It’s hard to believe that it’s that time of year again. We’re racing towards the holiday season, which means Black Friday is not far away. Here, we bring you our top tips on how to get the best Black Friday deals on Apple products this year, including sales and discounts on iPhone, Mac, iPad, Apple Watch and more.

Black Friday 2017 is on 24 November, and we’re expecting deals to be bigger and better than ever. We’re always on the lookout for deals, offers and discounts on gifts for our friends and family, and maybe the odd treat for ourselves. There are great offers to be had all year round, but the absolute best time to find such deals is Black Friday, followed by Cyber Monday which is on 27 November this year.

On Black Friday and Cyber Monday, retailers offer huge discounts to shoppers ahead of the holiday season. It all began in the US, falling on the day after Thanksgiving, but over the past three or four years it has really taken off around the world, including here in the UK.

It’s called Black Friday because it’s the day when stores traditionally go from the red (debit) to the black (credit).

A new trend that has appeared in recent years is Cyber Monday. It came about because it tended to be the busiest day of the year for online shopping. It always falls on the Monday after Black Friday.

Top Apple Deals available right now

What to expect from Black Friday Apple deals

As November approaches, here is where we will bring you the very best deals on gifts and gadgets from across the web to make sure you don’t miss out. Many of the deals offered will run for a limited time or offer limited stock, so you’ll want to keep on top of things in order to get everything you want.

We’d strongly recommend making a list of what you’re looking for in the Black Friday sales. Try not to buy things on a whim because they sound like a good deal, because you could soon find you have lots of things you didn’t need and have actually spent far more money than you would have otherwise (we discovered this the hard way).

Also make a note of how much those things cost now. It has been highlighted in the past that Black Friday deals aren’t always as good as they seem. Some retailers have been known to put prices up in the weeks leading up to Black Friday to make the deals sound better on the day, so now is the perfect time to start doing research.

If you’ve found that you’re missing out on Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we’d recommend signing up for Amazon’s 30 day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you’ll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.

Set yourself a reminder now to sign up for Prime on 22 or 23 November ready for the Black Friday action.

If you're looking for deals on more than just Apple products, you can check out our sister title Tech Advisor's complete guide to Black Friday deals.

Where to find Black Friday Apple deals

Apple itself has been known to offer deals on Black Friday, but not every year and they’re not always the same in every region. We expect it will offer a one-day only bundle deal for a free gift card when you buy a Mac, iPad, iPhone or Apple Watch. The amount on your gift card will depend on the product you buy (a pricey Mac will result in a more valuable gift card, for example), and the gift card can be spend on products from the Apple Store.

Unlike Apple, other retailers are likely to offer discounts on Apple products and Apple accessories.

Last year we saw some great deals from third-party reseller KRCS on Macs and other Apple products, so we expect to see bargains there again this year. Discounted Macs included built-to-order configurations, too.

We also expect to see Apple deals from the following retailers:

We'll be bringing you our pick of the best deals right here in the run up to Black Friday and beyond, but we are also continuously scouring the web for the best prices all year long. You can check out the best Apple deals right now here and the best tech deals right now here.

1. Apple iPhone 7 SIM-free

From: Amazon

Was: £549

Now: £539  (£10 off)

Get the iPhone 7 with 32GB storage for £10 less than Apple's price from Amazon.

2. Fitbit Flex 2

From: Amazon

Was: £79.99

Now: £54  (£25.99 off)

We love Fitbit's minimalist activity tracker, and right now it's got £26 off - read our Flex 2 review.

3. Apple Refurbished 12in MacBook 1.2GHz Dual-core Intel Core m5- Space Grey

From: Apple

Was: £1,449

Now: £1,229  (£220 off)

4. Apple iMac

From: KRCS

Now: Up to £476 off

Apple Premium Reseller KRCS is offering up to £476 off the iMac, including built-to-order configurations. Read our iMac reviews here.

5. Apple Watch

From: KRCS

Now: Up to £20 off

Apple Premium Reseller KRCS is offering up to £20 off the Apple Watch.

6. Apple Refurbished 21.5in iMac 3.1GHz Quad-core Intel Core i5 with Retina 4K display

From: Apple

Was: £1,249

Now: £979  (£270 off)

7. iPhone 8 Deals

From: Apple

Now: Great contract prices available

See the best contract prices for the iPhone 8 and iPhone 8 Plus in one place.

8. Apple Refurbished Mac Store

From: Apple

Now: Up to £590 off

Get a Mac from Apple at much lower prices in the Refurbished Store. Find out more about Refurbished Macs here.

9. Apple Refurbished iPad Store

From: Apple

Now: Up to £180 off

Refurbished iPads at hugely discounted prices. Wondering whether refurbished iPads are worth buying? See our complete guide

10. BullGuard Internet Security 2018

From: BullGuard

Was: £49.95

Now: Free  Tech Advisor giveaway

We are giving away 1,000 copies of BullGuard Internet Security for free - when they're gone, they're gone so grab one quick

11. Apple iPhone SE 32GB

From: Argos

Was: £349

Now: £299  (£50 off)