Here’s how to get your hands on an Apple TV media player for less than Apple’s price. We’ve got the best Apple TV deals so that you din’t have to spend a fortune to watch Apple’s new TV shows and movies.

With Apple’s new TV streaming service now available (as of 1 November 2019) you might be looking to buy an Apple TV so that you can watch the new shows on your TV. If you are, then you probably won’t want to pay full price - with the cheapest Apple TV starting at £149. Luckily for you, we have pulled together the best Apple TV deals so that you can be sure you aren’t paying more than you have too.

There’s also a benefit to buying a new Apple product right now - if you buy an Apple TV you’ll get a whole year of Apple TV+ for free!

How much does an Apple TV cost?

Apple last updated the Apple TV more than two years ago in September 2017 when it introduced the Apple TV 4K. Apple sells that model alongside the older Apple TV HD (aka 4th generation), which was introduced in October 2015 (four years ago).

In the past Apple has sold the Apple TV for as little as £70/$99. But currently the prices are a lot higher than that.

Here are the prices Apple sells its Apple TV for:

  • Apple TV HD, 32GB £149
  • Apple TV 4K, 32GB £179
  • Apple TV 4K, 64GB £199

Apple TV price

Despite both Apple TV media players starting to show their age, Apple’s price seems quite high, at least in comparison with other similar media streamers, such as the Amazon Fire TV, which starts at £39.99 and can also stream Apple’s new shows. Get one from Amazon here.

Alternatively you could get a Roku streaming player and stream Apple TV+ on that. A Roku Express costs £29.99 here.

Best Apple TV deals

So, with the price of the Apple TV being a bit higher than you would expect, how much could you actually save if you shopped around?

We’ve gathered some of the best deals around for each model, you can check them out below.

Apple TV HD, 32GB

The 32GB Apple TV HD is sold by Apple for £149/$149. If any resellers are discounting it you will be able to see below:

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple TV 4K, 32GB

The 32GB version of the Apple TV 4K is sold by Apple for £179/$179. If any resellers are discounting it you will be able to see below:

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple TV 4K, 64GB

The 64GB version of the Apple TV 4K is sold by Apple for £199/$199. If any resellers are discounting it you will be able to see below.

We've aware of one good deal on eBay where the 64GB Apple TV 4K is being sold for £159.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Refurbished and second hand deals

You may also be able to pick up a refurbished Apple TV at a discount from Apple.

There is a refurbished Apple TV HD on Apple's Refurbished Store for £119, here.

Check here periodically to see if more reconditioned Apple TVs go on sale on Apple's Apple's Refurbished Store.

Apple TV 3rd gen

Apple no longer sells this model, which was launched in 2012, was the first to ship with the Apple TV app store, and at one point cost just £79/$99. However, it will run Apple TV+ so if you find one for sale you could use it. You might be able to pick one up from eBay, for example. There’s one here for £59.99.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Not liking any of the deals you are seeing here? We have an article that looks into whether Apple will reduce the price of the Apple TV soon.