Amazon Prime Day is over for another year, after running throughout 15 and 16 July. With it came deals as big as Black Friday's on Apple products and accessories. Here, we shared everything you needed to know about Amazon Prime Day 2019, including how to get the best deals.
You can read on for our coverage of Prime Day 2019, but keep in mind that it has now come to an end. There are still plenty of deals to be had from across the web, and you'll find many of those listed below. But the next big discount event will be Black Friday in November. Find out what to expect from Black Friday here.
Prime Day was a two whole days for 2019. It is a huge sales event with discounts across millions of products across the globe on Amazon.
It's exclusively for Amazon Prime members, so if you wanted to take advantage the deals, you needed to become a Prime member. And, as part of a Prime Day promotion until 16 July, it was reduced to £59 for a year in the UK, down from £79. In the US, it's $119 for a year. You can also subscribe monthly for £7.99/$12.99
However, the 30-day free trial was also available for anyone that didn't want to commit.
Amazon Prime is a service that began life as a way to get unlimited next day delivery, but has since become much more. Subscribers get access to Amazon's Netflix rival Prime Video, plus plenty of other benefits. You can see all Prime benefits here.
Best Amazon Prime Day Apple deals
This year, Apple has an official presence on Amazon with its own storefront, where you can find its full range of products, including discounts on the latest models. We've listed all available devices below, many of which had up to 25% off for Prime Day.
- iPhone (iPhone XS, XS Max, XR, X, iPhone 8, 8 Plus, iPhone 7, 7 Plus, 6s, 6s Plus, and iPhone Accessories
- iPad (iPad Pro 11in, iPad Pro 12.9in, iPad Air 10.5in, iPad 9.7in, iPad mini 7.9in)
- Apple Watch (Series 4 GPS, Series 4 GPS + Cellular, Series 3 GPS, Series GPS + Cellular, and Watch Accessories)
- MacBook (13.3in MacBook Air
- iMacs (21.5in, 21.5in Retina 4K, 27in Retina 5K, 27in Retina 5K, Mac Pro, Mac Mini, and iMac Accessories)
- Apple TV (4K, TV HD, TV Accessories)
- Beats headphones (Powerbeats Pro, Beats Studio3 Wireless, Beats Solo 3 Wireless, Beats X, Powerbeats 3 Wireless, Beats Pill+, Beats EP, and Urbeats3)
You'll also find plenty of deals on Apple products and accessories across the web. As the event has grown in popularity, other retailers have begun hosting deals events at the same time.
We bring you all of the best Apple deals on Amazon Prime Day from Amazon and beyond here. Our top picks are shown below.
1. Apple iPhone XS (64GB)
Now: £949 (£50 off)
Get a brilliant £50 off the iPhone XS 64GB at Amazon.
2. Apple iPad mini (WiFi + Cellular, 64GB)
Now: £500 (£19 off)
You can get £19 off the latest iPad mini model with WiFi plus cellular and 64GB storage from Amazon.
3. Apple iPhone XS Max (64GB)
Now: £1,049 (£50 off)
This is a great price on Apple's iPhone XS Max, SIM-free which has carried on from Prime Day 2019. Plus, apply the voucher to get another £10 shaved off.
4. Apple iPad Pro 12.9in (WiFi + Cellular, 64GB)
Now: £1,095 (£23.22 off)
Get a small saving on the 64GB iPad Pro 12.9in with cellular from Amazon.
5. Apple iPhone X (SIM-free)
Now: £799 (£100 off)
The iPhone X from 2017 is no longer sold by Apple, but remains an excellent phone.
6. Apple USB-C Digital AV Multiport Adapter
Now: £64.99 (£10.01 off)
A handy adapter that'll give your MacBook HDMI and USB in addition to the USB-C it already has.
7. Apple Lightning Digital AV Adapter
Now: £40.68 (17% off)
Amazon is offering 17% off this Lightning adapter as part of its Prime Day promotions.
8. Free Beats wireless headphones with Mac or iPad
Now: Free Beats headphones worth up to £300
Get a free pair of Beats wireless headphones worth up to £299.95 when you buy a Mac or iPad for university. You will need to verify your student status through UNiDAYS to get this deal.
9. Apple iPhone 7 (128GB)
Now: £509 (£40 off)
This is a large saving, but read our iPhone 7 review for advice on whether this older (2016) handset is right for you.
10. Apple Watch Series 4 (40mm)
Now: £389 (£10 off)
11. Apple iPad Pro 11in (64GB)
Now: £719 (£50 off)
Amazon has a good deal on the 11in iPad Pro 64GB storage. Other models in this range also have similar discounts, but this is the cheapest.
12. Apple 15in MacBook Pro, 2.3GHz eight-core i9, 16GB RAM, 512GB (2019) [Amazon]
Now: £2,548.98 (£250 off)
Save money on the top-of-the-range 2019 15in MacBook Pro with this Amazon deal. That's an 8-core 2.3GHz i9 9th generation Intel processor! Note that Apple has put the price up by £100 now, so this is actually a deal, although we have seen better discount on this model in the past.
13. Apple 21.5in iMac, 2.3GHz dual-core, 1TB HD (2017) [Amazon]
Now: £919.98 (£129.02 off)
Get the entry-level iMac for less than £1,000 with this Amazon deal (which is about £20 better than it was at the start of May 2019). But remember, this model lacks a Retina display and hasn't been updated since 2017 - and if you look for a discount on a different model from the 2017 iMac range you will be getting a much better deal.
14. Apple 21.5in iMac, 3.0GHz six-core, 4K Retina Display, 1TB Fusion Drive (2019) [Amazon]
Now: £1,280 (£169 off)
You can get money off the newest (2019) 3.0GHz 6-core iMac with this Amazon deal. There's also £150 off the 3.6Ghz Core i3 model.
15. Apple 13in MacBook Pro, Touch Bar, 2.4GHz, quad-core, 256GB, Silver (2019) [Amazon]
Now: £1,674.96 (£124.04 off)
This is 2019's 2.4GHz MacBook Pro, it might only be a small boost to the processor speed, compared to the 2018 model, but this is still money off the newest version (and the deal is better than ever now that Apple's put up prices by £50 in the UK).
16. Apple 27in iMac, 3.7GHz six-core, 5K Retina Display, 2TB Fusion Drive (2019) [Laptops Direct]
From: Laptops Direct
Now: £1,999,97 (£187.10 off)
You can get a new 3.7GHz, 6-core (9th gen) iMac - that's the top of the range iMac model for 2019 - from Laptops Direct with over £180 off right now.
17. Apple iPhone XR with 5GB data
Now: £49.99 upfront, £39.99 per month
This is a superb deal for the iPhone XR from Carphone Warehouse's in-house network. Grab it now.
18. Apple iPhone 8 with 30GB data
Now: £36 per month (plus £20 cashback)
Another week, another change to EE's iPhone 8 deal. The upfront fee has been dropped and the cashback offer has returned, making the monthly fee effectively £35.17.
19. Apple AirPods with Charging Case (2019)
Now: £14 a month for 11 months
By bundling the new AirPods with your EE contract, you make a small saving on the £159 RRP and spread the cost out.
20. Apple iPhone XR with 30GB data
Now: £49.99 upfront, £44 per month
This is our pick of the big-data XR contracts, with a 30GB allowance and low monthly fee. You also get free subscriptions to BT Sport, Apple Music and Amazon Prime.
EE's £9.99 upfront/£49 per month offers 60GB with the same free subscriptions, but on the basis of total cost of ownership, we narrowly prefer the 30GB deal.
While Apple itself doesn’t join in on Amazon Prime Day, there are plenty of retailers that recognise that it’s worth joining in the fun, so you can find deals events from some of your favourites including:
- Carphone Warehouse
- Currys PC World
- John Lewis (currently has Apple products on offer, see details here)
- KRCS - Currently has 6% off Mac computers , £29 off select iPhones, and other Apple products on clearance)
- Mobile Phones Direct
As mentioned, you’ll need to sign up to Amazon Prime (or the free trial) to get access to the deals on Amazon. You should also make sure your payment and shipping information is up to date to make sure you can purchase products before they sell out.
If you come across a deal that has sold out, you can usually join the waitlist to be alerted to any stock that becomes available, usually because someone has decided they don’t want to purchase it after all and removes it from their basket.
You can also use the Watch this Deal button on upcoming deals to be alerted when they become available.
What is Amazon Prime Day?
Prime Day is rapidly becoming as well-known as Black Friday. It’s a deals event hosted by Amazon exclusively for Prime members, with more than a million bargains available across its varied catalogue.
This is the fifth Amazon Prime Day to take place, and the longest yet at 48 hours. 2017's Prime Day was 30 hours, but Amazon added an extra six to that for a whole 36 hours of frantic deal hunting time in 2018.