includes a free Apple TV 4K set worth up to £199. Plus, if you're already a Vodafone mobile customer, the bundle deal is yours for £28.95 per month.

19. Apple iPhone SE (64GB, Refurbished) with 100GB data

From: Mobiles.co.uk

Now: £39 per month  (no upfront cost)

Mobiles has an impressive selection of refurbished phones – including brand new hardware like the iPhone 12 and iPhone SE.

20. Intego Mac Internet Security X9

From: Intego

Was: £49.99

Now: £20.99  (£29 off)

Intego sits at the top of our antivirus for Mac group test. It's the fastest we've reviewed, and has an impressive clean-up rate. It comes with a brilliant firewall app, too.

Right now it has a huge £29 off.

That's just the top 20 - there's a load more of where that came from right here.

Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips:

You may also find these articles helpful for deals on non-Apple products:

If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:

  • MacBook and iMacs - see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
  • iPads - compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
  • iPhones - use the drop down on Apple's site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
  • Apple Watch - see prices across all Series, both GPS and Cellular models.
  • Apple TV - compare capacity and price across Apple TV against Apple TV 4K.

Where to find the best Apple deals

Beyond Apple, you can expect to find great Christmas deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.

Of course, Amazon is the ultimate juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.

Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.

It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:

If you're in the US, see these major retailers:

Where to find refurbished Apple deals

If you're looking for a top refurbished Apple deal, the first place to check is the Apple Refurbished Store. Devices there are guaranteed to look and work just like new. Any parts that are up to scratch are replaced so what you get out is virtually indistinguishable from new. The only major difference is you'll be paying a lot less. 

The only issue with buying from the Apple Refurbished Store is that you won't always find stock so you might need to go to other resellers. Here are a few worth checking out for MacBook deals:

See our full guide to buying refurbished Macs and iPads.

Where to buy a refurbished iPhone deals

You can pick up refurbished phones on contract as well from the following carriers and resellers:

See our full guide to buying refurbished and second-hand iPhones.

When to expect major Apple deals - Key dates

Don't forget, there are several key points in the year when you're more likely to save on Apple devices – especially given Apple hardly holds sales of its own.

First up: When Apple has its next event. We expect this might be 16 March, 2021. As with past events, Apple is likely to announce new devices and upgrades, which means 2020's devices will start seeing a price decline. 

Apple Back to School Sale US/UK - Apple may have started its Back to School sale in Australia, South America and Asia, but we're still expecting the UK/US sales to begin – which will likely be around June or July. Student and staff in higher education can expect to get a free pair of AirPods with Mac or iPad purchases if Apple repeats the offer in the UK and US markets.

Prime Day 2021 - Amazon's Prime Day is the retailer's largest sales, promising discounts across thousands of devices – including Apple hardware. You'll need to be a Prime member though to get access to exclusive discounts. Last year, Amazon made a departure from past years and held Prime Day in October instead of July. Amazon hasn't confirmed what Prime Day 2021 will look like but we expect big savings!

Black Friday 2021/Cyber Monday 2021 - Of course, the grand-daddy of all sales is the Black Friday and Cyber Monday period with discounts from every major retailer. Last year we saw hundreds of pounds off the Apple Watch 5 smartwatches, refurbished Apple devices, discounts on iPads, the new M1 MacBooks and more. Apple also has its own Black Friday event. Last year it offered customers giftcards worth up to £120/US$150 with select purchases.