The Apple Watch is the king of the smartwatch market. But that quality comes at a price: the Apple Watch is undeniably expensive unless you can find it with a discount.

If you know where to look, fortunately, there are some fantastic deals to be had from retailers such as Amazon and Currys PC World. In this article we share the best Apple Watch deals, discounts and offers, covering the Series 4 as well as older models.

The Series 4 hit the shelves on 21 September 2018. Its prices range from £399/$399 to nearly £1,500/$1,500, depending on the model you buy. Before the Series 4 came the Series 3, which after a price cut now starts at £279/$279.

You may still be able to find the Series 1 and Series 2 online and in high-street stores, and both are capable smartwatches in their own right - but because their components are older they won't offer much future-proofing. Remember they only work with an iPhone, too: no Android here, we're afraid.

Best Apple Watch deals

Which Apple Watch should I get?

We have a dedicated Apple Watch buying guide with details of everything from pricing, models and sizes, to colours and whether or not you need the cellular function. It also points out the key differences between Series 3 and Series 4 and Special Edition versions.

You can also see our Apple Watch Series 4 review, where it received 4.5 stars out of 5. Learn everything about the design and build quality, spec, features, software and more.

We have dedicated comparison articles too:

Don't forget, you can also score deals on accessories to bring down your total expenditure. See our roundup of the best Apple Watch straps for every Series, as well our roundup of the best stands and charging docks.

If this is your first time buying an Apple Watch, see our article on how to use the Apple Watch.

We've scoured the net to find the biggest savings around on the Apple Watch in the UK, so whichever model you're looking to find, you'll be able to pick it up for the lowest price possible.

Where to buy the Apple Watch 4

Vitality Insurance currently has a deal where you can get a Series 4 Watch for £99 upfront, and a Series 3 for £9 upfront. The catch is, however, that you have to stay active and earn 160 Vitality points every month through tracking your fitness - otherwise a monthly charge of £11.25 to £12.50 will apply. Go to Vitality to see more about this offer.

You should also regularly check the following retailers for good offers:

What Apple Watch deals are available?

Retailers such as Currys PC World, Argos and John Lewis have offers on Apple Watches all year round.

Amazon also sells the Apple Watch, and has been known to offer some of the best savings.

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free Prime trial, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery, as well as access to Prime Instant Video and more.

Sign up for Prime here.

The best Apple Watch deals

These are the best deals out there. Currys PC World and Argos have some decent savings on the now-discontinued Series 3 and older, with some of the biggest discounts we've seen for any Apple Watch.

1. Apple Watch Series 3 (38mm)


Was: £279

Now: £229  (£50 off with Buy Now Pay later, use "NWEAP")

Buy the Series 3 from Very on 12 months Buy Now Pay Later, and enter NWEAP in the promo code box at checkout. £50 will be credited to your account by 4th July 2019 or the dispatch date, whichever is later. Offer ends 23 May 2019.

If that sounds too complicated, Amazon has the 38mm Series 3 for £249.

2. Apple Watch Series 3 (42mm, refurbished)

From: Apple Refurbished Store

Was: £309

Now: £259  (£50 off)

This is a great price on the larger version of the Series 3. Refurbished watches are cleaned and tested by Apple, and updated to the latest version of watchOS.

3. Apple Watch Series 4 (40mm)

From: Vitality

Was: £399

Now: £99  (£300 off)

You can get the (smaller) Series 4 for £99 upfront when you sign up with Vitality Life Insurance, and if you hit your activity goals you won't have to pay anything further. (The 24 monthly payments will be anywhere from £0 to £12.50 depending on your performance.)

Vitality is also offering the 44mm model for £129, and the Series 3 for just £9.

4. Apple Watch Series 4 (40mm, cellular)

From: EE

Now: £28 per month

Get the Apple Watch Series 4 with cellular for £28 per month (a small drop in price since March) and no upfront cost. You also get unlimited data.

5. Apple Watch Series 4 (40mm, cellular)

From: Vodafone

Now: £29 per month

You can get the cellular version of the Series 4 from Vodafone for £29 per month, with no upfront payment. The price has gone up since the start of 2019 (it used to be £25 a month) but remains a fair deal.

6. Apple Watch Series 3 (38mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £379

Now: £319  (£60 off)

The entry-level Series 3 (38mm, GPS only) is currently out of stock on Apple's Refurbished Store, so your options are to go for a larger size or include cellular. If the latter feature is appealing, this is a good price for the gold/pink version - the same price is available for silver/fog and Space Grey/Nike band.

7. Apple Watch Series 3 (38mm, cellular, Milanese Loop)


Was: £749

Now: £649  (£100 off)

A substantial saving on this upmarket stainless-steel edition - although, as ever with Series 3 offers, bear in mind that there is a newer Series 4 available.

8. Apple Watch Nike Series 3, 38mm

From: KRCS

Was: £279

Now: £273.42  (£6 off)

KRCS is offering small but handy savings across the board. This discount comes under the category of 'nice to have if you were going to buy it anyway'.

9. Simpeak Stainless Steel Strap for Apple Watch Series 1 to 4 (42/44mm)

From: Amazon

Now: £14.98

A much cheaper alternative to Apple's own stainless steel strap.