Now in its fourth iteration, the Apple Watch is going from strength to strength. It's become a core part of Apple's device lineup, and is undoubtedly the king of the smartwatch market. Still, that comes with a price - quite literally, as the Apple Watch is undeniably expensive unless you can find it under a discount. Here, we share the best Apple Watch deals for the Series 3 as well as the new Series 4.

The Series 4 is the latest Watch model, unveiled on 12 September 2018 and made available to pre-order on 14 September. It hit the shelves on 21 September, so is available to buy online and in stores now. 

Before it came the Series 3, which is still available to buy but now at a new lower price.

You may still be able to find the Series 1 and Series 2 online and in high street stores, and both are capable smartwatches in their own right but won't offer much future proofing. Remember they only work with an iPhone, however: no Android here, we're afraid.

We've scoured the net to find the biggest savings around on the Apple Watch in the UK, so whichever model you're looking to find, you'll be able to pick it up for the lowest price possible.

Where to buy the Apple Watch 4

The Apple Watch 4 is bigger and better than ever, so we expect it to fly off the shelves. (Find out more about what's new in our Apple Watch buying guide).

You can buy the Apple Watch 4 now from the following retailers, with prices starting at £399/$399:

We're sure more retailers will announce that they'll be stocking the Apple Watch Series 4 soon, too.

Best Apple Watch deals

What Apple Watch deals are available?

Retailers such as Currys PC World, Argos and John Lewis have offers on Apple Watches all year round.

Amazon also sells the Apple Watch, and has been known to offer some of the best savings. If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.

Sign up for Prime now.

The best Apple Watch deals in September 2018

These are the best deals out there. Currys PC World and Argos have some decent savings on the now-discontinued Series 3 and older with some of the biggest discounts we've seen for any Apple Watch.

1. Apple Watch Series 4 Cellular

From: Vodafone

Now: £24 for 6 months then £29 per month

Get the Apple Watch Series 4 Cellular at no upfront cost and £24 per month for six months, after which it'll cost £29 per month on Vodafone.

2. Apple Watch Series 4 Cellular

From: EE

Now: £29 per month

Get the Apple Watch Series 4 Cellular for £29 per month and no upfront cost for unlimited data.

3. Apple Watch Series 3 (GPS + Cellular), 38mm - Milanese Loop

From: Very.co.uk

Was: £749

Now: £649  (£100 off)

4. Apple Watch Series 3 Stainless Steel, 38mm (GPS + Cellular)

From: John Lewis

Was: £429

Now: £379  (£50 off)

5. Apple Apple Watch Nike Series 3, 42mm (GPS)

From: KRCS

Was: £309

Now: £302.82  (£6 off)