The Apple Watch is the king of the smartwatch market, but that quality comes at a price.

However, that changed in late 2020 when Apple released the budget-focused Apple Watch SE that costs less than £300, along with the premium Apple Watch Series 6. 

The release means that we've started seeing significant discounts on older models, including the Series 5 and Series 4. 

If you know where to look, there are some fantastic deals to be had from retailers such as Amazon, John Lewis and Currys PC World. Apple's own Refurb Store offers incredible savings too, and while these are all technically second-hand, Apple's high refurb standard means you'll likely be unable to tell.

In this article, we share the best Apple Watch deals, discounts, and offers, covering the Series 6 and SE as well as older models including the Series 4 and 5, which have been discontinued by Apple, though it still sells the older Series 3.

You may still be able to find the Series 1 and Series 2 online and in high-street stores, and both are capable smartwatches in their own right - but because their components are older they won't offer much future-proofing. Remember they only work with an iPhone, too: no Android here, we're afraid.

Best Apple Watch deals

Check out excellent Apple Watch deals across all models below. 

1. Apple Watch Series 6 (40mm, GPS)

From: BT Shop

Was: £379

Now: £358.99  (£20 off with APPLE6WATCH20)

This model has £50 off for Prime Day 2021, but you can still get £20 off the 40mm Watch 6 with GPS from the BT Shop with code APPLE6WATCH20.

2. Apple Watch Series 6 (44mm, Cellular)

From: Amazon

Was: £509

Now: £399  (£110 off)

Save an incredible £110 on the latest Apple Watch over at Amazon, which just brought back its Prime Day deal. You can get the same price at AO.

3. Apple Watch Series 6 (40mm, cellular)

From: Vodafone

Now: From £13.50 per month, £0 upfront

You can get the cellular version of the brand new Series 6 Apple Watch from Vodafone for £20.50 per month and no upfront cost (36 month term), but you need to have an iPhone with a Vodafone contract, so this deal won't work for everyone. This is the smaller 40mm version. The 44mm option is available for £21.50 per month with no upfront cost.

4. Apple Watch Series 6 (40mm, cellular)

From: EE

Now: £28 a month

Similarly, EE has a deal like Vodafone's that required a paired EE iPhone, but it's not as cheap as the Vodafone option.

5. Apple Watch Series 6 (40mm, Cellular) with Unlimited Data

From: O2

Now: £14.50 per month for O2 customers

O2's Apple Watch Series 6 deal is the cheapest of all the networks, with no upfront cost and £14.50 per month for the first 6 months. After that, it increases to £19.50 which is still a great price. You do need to have an O2 iPhone contract in order to get this deal, though.

6. Apple Watch Series 4 Nike+ (44mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £479

Now: £359  (£120 off)

You can grab yourself a sweet deal on a refurb of the larger 44mm variant of Apple Watch Series 4 right now. It's the Nike+ edition too, with a cool matching sports band and Nike+ watchfaces available too. 

7. Apple Watch Series 4 Stainless Steel (40mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £629

Now: £449  (£180 off)

If you can live without the always-on display of the Series 5, you can grab an Apple-refurbished Series 4 with stainless steel finish, GPS and cellular connectivity for £180 less than it cost when it was on sale. 

Which Apple Watch should I get?

Our dedicated Apple Watch buying guide has details of everything from pricing, models and sizes, to colours and whether or not you need the cellular function. It also points out the key differences between Series 3 and Series 6 and Special Edition versions.

We have dedicated comparison articles too:

Don't forget, you can also score deals on accessories to bring down your total expenditure. See our roundup of the best Apple Watch straps for every Series, as well as our roundup of the best stands and charging docks.

If this is your first time buying an Apple Watch, see our article on how to use the Apple Watch.

We've scoured the net to find the biggest savings around on the Apple Watch in the UK, so whichever model you're looking to find, you'll be able to pick it up for the lowest price possible.

Where to buy the Apple Watch 6 and Watch SE

Apple is currently offering a trade-in discount of up to £200 on the Apple Watch Series 6 - a handy option for existing Apple Watch owners who fancy an upgrade. The deal also applies to the Apple Watch SE.

The trade-in system is contact-free and uses a courier to pick your Apple Watch up from your home, and those that are interested can find out more on the Apple trade-in website.

See our separate, in-depth coverage of where to buy the Apple Watch 6 and Watch SE.

You can also use our automatic price tracker to compare prices for the most popular models across various retailers

Apple Watch Series 6

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple Watch SE

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple Watch Series 3

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

You should also regularly check the following retailers for good offers:

What Apple Watch deals are available?

Retailers such as Currys PC World, Argos and John Lewis have some of the strongest offers on Apple Watch all year round. In fact, one of the strongest offers we're seeing now is from Currys PC World, where the 40mm Watch 5 with cellular is just £299 – the lowest it's ever been.

Amazon also sells the Apple Watch, and has been known to offer some of the best savings. If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free Prime trial, which will get you access to deals 30 minutes before everyone else.

Plus, you'll get free next-day delivery, as well as access to Prime Instant Video and more.

Sign up for Prime here.

For more deals, take a look at our selection of the best Apple deals

Note, Apple has also left the power adapter out of the box for the Apple Watch Series 6 and Watch SE. Read: Which plug do I need for my Apple Watch?