Polling organisation YouGov has been busy stereotyping everyone from designers and Microsoft customers to people who like lemons. But what does it make of Apple fans? Turns out we don't do too badly - except for our taste in TV.
The YouGov Profiler is a site that can provide demographic and lifestyle information about the average fan of... almost anything. Obviously Macworld immediately checked out what the site had to say about Apple fans. YouGov based its profile of Apple customers on a sample size of 10,806 respondents (who said they like Apple, obviously).
The profilers says that we Apple fans are predominantly female, between 25 and 39, ABC1 and liberal, with more than £1,000 spare income a month. And we live in London.
We tend to work in media and publishing, or advertising and public relations.
Favourite dishes include grilled halloumi, nachos and Thai red vegetable curry. Exercise is our top hobby - more specifically we like skiing and tennis - although photography and playing musical instruments figure highly in our interests too. We also like going to restaurants.
We're clever, funny and confident (and a lot more nice adjectives including talented, geeky, creative, and well educated). But apparently we are also control freaks, insecure, self-absorbed and neurotic.
We shop in Waitrose and John Lewis, read the Guardian, drive a BMW and own a fish.
Here's where it gets a little strange: our favourite films apparently include Frozen, Love Actually and Gravity. Favourite TV shows include Friends and Modern Family. And our favourite artists include Beyonce and Green Day… Hang on a minute, we're sure they're getting us confused with someone else now…
Favorite celebrities include Gary Barlow and Simon Cowell. Someone's definitely having a laugh…
We're also likely to follow Adele and Zooey Deschanel on Twitter, apparently.
If you're a customer of Apple, does this accurately describe you? Let us know in the comments below.
Have a bit of fun with the YouGov profiler here.
In their defence, YouGov does state that is doesn't show the *typical* fan or customer. It shows what is *particularly true* about a group, having compared the group to their natural 'comparison set' (for example, fans of Downton Abbey compared to anyone who has rated any TV shows) and see which of the thousands of datapoints most overscore in our target group.