Black Friday is the busiest shopping day of the year, with sales and deals across thousands of retailers globally. Apple products and accompanying accessories are often among those deals. But when is Black Friday 2019? And where can you expect to find the best deals? Find out here.

When is Black Friday 2019?

Black Friday always falls on the day after Thanksgiving, which means that this year's Black Friday is 29 November. It's followed by a weekend of deals and then Cyber Monday on 2 December. Here's everything you need to know about Cyber Monday.

However, many retailers kick off their Black Friday sales event before the day itself. Amazon, which is one of the biggest players on Black Friday, started its Black Friday deals on 16 November last year, while many others including Currys PC World and Carphone Warehouse started theirs earlier in November. Many even continued their deals into December.

What is Black Friday?

On Black Friday, retailers offer huge discounts to shoppers ahead of the holiday season. It all began in the US, falling on the day after Thanksgiving, but over the past three or four years it has really taken off around the world, including here in the UK.

A more recent trend is Cyber Monday. It came about because it tended to be the busiest day of the year for online shopping. It always falls on the Monday after Black Friday.

Will Apple join in with Black Friday 2019?

If history repeats itself, Apple won't offer discounts on its products over Black Friday. However, we do expect the company to host a Black Friday shopping event.

For 2018, the event was four days long to cover Cyber Monday too. On offer was a free Apple Store Gift Card worth up to £160/US$200 when you purchased a qualifying product from the Apple Store.

With iPhones, Apple TV, HomePod, Apple Watch and Beats you could get a £40/$50 voucher, with iPads up to £80/$100, Macs up to £160/$200.

The catch was that Apple did not include purchases of its new MacBook Air, the latest iPhone and iPad models or the Apple Watch Series 4 in this promotion.

You'll be pleased to hear that you'll find Apple products available with big discounts from third-party retailers in the UK and US on Black Friday, so Apple's free gift cards won't be the only option.

How to find the best deals

Our team of Apple experts is always scouring the web for the top deals, offers and discounts on Apple products and accessories on sale, whether it's Black Friday or not.

We use our knowledge of Apple, its products and the retailers that sell them to highlight only the best money-off offers and weed out the deals that aren't as good as they appear to be.

In the UK, Apple Premium Reseller KRCS tends to offer the best deals if you're looking for new Macs, while Currys PC World, John Lewis and Laptops Direct also often have deals on older models plus iPads and accessories. For iPhone deals try and Carphone Warehouse for the cheapest contract.

There will be thousands of retailers across the globe taking part in Black Friday, though, including:

We're focusing on UK deals here, but if you're based in the US you can take a look at the best deals for you on our sister site

We have picked out the current best 10 Apple deals we've found across all retailers in the UK below.

1. Apple iPhone XS with 60GB data

From: O2

Now: £79.99 upfront, £49 per month

O2 currently offers the best deal on the fabulous iPhone XS, with masses of data and a (comparatively) low monthly tariff. If you miss out (or don't fancy the upfront fee), Vodafone has slashed £70 off its own XS deal, but you'll still pay more each month and get less data.

2. Apple iPhone XR with 45GB data

From: O2

Now: £29.99 upfront, £46 per month

O2 has rolled out a bunch of new deals for April, and this big-data contract on the XR is another winner. The nearest rival is EE's £9.99 upfront/£48 per month, which also includes six months of Apple Music - but that comes with 'just' 30GB of data.

3. Apple 21.5in iMac, 3.6GHz quad-core, 4K Retina Display, 1TB Hard Drive (2019)

From: Laptops Direct

Was: £1,249

Now: £1,199.99  (£49.01 off)

If it's a discount on the price of the 2019 3.6GHz quad-core iMac you want, then check out Laptops Direct. It's not a big discount, but it's still a saving.

4. Apple iPhone XR with 5GB data

From: iD

Now: £49.99 upfront, £39.99 per month

This is a superb deal for the iPhone XR from Carphone Warehouse's in-house network. Grab it now.

5. Otterbox iPhone Cases

From: Otterbox

Now: 20% off accessories  (with case purchase)

We've featured Otterbox in many of our best iPhone cases round ups. Right now, when you buy a phone case from its site, you can also get 20% off accessories like screen protectors and cables.

6. Apple iPad Pro 10.5in (2017, refurbished)

From: Apple Refurbished Store

Was: £649

Now: £559  (£90 off)

This is a great price on the 10.5in iPad Pro, with 64GB of storage and cellular capabilities. You will struggle to tell that this isn't 100% new, as Apple's Refurbished products get new batteries and a new outer shell, as well as new manuals and accessories.

7. Apple Watch Series 4 (40mm, cellular)

From: Vodafone

Now: £29 per month

You can get the cellular version of the Series 4 from Vodafone for £29 per month, with no upfront payment. The price has gone up since the start of 2019 (it used to be £25 a month) but remains a fair deal.

8. Apple Mac mini, 3.0GHz 6-core, 256GB (2018)

From: Laptops Direct

Was: £1,099

Now: £999.97  (£99.03 off)

Laptops Direct is offering the newest 2018 Mac mini (with a 256GB SSD and i5 processor - so not the entry-level model) for  under £1,000 - a nice deal.

9. Apple iPhone X (SIM-free)

From: Amazon

Was: £999

Now: £749  (£250 off)

The iPhone X from 2017 is no longer sold by Apple, but remains an excellent phone, and this is a good price. If stock runs out, Very sells the X for £799.

10. Apple 21.5in iMac, 3.0GHz quad-core, 4K Retina Display, 1TB HD (2017)

From: Laptops Direct

Was: £1,249

Now: £1,143.97  (£105.03 off 2017 price)

One step up from the non-Retina iMac is the base model of the 21.5in iMac with 4K Retina display. This is the 2017 model, so a newer version is now available from Apple, but this one is available with a discount on the original price from Laptops Direct.

11. Apple Student Discount

From: Apple (via Student Beans)

Now: Up to 10% off Mac

This student discount offer also gets you up to 5% off the iPad and up to 20% off Apple Care.

12. Apple AirPods (2016)

From: eBay

Was: £159

Now: £120  (£39 off)

This offer on an unused model of the old 2016 AirPods comes from a seller with good feedback. eBay tends to have the best AirPods deals, but look for a highly rated seller, check if it's new or pre-owned and bear in mind eBay's money back guarantee.

13. Apple 13in MacBook Pro, 2.3GHz quad-core, 256GB, Touch Bar (2018)

From: Amazon

Was: £1,749

Now: £1,559.98  (£189.02 off)

This is the 2018 Touch Bar version of the 13in MacBook Pro which boasts four cores, making it considerably faster and more powerful than previous 13in versions. This version is currently £1,749 at Apple.

14. Apple 21.5in iMac, 3.4GHz quad-core, 4K Retina Display, 1TB Fusion Drive (2017) [Amazon]

From: Amazon

Was: £1,449

Now: £1,099  (£350 off 2017 price)

You can save on the original price of this 2017 21.5in iMac at Amazon. This model has a 4K display and a 1TB Fusion Drive which combines an SSD with a hard drive for the best of both worlds. Note that Apple updated the iMac range in March 2019 and this model has been replaced with a new iMac with better specs so the previous on-sale price is a little misleading, still, it's a much better price than the current entry-level iMac that Apple is still selling for £1,049 despite the fact that it's from 2017 too.

15. Bitdefender Antivirus For Mac

From: Bitdefender

Was: £39.99

Now: £25.99  (35% off)

One of our top antivirus picks for Mac is Bitdefender, which has 35% off right now for up to three devices.

16. Apple iMac Pro, 3.2GHz, 8-core Xeon, 32GB RAM, 1TB SSD, 5K Retina display (late 2016)

From: KRCS

Was: £4,899.00

Now: £4,605.06  (£293.94 off)

The iMac Pro is still the most powerful iMac ever (at least until Apple updates the Mac Pro) and KRCS is offering almost £300 off. You can also spread the cost with 10 months interest-free credit on Mac's over £1,000. Check out our iMac Pro review.

17. Greenwich Leather Cases Sale

From: Greenwich

Now: From £35  (Up to £40 off)

English brand Greenwich handcrafts premium leather phone cases and accessories, and right now you can pick one up with up to £40 off.

18. Apple Refurbished iPhone

From: Apple

Now: Up to £150 off

Certified refurbished devices are thoroughly tested and guaranteed to work like new – and now you can get certified refurbished iPhone X, 8/8 Plus and 7/7 Plus straight from Apple. Also check out our guide to buying refurbished iPhones.

19. Apple iPhone XS SIM-free - 256GB

From: Carphone Warehouse

Was: £1149

Now: £999  (£150 off)

Right now you can get the 256GB model of the iPhone XS at the price of the 64GB model.

20. Apple Mac mini, 3.0GHz 6-core, 128GB (2018) [KRCS]

From: KRCS

Was: £1,099.00

Now: £1,033.06  (£66 off)

Apple Premium Reseller KRCS is offering discounts on all 2018 Mac mini models. This one isn't the base model, but it's one of the best all-rounders available with a 6-core processor and a storage bump (see our Mac mini review for more info). You can also spread the cost with 10 months interest free credit on Macs over £1,000.


If you’ve found that you’re missing out on Amazon’s Lightning deals, which run for just a few hours and offer limited stock, we’d recommend signing up for Amazon’s 30 day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you’ll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.

Sign up for Prime now

If you're looking for a particular Apple product, visit our individual articles:

We've also got the best deals for designers and artists here.