After an arguably rocky start, the Apple Watch is now a core part of the company's device lineup, and undoubtedly the king of the smartwatch market. Still, that comes with a price - quite literally, as the Apple Watch is undeniably expensive unless you can find it under a discount.

The Series 3 is the latest Watch model, which we reviewed here. But it is expensive, from £329. (Plus, if you want to use its 4G capabilities, you'll need to take out a contract with EE.) The Series 1 and Series 2 are discounted in many online and high street stores, and are capable smartwatches in their own right. Remember they only work with an iPhone, however: no Android here, we're afraid.

We've scoured the net to find the biggest savings around on the Apple Watch in the UK, so whichever model you're looking to find, you'll be able to pick it up for the lowest price possible.

Best Apple Watch deals

What Apple Watch deals are available?

Retailers such as Currys PC World, Argos and John Lewis have offers on Apple Watches all year round. We're seeing some discounts on the Series 3, but the big savings are tending to focus on the older Series 1 and Series 2 models while stocks last - especially the latter, which Apple itself no longer sells.

Amazon also sells the Apple Watch, and has been known to offer some of the best savings. If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.

Sign up for Prime now.

The best Apple Watch deals in January 2018

These are the best deals out there. Currys PC World and Argos have some decent savings on the now-discontinued Series 2 with some of the biggest discounts we've seen for any Apple Watch.

1. Apple Watch Series 1 42mm

From: Amazon

Was: £299

Now: £279  (£20.99 off)

The Series 1 Apple Watch is a powerful companion for the iPhone at a more affordable price than the rest of the range.

2. Apple Watch Series 2 - 42 mm with Silver Link Bracelet

From: Tesco

Was: £1099.99

Now: £999.99  (£100 off)

3. Apple Watch Series 2 38mm with Woven Nylon Band

From: Amazon

Was: £369.99

Now: £349  (£20.99 off)

4. Apple Watch Series 3 Nike+ GPS 38mm

From: Argos

Was: £329

Now: £299  (£30 off)

Argos is selling this Nike branded Apple Watch £30 less than Apple. 

5. Apple Watch Series 2 38mm Space Black Stainless Steel

From: John Lewis

Was: £479

Now: £399  (£20 off)

Save £20 on this Apple Watch Series 2 which is now on clearance at John Lewis. Includes a 2 year guarantee.

6. Apple Watch Series 2 - 42mm Space Grey

From: eGlobal Central

Was: £300.99

Now: £260.99  (£40 off)

Get an incredible £40 knocked off the usual price with this deal from eGlobal Central.