The Apple Watch is the king of the smartwatch market. But that quality comes at a price: the Apple Watch Series 5 is undeniably expensive unless you can find it with a discount.

If you know where to look, fortunately, there are some fantastic deals to be had from retailers such as Amazon, John Lewis and Currys PC World not just during sale seasons, but all-year-round. Apple's own Refurb Store offers incredible savings, and while these are all technically second-hand, Apple's high refurb standard means you'll likely be unable to tell.

In this article, we share the best Apple Watch deals, discounts and offers, covering the Series 4 as well as older models.

The Series 5 hit the shelves in September 2019, with prices range from £399/$399 to over £1,000/$1,000, depending on the model you buy. Before the Series 5 came the Series 4, which has since been discontinued and replaced by the older Series 3.

You may still be able to find the Series 1 and Series 2 online and in high-street stores, and both are capable smartwatches in their own right - but because their components are older they won't offer much future-proofing. Remember they only work with an iPhone, too: no Android here, we're afraid.

Best Apple Watch deals

Which Apple Watch should I get?

Our dedicated Apple Watch buying guide has details of everything from pricing, models and sizes, to colours and whether or not you need the cellular function. It also points out the key differences between Series 3 and Series 5 and Special Edition versions.

We have dedicated comparison articles too:

Don't forget, you can also score deals on accessories to bring down your total expenditure. See our roundup of the best Apple Watch straps for every Series, as well our roundup of the best stands and charging docks.

If this is your first time buying an Apple Watch, see our article on how to use the Apple Watch.

We've scoured the net to find the biggest savings around on the Apple Watch in the UK, so whichever model you're looking to find, you'll be able to pick it up for the lowest price possible.

Where to buy the Apple Watch 5

Apple is currently offering the ability to trade-in an Apple Watch Series 4 and get £120 off any model of Apple Watch Series 5 - a handy option for existing Apple Watch owners that fancy an upgrade. The deal also applies to the Apple Watch Series 3, but you'll only get a maximum of £100 off.

The trade-in system is contact-free and uses a courier to pick your Apple Watch up from your home, and those that are interested can find out more on the Apple trade-in website.

You should also regularly check the following retailers for good offers:

What Apple Watch deals are available?

Retailers such as Currys PC World, Argos and John Lewis have offers on the Apple Watch all year round.

Amazon also sells the Apple Watch, and has been known to offer some of the best savings.

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free Prime trial, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery, as well as access to Prime Instant Video and more.

Sign up for Prime here.

The best Apple Watch deals

These are the best deals out there. Apple's Refurb Store also has some decent savings refurbished models of the Series 5 alongside the now-discontinued Series 4 and older, with some of the biggest discounts we've seen for any Apple Watch.

1. Apple Watch Series 3 (38mm)

From: John Lewis

Was: £199

Now: £179  (£20 off)

John Lewis is offering a £20 discount on the 38mm Space Grey Apple Watch Series 3 right now, making Apple's budget smartwatch even more budget-friendly. Plus, John Lewis provides a two-year warranty, opposed to the one-year warranty you'll get directly from Apple. 

More on the Apple Watch Series 3 deal here

2. Apple Watch Series 5 (44mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £529

Now: £449  (£80 off)

If you're not put off by the refurb nature of the deal, you can grab the latest Apple Watch Series 5 44mm complete with cellular connectivity for less than £450 right now. 

3. Apple Watch Series 5 (40mm, cellular)

From: Vodafone

Now: £27 per month

You can get the cellular version of the brand new Series 5 Apple Watch from Vodafone for £27 per month, with an upfront payment of only £29. This is the smaller 40mm version. There's also a Series 3 variant available for £20 per month with the same upfront cost if that's of more interest. 

4. Apple Watch Series 5 (40mm, cellular)

From: EE

Now: £28 a month, no upfront fee

If you don't want to pay the £29 upfront cost of the Vodafone deal, EE is offering the Apple Watch Series 5 (40mm) with cellular connectivity and unlimited data for £28 a month with nothing required upfront. The catch? You've got to have an existing EE contract. 

5. Apple Watch Series 4 Nike+ (44mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £479

Now: £409  (£70 off)

You can grab yourself a sweet deal on a refurb of the larger 44mm variant of Apple Watch Series 4 right now. It's the Nike+ edition too, with a cool matching sports band and Nike+ watchfaces available too. 

6. Apple Watch Series 4 Stainless Steel (40mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £629

Now: £529  (£100 off)

If you can live without the always-on display of the Series 5, you can grab an Apple-refurbished Series 4 with stainless steel finish, GPS and cellular connectivity for £100 less than it cost when it was on sale. 

For more deals, take a look at our selection of the best Apple deals