The Apple Watch is the king of the smartwatch market, but that quality comes at a price.

However, that changed in late 2020 when Apple released the budget-focused Apple Watch SE that costs less than £300, along with the premium Apple Watch Series 6. 

The release means that we're seeing significant discounts on older models, including the Series 5 and Series 4. 

If you know where to look, there are some fantastic deals to be had from retailers such as Amazon, John Lewis and Currys PC World. Apple's own Refurb Store offers incredible savings too, and while these are all technically second-hand, Apple's high refurb standard means you'll likely be unable to tell.

In this article, we share the best Apple Watch deals, discounts, and offers, covering the Series 6 and SE as well as older models including the Series 4 and 5, which have been discontinued by Apple, though it still sells the older Series 3.

You may still be able to find the Series 1 and Series 2 online and in high-street stores, and both are capable smartwatches in their own right - but because their components are older they won't offer much future-proofing. Remember they only work with an iPhone, too: no Androids here, we're afraid.

Best Apple Watch deals

Retailers such as Currys PC World, Argos and John Lewis often have great discounts on the Apple Watch.

Right now the best deal we are seeing is from John Lewis who is offering the Apple Watch 6 for £349 - which is £30 off - and it comes with an extended two-year warranty too. Get that deal here

Amazon also sells the Apple Watch, and has been known to offer some great savings. If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free Prime trial, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery, as well as access to Prime Instant Video and more. Sign up for Prime here.

For more deals, take a look at the best Apple deals

Which Apple Watch should I get?

If you are wondering which Apple Watch to buy our dedicated Apple Watch buying guide has details of everything from pricing, models and sizes, to colours and whether or not you need the cellular function. It also points out the key differences between the Apple Watch Series 3 (which is still on sale) and the Apple Watch Series 6 and Apple Watch SE versions.

We also have comparison articles to help you identify the differences:

Don't forget, you can also score deals on accessories to bring down your total expenditure. See our roundup of the best Apple Watch straps, as well as our roundup of the best stands and charging docks. Also, note that Apple has left the power adapter out of the box for the Apple Watch Series 6 and Watch SE. Read: Which plug do I need for my Apple Watch?

If this is your first time buying and using an Apple Watch, see our article on how to use the Apple Watch for help.

We've scoured the net to find the biggest savings around on the Apple Watch in the UK, so whichever model you're looking to buy, you'll be able to pick it up for the lowest price possible.

How much should the Apple Watch cost?

The price of the Apple Watch is actually quite complicated because Apple sells so many different variants. Depending on which Apple Watch you choose, whether you choose a 40mm or 44mm version, and which strap you pick, the price can differ considerably.

The Apple Watch 3 is the cheapest at £199/$199 for the 38mm version and £229/$229 for the 42mm version. Neither include cellular.

The Apple Watch SE starts at £269/$279 for the 40mm version without cellular, and £299/$309 for the 44mm version.

The Apple Watch 6 starts at £379/$399 for the 40mm version without cellular, and £409/$429 for the 44mm version.

We have all the Apple Watch prices outlined in our Apple Watch buying guide.

Where to buy the Apple Watch

There are lots of places to buy an Apple Watch. We recommend that you read our separate, in-depth coverage of where to buy the Apple Watch 6 and Watch SE.

A good place to buy from is Apple though as it is currently offering a trade-in discount of up to £200 on the Apple Watch Series 6 - a handy option for existing Apple Watch owners who fancy an upgrade. The deal also applies to the Apple Watch SE.

The trade-in system is contact-free and uses a courier to pick your Apple Watch up from your home, and those that are interested can find out more on the Apple trade-in website.

Use our automatic price tracker to compare prices for the most popular models across various retailers

Apple Watch Series 6 - From £379/$399

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple Watch SE - From £269/$279

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple Watch Series 3 - From £199/$199

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

You may also be able to pick up a deal on the Apple Watches that Apple no longer sells. If any stores currently have the Apple Watch Series 4 or 5 models in stock they will appear below.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

You should also regularly check the following retailers for good offers:

Check out the best Apple Watch deals for all models below. 

1. Apple Watch Series 6 (40mm) - Renewed

From: Amazon

Was: £479

Now: £360  (£119 off)

Grab £119 off an Amazon Renewed 40mm Apple Watch 6 with cellular – the price outdoes Amazon's Prime Day discount of £50.

2. Apple Watch Series 6, 40mm, Nike Sports Band

From: John Lewis

Was: £379

Now: £349  (£30 off)

John Lewis is offering money off the Apple Watch Nike Series 6 GPS, 40mm in Space Grey. You may also be able to save up to £120 if you trade in an old Apple Watch.

3. Apple Watch Series 6 (44mm)

From: Amazon

Was: £409

Now: £389  (£20 off)

Get £20 off the 44mm variant of Apple's latest and greatest Series 6 smartwatch with a matching Sport Band. ECG and blood oxygen sensors are the latest additions to the Apple Watch's already stellar feature set.

4. Apple Watch Series 6 (44mm, Cellular)

From: Amazon

Was: £509

Now: £409  (£100 off)

Save £100 on the 44mm Watch 6 with cellular connectivity!

5. Apple Watch SE (44mm, GPS + Cellular)

From: Amazon

Was: £349

Now: £323.28  (£25.72 off)

Save over £25 on a brand new Watch SE 44mm from Amazon.

6. Apple Watch Series 6 (40mm, Cellular) with Unlimited Data

From: O2

Now: £17.50 per month for O2 customers

O2's Apple Watch Series 6 deal is among the cheapest of all the networks, with no upfront cost and £17.50 per month for unlimited data. You'll even get three months of Disney+ as a bonus. You do need to have an O2 iPhone contract in order to get this deal, though.

7. Apple Watch Series 4 Nike+ (44mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £479

Now: £359  (£120 off)

You can grab yourself a sweet deal on a refurb of the larger 44mm variant of Apple Watch Series 4 right now. It's the Nike+ edition too, with a cool matching sports band and Nike+ watchfaces available too. 

8. Apple Watch Series 4 Stainless Steel (40mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £629

Now: £449  (£180 off)

If you can live without the always-on display of the Series 5, you can grab an Apple-refurbished Series 4 with stainless steel finish, GPS and cellular connectivity for £180 less than it cost when it was on sale.