Apple launched two Watch devices at its Time Flies special event on Tuesday 15 September: the budget-friendly Watch SE, and the top-end Watch Series 6. Both are available to buy right now directly from Apple as of Friday 18 September.

Here's everything you need to know about pricing, retailers and deals on Apple's newest smart timepiece.

How much does the Apple Watch Series 6 cost?

The Watch 6 starts at £379/US$399/AUD$599 for models with GPS:

  • 40mm - £379/US$399/AUD$599
  • 44mm - £409/US$429/AUD$649

For GPS + Cellular connectivity, prices start at £479/US$499/AUD$749:

  • 40mm - £479/US$499/AUD$749
  • 44mm - £509/US$529/AUD$799

Watch 6 Nike editions are also available for £379/US$399/AUD$599. 

Also see the more affordable Watch SE's pricing and availability in the UK and US.

Where to buy the Apple Watch Series 6

The best place to pre-order the Watch Series 6 is directly from Apple. Delivery is free and should arrive by 16 - 23 October if ordered on release day.

Other retailers that will sell the Series 6 from 18 September include the following. Stock is already limited though, so you'll have to be quick:

Network carriers offering the Watch 6 include O2 and EE. Vodafone has confirmed it will offer the Watch 6 with cellular on rates starting at £27 per month and £19 upfront (on the Watch Series 6 with GPS, 40mm).

US customers can pick up the Watch 6 from Best Buy which is currently offering 6 months of Apple Fitness for free with every purchase as an exclusive offer.

Wal-mart should also sell the Watch 6 though it currently doesn't seem to be in stock.

US network carriers that will support the Watch 6 include:

  • Verizon (from $20.32 per month) - currently offering $100 off with trade-in
  • AT&T (from $17.67 per month) - offering free express shipping and free returns if ordered on release date (18 September)
  • T-Mobile (from $20.84 per month) - offering $200 off when you buy a second Watch of equal or lesser value

What's new in the Apple Watch 6?

For starters, the new Apple Watch will include a blood oxygen sensor in a bid to help battle Covid-19. The feature should also help manage asthma and heart complications. The oxygen sensor uses LED lights to measure the colour of your blood to understand whether your O2 levels are healthy.

The Watch 6 will also feature new watch faces, and under the hood the smartwatch gets a new 6th generation Apple S6 chip which should be 20% faster than the Watch Series 5. If you want to read more read our Apple Watch 5 vs Apple Watch 6 comparison. 

For more on the Watch Series 6 see our dedicated article. We're also keeping up with the best Apple Watch deals right here.