Cyber Monday, the pre-Christmas shopping frenzy, may have originated from the US, but it's becoming increasingly popular in the UK. After all, who doesn't want to indulge in incredible discounts online on top range brands and products?

As the day draws near, it's a great time to suss out current prices, shortlist what you're looking for, and ultimately, get prepped for the best Apple deals. 

We outline how to make the most of the current Apple deals, but also share everything we know so far about Cyber Monday 2019.

When is Cyber Monday 2019?

Cyber Monday will take place on 2 December. It falls on the Monday after US Thanksgiving, and of course, Black Friday.

In recent years however, deals have started rolling in as early as November, and have continued throughout the week after Cyber Monday (often referred to as Cyber Week). As a result, trends now indicate that sales no longer just peak on Cyber Monday but are more spread out through the season.

So while it's worth marking 2 December in your diary now, we'd recommend keeping your eyes peeled for deals on the products you're most interested in as soon as November arrives.

Don't forget, there's also Singles Day in November, a sales day much like Cyber Monday that originates from China, though it's slowly gaining momentum worldwide. 

What is Cyber Monday?

On Cyber Monday, retailers across the globe offer huge discounts to shoppers both online and in stores. Cyber Monday is so called because it tended to be the busiest day of the year for online shopping.

It's unusual to find a retailer or brand that doesn't take part in Cyber Monday, and as the event gets more popular the deals become even more aggressive. Expect to see plenty of incredible bargains.

Will Apple join in with Cyber Monday 2019?

In 2018, Apple surprised us by extending its Black Friday event to cover the Black Friday weekend and Cyber Monday, making it a four day deals bonanza.

Apple doesn't actually offer discounts on its products, but it does give out free gift cards when you purchase qualifying products from the Apple Store.

Last year, the company offered a £40/$50 Apple Store Gift Card when customers purchased qualifying iPhones, Apple TVs, HomePods, Apple Watches and Beats. With iPads it was an £80/$100 Gift Card and for Macs it was up to £160/$200.

A huge downside was that Apple did not include purchases of the then brand-new MacBook Air, or its latest iPhone, iPad and Apple Watch models. We'll be keeping a close eye on whether Apple offers any deals on its newest iPhone 11 range or Watch Series 5, or if we see any discounts at the Apple Refurbished Store.

Thankfully, Apple isn't the only place you'll find deals on its products. Third-party retailers across the US, UK and beyond will offer deals on iPhones, iPads, Macs and more on Cyber Monday and we'll be sharing the best bargains right here.

How to get best Cyber Monday deals

Spotting a good Cyber Monday deal takes a bit of work – in the least, it's a good idea to know the usual RRPs on the Apple device you're interested in.

Of course, the RRPs depend on the configuration of the device too. Apple conveniently charts configurations and starting prices on its products:

  • MacBook and iMacs - see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
  • iPads - compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
  • iPhones - use the drop down on Apple's site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
  • Apple Watch - see prices across all Series, both GPS and Cellular models.
  • Apple TV - compare capacity and price across Apple TV against Apple TV 4K

Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips:

Where to find Cyber Monday Apple deals

Beyond Apple, you can expect to find great Cyber Monday deals from authorized Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.

Of course, Amazon is the ultimate Cyber Monday juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.

Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members, which can come particularly handy in the madness of Cyber Monday.

Amazon has a dedicated Cyber Monday deals page – which at the moment is simply its Deals of the Day page. Keep tabs on it as Cyber Monday draws near.

It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:

If you're in the US, see these major retailers:

How to prepare for Cyber Monday deals

Remember, don’t jump into a deal before understanding whether the device will be right for you. If you know you’re looking for a new Apple device, but not sure where to start check out our range of buying guides for Apple:

We also have more specific buying guides for those interested in Macs:

Cyber Monday deals for students

Cyber Monday is also a good opportunity for students in need of a discount. Macworld UK has a dedicated Student Deals page where you can save up to 10% on Apple products already. This includes up to 10% off Mac, 5% off the iPad, 50% off AppleCare and up to 8% off accessories.

To get the student discount, you will first need to create an account and verify your student status. Sign up for Macworld student deals here.

Best Apple deals

Here are the best Apple deals you can take advantage of right now while we wait for Cyber Monday to arrive.

1. Apple iPhone XS (SIM-free)

From: Amazon

Was: £999

Now: £929  (£70 off)

This is the lowest price we're seeing on the XS, which remains an excellent phone despite having been effectively replaced by the iPhone 11 Pro. (For that reason further price cuts may follow - you have been warned!)

Note that John Lewis has the phone for £20 more, but offers a two-year guarantee and trade-ins for your old iPhone. You could save up to £330 that way.

2. Western Digital My Passport for Mac 4TB

From: Amazon

Was: £91.99

Now: £64.92  (29% off)

Looking for a lot of storage that won't cost an arm and a leg? You can currently get 4TB for less than £65 thanks to this Western Digital deal.

3. Apple Watch Series 4 (44mm, cellular, refurbished)

From: Apple Refurbished Store

Was: £479

Now: £409  (£70 off)

If you want to pick up the recently discontinued Apple Watch Series 4, you'll get £70 off the cellular 44mm variant via Apple's own Refurbished Store. 

4. Apple 27in iMac, 3.7GHz six-core, 5K Retina Display, 2TB Fusion Drive (2019)

From: Amazon

Was: £2,249

Now: £2,049  (£200 off)

This is a great discount on the top of the range 2019 27in iMac with 9th gen Intel processors. Although the discount was £270 earlier in October...

5. Apple iPhone 11 Pro (64GB) with 120GB data

From: O2

Now: £128 upfront, £59 per month

Pick up the new iPhone 11 Pro on contract with O2 (click the O2 logo under 'Buy Now') with a huge amount of data. If you can manage with less, click the Three logo instead: it's offering the Pro with 4GB for £62 per month but no upfront cost.

6. Apple iPhone 11

From: Three Mobile

Now: £49 upfront, £48 per month  (With free Beats Solo 3 headphones or Airpods)

Pick up the latest iPhone from Three and get a free pair of Beats Solo 3 headphones or Airpods.

7. WD My Book 8TB Hard Drive

From: Amazon

Was: £239

Now: £157.49  (£81 off)

This external 8TB hard drive is compatible with iOS and Windows.

8. Apple 13in MacBook Air, 1.6GHz dual-core, 128GB (2019) [John Lewis]

From: John Lewis

Was: £1,099

Now: £1,049  (£50 off)

John Lewis is offering money off the 2019 MacBook Air with this deal. You can get money off the Gold or Silver model, the Space Grey edition is more expensive.

9. Best iPhone 11 deals

From: Macworld UK

Now: Contract & SIM-free

Don't pay any more than you need to for Apple's new iPhone 11, 11 Pro and 11 Pro Max handsets.

10. Apple 27in iMac, 3.7GHz six-core, 5K Retina Display, 2TB Fusion Drive (2019)

From: Currys PC World

Was: £2,249

Now: £2,049  (£200 off)

Save money on the 2019 iMac with this deal from Currys PC World. It's better than the firm's advertised discount because this is the top-of-the-range £2,249 model.

If stock runs low, an identical deal is offered by Amazon.

11. Apple 27in iMac, 3.4GHz quad-core, 5K Retina Display, 1TB Fusion drive (2017)

From: Amazon

Was: £1,749.00

Now: £1,429.97  (£316.03 off, 2017 model)

Amazon is offering money off 2017's entry-level 27in iMac. This model has a 3.4GHz 6-core processor and the Radeon Pro 570 graphics.

12. Apple iPhone XS with unlimited data

From: Vodafone

Now: £64 per month

One for those who you need a lot of data - click the Vodafone logo to see the deal. Bit of a shame that the company has stopped offering cashback with this, but it's still a solid option; note also that the iPhone XS is no longer sold by Apple, having been effectively replaced by the iPhone 11 Pro.

13. Apple iPad Pro 11in (64GB)

From: Amazon

Was: £769

Now: £730  (£39 off)

Amazon has a good deal on the 11in iPad Pro 64GB storage. Other models in this range also have similar discounts, but this is the cheapest.

14. Apple iPhone XS Max with 5GB data

From: Vodafone

Now: £99.99 upfront, £60 per month

If you can manage with 5GB of data (we've got a few tips on saving data), Vodafone's XS Max deal is the best out there.

15. Apple iPhone XS Max (SIM-free)

From: Amazon

Was: £1,099

Now: £999  (£100 off)

This is a great price on Apple's iPhone XS Max, SIM-free, which carried over from Prime Day 2019. Apply EE's promotional voucher to get another £10 shaved off.

16. Free Beats wireless headphones with Mac or iPad

From: Apple

Now: Free Beats headphones worth up to £300

Get a free pair of Beats wireless headphones worth up to £299.95 when you buy a Mac or iPad for university. You will need to verify your student status through UNiDAYS to get this deal. Offer expires 17 October. 

17. Apple iPhone 7 (SIM-free, 128GB)

From: Amazon

Was: £549

Now: £429  (£120 off)

This is a decent saving, but read our iPhone 7 review for advice on whether this older (2016) handset is right for you.

We recommend that you go for the 128GB model linked above, but if you think you can manage with 32GB that's available for £379.

18. Apple 21.5in iMac, 2.3GHz dual-core, 1TB HD (2017) [Amazon]

From: Amazon

Was: £1,049

Now: £951  (£98 off)

Get the entry-level iMac for less than £1,000 with this Amazon deal (which is about £20 better than it was at the start of May 2019). But remember, this model lacks a Retina display and hasn't been updated since 2017 - and if you look for a discount on a different model from the 2017 iMac range you will be getting a much better deal.

19. Apple 21.5in iMac, 3.0GHz six-core, 4K Retina Display, 1TB Fusion Drive (2019)

From: Amazon

Was: £1,449

Now: £1,349  (£100 off)

You can get money off the newest (2019) 3.0GHz 6-core iMac with this Amazon deal. There's also money off the 3.6Ghz Core i3 model.

20. Apple iPhone 8 with 20GB data

From: EE

Now: £31 per month

EE's iPhone 8 deal changes yet again. This is the cheapest we've seen it in months, but bear in mind that the data allocation has dropped too (it was 30GB back in August) and that new iPhones have been launched. The XR has had a price cut and may now be a better choice.