Now in its fourth iteration, the Apple Watch is going from strength to strength. It's become a core part of Apple's device lineup, and is undoubtedly the king of the smartwatch market. Still, that comes with a price - quite literally, as the Apple Watch is undeniably expensive unless you can find it under a discount.

With Black Friday set for 23 November this year, now is a great time to start looking into which model is right for you so you can snag the perfect deal when the time comes. Here, we share the best Apple Watch deals for the Series 3 as well as the new Series 4.

The Series 4 is the latest Watch model and hit the shelves on 21 September. Its prices range from £399/$399 to nearly £1,500/$1,500 depending on the model you buy.

Before Series 4 came the Series 3, which is still available to buy but now at a new lower price, which starts at £279/$279.

You may still be able to find the Series 1 and Series 2 online and in high street stores, and both are capable smartwatches in their own right but won't offer much future proofing. Remember they only work with an iPhone, however: no Android here, we're afraid.

Which Apple Watch should I get?

We have a dedicated guide with details everything from pricing across all models and sizes, to choosing colours, and the Watch's cellular function. It also points out the key differences between Series 3 and Series 4 and Special Edition versions. See the full guide here.

You can also see our expert review on the Series 4 Watch here, where it received 4.5 stars out of 5. Learn everything about the design and build quality, spec, features, software and more.

We have a dedicated comparison articles too:

Don't forget when Black Friday arrives, you can also score deals on accessories bringing down your net costs. See our round up of the best Apple Watch straps for every Series as well our round up of the best stands and charging docks of 2018.

If this is your first time buying an Apple Watch, see our article on how to use the Apple Watch.

We've scoured the net to find the biggest savings around on the Apple Watch in the UK, so whichever model you're looking to find, you'll be able to pick it up for the lowest price possible.

Where to buy the Apple Watch 4

The Apple Watch 4 is bigger and better than ever, so we expect it to fly off the shelves. (Find out more about what's new in our Apple Watch buying guide).

Before Black Friday, you can still get an Apple Watch for cheap. Vitality Insurance currently has a deal where you can get a Series 4 Watch for £99 upfront, and a Series 3 for £9 upfront. The catch is however, you have to stay active and earn 160 Vitality points every month through tracking your fitness – otherwise a monthly charge of £11.25 to £12.50 will apply. Go to Vitality to see more about this offer.

You can always buy the Apple Watch 4 from retailers, with prices starting at £399/$399:

We're sure more retailers will announce Black Friday deals as the date rolls in. Otherwise, Cyber Monday and Boxing Day deals are sure to follow.

Best Apple Watch deals

What Apple Watch deals are available?

Retailers such as Currys PC World, Argos and John Lewis have offers on Apple Watches all year round.

Amazon also sells the Apple Watch, and has been known to offer some of the best savings. If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.

Sign up for Prime now.

The best Apple Watch Black Friday deals

These are the best deals out there. Currys PC World and Argos have some decent savings on the now-discontinued Series 3 and older with some of the biggest discounts we've seen for any Apple Watch.

1. Apple Watch Series 4 Cellular

From: Vodafone

Now: £0 for 6 months then £5 per month

Get the Apple Watch Series 4 Cellular at no upfront or monthly costs for six months, after which it'll cost £5 per month on Vodafone.

2. Apple Watch Series 4 Cellular

From: EE

Now: £29 per month

Get the Apple Watch Series 4 Cellular for £29 per month and no upfront cost for unlimited data.

3. Apple Watch Series 3 (GPS + Cellular), 38mm - Milanese Loop


Was: £749

Now: £649  (£100 off)

4. iBander Strap for Apple Watch Series 1 to 3

From: Amazon

Was: £29.99

Now: From £6.49  (£23.51 off)

5. Apple Watch Series 4 or Series 3

From: Vitality

Was: £279 to £399

Now: £9 to £99  (up to £300 off)

Get the Series 4 Apple Watch for £99 when you sign up with Vitality Life Insurance and meet your activity goals.

6. Apple Apple Watch Nike Series 3, 42mm (GPS)

From: KRCS

Was: £309

Now: £302.82  (£6 off)