On 8 October, Apple sent out invitations to a 16 October press event, where the company is expected to unveil updates to its iPad line-up (an iPad 6/iPad Air 2, an iPad mini 3 and a new iPad Pro are all rumoured). New Macs, including a Retina iMac, are also rumoured, as well as the release of OS X Yosemite.
Unsurprisingly, the design of the new invitation is cryptic, something Apple is famous for doing to tease its fans ahead of its events. Here, we examine the latest invite in an attempt to find hints and clues hidden within it. Of course, we won't know for sure what Apple is going to unveil until the event on Thursday, but we can't resist dissecting the invite in order to satisfy our craving for more information while we wait. Read next: A look back at Apple's most cryptic event invites
What we do know, however, is that the event will take place at Apple's Cupertino headquarters at its Town Hall auditorium. The event will begin at 10am Pacific, which will be 6pm in the UK, and Apple is planning on live streaming it, hopefully more successfully than it did for the iPhone 6 event in September.
Hints & clues in Apple's iPad 6 event invite
First things first, what does that tagline mean? “It's been way too long,” could be sarcastic, as it's only been a month since Apple unveiled the iPhone 6, iPhone 6 Plus and Apple Watch during a similar special event.
More likely, though (or perhaps it's our wishful thinking), Apple could be planning to update a product or two that has been neglected in recent years. The Apple TV and Mac mini spring to mind, both of which haven't been updated since early 2013. Apple fans have been hoping for an update to both of these products for a long time now, so we're keeping our fingers crossed.
Plus, Apple's use of the word "way" is intriguing. It could play on the tagline used for the Mac mini on Apple's website, which reads: Way more power. Way same size." (Terrible tagline though, don't you think?)
The iPod hasn't seen an update for a long time, either, but iPod sales have seen a rapid decline so we're beginning to think that Apple might actually decide to discontinue iPods completely at some point in the not too distant future. The iPod classic was quietly discontinued during the iPhone 6 event last month.
There's also Apple's Thunderbolt Display, which hasn't had an update in more than three years. We've not heard any rumours to suggest that an update is coming though, and we had actually expected one at the end of last year when the new Mac Pro was launched, so we're not holding out much hope.
As for the image, well it's pretty straight forward. It's the top of the Apple logo with a rainbow gradient. As pointed out by 9To5Mac's Mark Gurman, though, that graphic is actually the same as the one used for the 30th anniversary of the Mac earlier this year, though the gradient has been shifted slightly so that the invite wasn't all green. This could confirm that new Macs will be announced during the event.
So, the Apple logo from the invite is the same as the Mac 30th anniversary logo. So, new Macs indeed. pic.twitter.com/cn3aEcCCS5— Mark Gurman (@markgurman) October 8, 2014
We'll update this article if any further clues are uncovered.