The Apple Watch is going from strength to strength. It's become a core part of Apple's device lineup, and is undoubtedly the king of the smartwatch market. Still, that comes at a price: the Apple Watch is undeniably expensive unless you can find it with a discount.

But if you know where to look, there are some fantastic deals to be had from retailers such as Amazon and Currys PC World. In this article we share the best Apple Watch deals, covering the Series 4 as well as older models.

The Series 4 hit the shelves on 21 September. Its prices range from £399/$399 to nearly £1,500/$1,500 depending on the model you buy.

Before Series 4 came the Series 3, which is still available to buy at a new lower price, which starts at £279/$279.

You may still be able to find the Series 1 and Series 2 online and in high street stores, and both are capable smartwatches in their own right - but won't offer much future-proofing. Remember they only work with an iPhone, however: no Android here, we're afraid.

Best Apple Watch deals

Which Apple Watch should I get?

We have a dedicated Apple Watch buying guide with details everything from pricing across all models and sizes, to choosing colours, and the Watch's cellular function. It also points out the key differences between Series 3 and Series 4 and Special Edition versions.

You can also see our expert review of the Series 4 Watch, where it received 4.5 stars out of 5. Learn everything about the design and build quality, spec, features, software and more.

We have dedicated comparison articles too:

Don't forget, you can also score deals on accessories bringing down your net costs. See our roundup of the best Apple Watch straps for every Series, as well our roundup of the best stands and charging docks.

If this is your first time buying an Apple Watch, see our article on how to use the Apple Watch.

We've scoured the net to find the biggest savings around on the Apple Watch in the UK, so whichever model you're looking to find, you'll be able to pick it up for the lowest price possible.

Where to buy the Apple Watch 4

Vitality Insurance currently has a deal where you can get a Series 4 Watch for £99 upfront, and a Series 3 for £9 upfront. The catch is, however, that you have to stay active and earn 160 Vitality points every month through tracking your fitness - otherwise a monthly charge of £11.25 to £12.50 will apply. Go to Vitality to see more about this offer.

You should also regularly check the following retailers for good offers:

What Apple Watch deals are available?

Retailers such as Currys PC World, Argos and John Lewis have offers on Apple Watches all year round.

Amazon also sells the Apple Watch, and has been known to offer some of the best savings.

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free Prime trial, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery, as well as access to Prime Instant Video and more.

Sign up for Prime here.

The best Apple Watch deals

These are the best deals out there. Currys PC World and Argos have some decent savings on the now-discontinued Series 3 and older, with some of the biggest discounts we've seen for any Apple Watch.

1. Apple Watch Series 4 Cellular

From: Vodafone

Now: £24 for 6 months then £29 per month

Get the Apple Watch Series 4 Cellular at no upfront cost and £24 per month for six months, after which it'll go up to £29 per month for the remainder of the two-year contract.

2. Apple Watch Series 4 or Series 3

From: Vitality

Was: £279 to £399

Now: £9 to £99  (up to £300 off)

Get the Series 4 Apple Watch for £99 when you sign up with Vitality Life Insurance and meet your activity goals.

3. Apple Watch Series 3, 38mm (GPS)

From: John Lewis

Was: £279

Now: £249  (£30 off)

Apple has permanently cut the price of the entry-level Series 3 (38mm and without cellular) to £279, so this price from John Lewis saves you £30.

4. Apple Watch Series 4 Cellular

From: EE

Now: £29 per month

Get the Apple Watch Series 4 Cellular for £29 per month and no upfront cost for unlimited data.

5. Apple Watch Series 3 (GPS + Cellular), 38mm - Milanese Loop


Was: £749

Now: £649  (£100 off)

A substantial saving on this upmarket edition - although, as ever with Series 3 offers, bear in mind that there is a newer Series 4 available.

6. Apple Watch Series 3, 42mm (GPS)

From: John Lewis

Was: £309

Now: £279  (£30 off)

Like the 38mm version, this is not quite as good a deal as John Lewis is suggesting because Apple has dropped the price of the entry-level 42mm Series 3 to £309. But it's still a decent price.

7. Apple Watch Nike Series 3, 42mm (GPS)

From: KRCS

Was: £309

Now: £302.82  (£6 off)

KRCS is offering small but handy savings across the board. This discount comes under the category of 'nice to have if you were going to buy it anyway'.

8. Simpeak Stainless Steel Strap for Apple Watch Series 1 to 4

From: Amazon

Now: £9.95

A much cheaper alternative to Apple's own stainless steel strap.

9. iBander Strap for Apple Watch Series 1 to 3

From: Amazon

Was: £29.99

Now: From £5.49  (Up to £24.50 off)

A great price for a steel watch band (Apple's own Milanese Loop strap costs £149) but it doesn't offer Series 4 compatibility.

10. Apple Watch Leather Strap

From: Groupon

Was: £29.99

Now: £10  (67% off)

A chunky saving, but this is for older models only.