The Apple Watch is the king of the smartwatch market. But that quality comes at a price.

That changed in September 2020, however, when Apple has released the budget-focused Apple Watch SE that costs less than £300, along with the premium Apple Watch Series 6. 

The release does mean that we can start seeing discounts on older models, especially now that Black Friday is finally here. 

If you know where to look, there are some fantastic deals to be had from retailers such as Amazon, John Lewis and Currys PC World. Apple's own Refurb Store offers incredible savings too, and while these are all technically second-hand, Apple's high refurb standard means you'll likely be unable to tell.

In this article, we share the best Apple Watch deals, discounts, and offers, covering the Series 6 and SE as well as older models including the Series 4 and 5, which have been discontinued by Apple, though it still sells the older Series 3.

You may still be able to find the Series 1 and Series 2 online and in high-street stores, and both are capable smartwatches in their own right - but because their components are older they won't offer much future-proofing. Remember they only work with an iPhone, too: no Android here, we're afraid.

Best Apple Watch Black Friday deals

In addition to the above deals, Apple has its own four-day shopping event on now through 30 November, although it's not the sale you might be expecting. Rather than money-off deals, Apple will provide customers with free gift cards with any qualifying purchase between today, Black Friday, and Cyber Monday.

The site claims the value of the gift card is up to £120, but it's only Mac purchases that qualify for the full £120 - those purchasing any model of Apple Watch directly from Apple will get a smaller £20 gift card.

Which Apple Watch should I get?

Our dedicated Apple Watch buying guide has details of everything from pricing, models and sizes, to colours and whether or not you need the cellular function. It also points out the key differences between Series 3 and Series 6 and Special Edition versions.

We have dedicated comparison articles too:

Don't forget, you can also score deals on accessories to bring down your total expenditure. See our roundup of the best Apple Watch straps for every Series, as well our roundup of the best stands and charging docks.

If this is your first time buying an Apple Watch, see our article on how to use the Apple Watch.

We've scoured the net to find the biggest savings around on the Apple Watch in the UK, so whichever model you're looking to find, you'll be able to pick it up for the lowest price possible.

Where to buy the Apple Watch 6 and Watch SE

Apple is currently offering a trade-in discount up to £200 on the Apple Watch Series 6 - a handy option for existing Apple Watch owners who fancy an upgrade. The deal also applies to the Apple Watch SE.

The trade-in system is contact-free and uses a courier to pick your Apple Watch up from your home, and those that are interested can find out more on the Apple trade-in website.

See our separate, in-depth coverage of where to buy the Apple Watch 6 and Watch SE.

You can also use our automatic price tracker to compare prices for the most popular models across various retailers

Apple Watch Series 6

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple Watch SE

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple Watch Series 5

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple Watch Series 3

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

You should also regularly check the following retailers for good offers:

What Apple Watch deals are available?

Retailers such as Currys PC World, Argos and John Lewis have offers on the Apple Watch are likely to offer deals on the Apple Watch as Black Friday draws closer.

Amazon also sells the Apple Watch, and has been known to offer some of the best savings.

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free Prime trial, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery, as well as access to Prime Instant Video and more.

Sign up for Prime here.

The best Apple Watch deals

These are the best deals out there. Apple's Refurb Store also has up to £120 off refurbished models of the Series 4 and £110 off the Series 5 – some of the biggest discounts we've seen for any Apple Watch.

1. Apple Watch Series 3 (38mm)

From: Amazon

Was: £329

Now: £179  (£150 off)

Apple's most affordable Apple Watch is now even cheaper, thanks to this Amazon deal on the 38mm casing size of the Series 3.

2. Apple Watch Series 5 (44mm, cellular)

From: Amazon

Was: £529

Now: £399.99  (£129.01 off)

Amazon is selling the Apple Watch Series 5 44mm with cellular connectivity with almost £130 off. If you can live without the Spo2 monitoring of the newer Series 6, it's a great deal. See our Apple Watch Series 5 vs Series 6 comparison to find out more. 

3. Apple Watch Series 5 (40mm, cellular)

From: Amazon

Was: £499

Now: £386.10  (£112.90 off)

If the 44mm variant is too big for you, Apple is also selling the smaller 40mm Apple Watch Series 5 with cellular connectivity at a discount. 

4. Apple Watch Series 6 (40mm)

From: KRCS

Was: £379

Now: £367.63  (£11.37 off)

Get free next day delivery on the Watch 6 40mm with GPS – cheaper than buying directly from Apple at the very least. 

KRCS also has discounts on the rest of the Watch 6 line-up:

5. Apple Watch Series 6 (40mm)

From: Costco

Was: £379

Now: £369  (£10 off)

Costco is offering £10 off the 40mm GPS-only variant of the latest Apple Watch - the catch is that you'll need a Costco account to take advantage of the deal. 

6. Apple Watch Series 6 (40mm, cellular), Unlimited data

From: EE

Now: £28 a month

If you don't want to pay the £29 upfront cost of the Vodafone deal, EE is offering the Apple Watch Series 6 (40mm) with cellular connectivity and unlimited data for £28 a month with nothing required upfront. The catch? You've got to have an existing EE contract. 

7. Apple Watch SE (40mm, GPS + Cellular)

From: Amazon

Was: £319

Now: £309  (£10 off)

Amazon has £10 off the Apple Watch SE with GPS and Cellular. There's also £11 off the 44mm model

8. Apple Watch SE (40mm, GPS)

From: Amazon

Was: £269

Now: £258.97  (£10.03 off)

Amazon currently has the biggest discount on the Watch SE GPS (40mm).

9. Apple Watch SE (40mm, GPS)

From: KRCS

Was: £269

Now: £260.93  (£8.07 off)

If you miss out on other discounts from Amazon, Very and John Lewis, the next best offer is from KRCS which has £8.07 off the Watch SE GPS.

10. Apple Watch SE (44mm, GPS)

From: Very

Was: £299

Now: £285  (£14 off)

The 44mm mode of Apple Watch SE with GPS has £14 off at Very, which is price matched by Amazon

11. Apple Watch Series 5 (40mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £419

Now: £369  (£60 off)

If you want the smaller 40mm version of the Apple Watch Series 5 complete with cellular connectivity, Apple's Refurb Store offers the cheapest price we've seen to date. It's refurbished, admittedly, but to an Apple-level standard. 

12. Apple Watch Series 4 Nike+ (44mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £479

Now: £359  (£120 off)

You can grab yourself a sweet deal on a refurb of the larger 44mm variant of Apple Watch Series 4 right now. It's the Nike+ edition too, with a cool matching sports band and Nike+ watchfaces available too. 

13. Apple Watch Series 4 Stainless Steel (40mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £629

Now: £449  (£180 off)

If you can live without the always-on display of the Series 5, you can grab an Apple-refurbished Series 4 with stainless steel finish, GPS and cellular connectivity for £180 less than it cost when it was on sale. 

14. Apple Shopping Event

From: Apple

Now: Get a free gift card worth up to £120

Apple's Black Friday Shopping Event means you'll get a £20, £40, £80 or £120 when you buy selected products over Cyber Weekend. Apple's newest iPhones, iPads and Macs aren't included, but if you're after an older model this deal might be for you.

For more deals, take a look at our selection of the best Apple deals

Note, Apple has also left the power adapter out of the box for the Apple Watch Series 6 and Watch SE. Read: Which plug do I need for my Apple Watch?