You might be looking to buy an Apple TV so that you can watch Apple's new TV+ shows on your TV, or perhaps you are looking for a way to stream content from your iPhone or iPad to your TV screen. Whatever your reason to buy an Apple TV, you probably won't want to pay full price - with the cheapest Apple TV starting at £139.

Luckily for you, we have pulled together the best Apple TV deals so that you can be sure you aren't paying more than you have too.

And now is a good time time to buy because there are some great deals to be had at Amazon thanks to it:

  • Amazon is selling the 4th generation Apple TV, normally £139 for £119, that's £20 off. Get the deal here.
  • Amazon also has £23 off the 5th-gen Apple TV 4K 32GB, usually £169, now £146. Get the deal here.
  • You can also get £20 off the 5th-gen Apple TV 4K 64GB, usually £189, now £169. Get the deal here.

Prime Day discounts are exclusive to Amazon Prime members, so you need to be a Prime member to take advantage. Membership costs £79/US$119/AUD$59 annually, though customers can opt for a £7.99/$12.99/AUD$6.99 monthly subscription instead. A 30-day free trial is also available and you can cancel any time.

There's also a benefit to buying a new Apple product right now - if you buy an Apple TV you'll get a whole year of Apple TV+ for free!

Should I buy an Apple TV?

In May 2021 Apple started shipping a brand new 6th-generation Apple TV 4K. It also started selling the existing Apple TV HD model with a new remote. Read about the new Apple TV.

Apple TV remotes compared

With that in mind, it should be a good time to buy an Apple TV - there's no danger that you will buy one and then have Apple release a new model a month later. It's also an ideal time to get a discount on one of the older models, should any resellers have one in stock.

But you should be aware that when Apple introduced the new Apple TV 4K for 2021 it reduced the price by £10 compared to the older model (at least in the UK). So do check that the price advertised is really a good deal compared to the new model. You should also check that it is the 2021 Apple TV 4K and not the 2017 Apple TV 4K.

The Apple TV HD also saw a £10 discount in the UK. We'll include all the information below to help you spot a good deal.

We were hoping that Apple would introduce a smaller and cheaper Apple TV mini, but unfortunately, that wasn't to be. However, you should be aware that Apple isn't the only company selling streaming devices that work with the Apple TV app and allow for AirPlay streaming from the iPhone and iPad.

The Amazon Fire TV Stick and Roku devices, as well as some smart TVs, include the Apple TV app so you will be able to tune into Apple's streaming service. We have a separate article that lists all the TVs that include the Apple TV app, or work with AirPlay as well as an article about what's on Apple TV+.

For that reason, we have included deals that relate to other ways you can watch Apple TV content without requiring an Apple TV. Check out the Amazon Fire TV Stick, Roku, and Samsung TV deals below.

Best Apple TV deals right now

Thanks to the Amazon Prime sale there are some good Apple TV deals to be found right now.

Another thing to look out for is when companies offer an Apple TV as part of a subscription deal, such as this Vodafone bundle where you can get an Apple TV 4K with their broadband offering - check whether this is the new 6th generation or the older 5th generation model though.

  • Amazon has £20 off the 4th-gen Apple TV 32GB, usually £139, now £119.
  • Amazon has £23 off the 5th-gen Apple TV 4K 32GB, usually £169 now £146.
  • Amazon also has £20 off the 5th-gen Apple TV 4K 64GB, usually £189, now £169.
  • Vodafone is bundling a free Apple TV 4K sets with its New Vodafone Pro Xtra broadband deals

Note these Amazon deals are not the new 6th-gen Apple TV 4K models introduced in 2021.

Make sure you check out our complete round-up of the best Apple deals.

How much does an Apple TV cost?

Apple updated the Apple TV in April 2021 and started shipping units in May 2021. Apple also continues to sell an old 2015 Apple TV HD model.

In the past, Apple has sold the Apple TV for as little as £70/$99. But currently, the prices are a lot higher. Here are the prices Apple sells its Apple TV for:

  • Apple TV HD, 32GB 2015, £139/$149
  • Apple TV 4K, 32GB 2021, £169/$179
  • Apple TV 4K, 64GB 2021, £189/$199

Those prices are £10 less than they were before April 2021, at least in the UK.

Apple TV price

Despite the £10 price drop, Apple's price is quite high, at least in comparison with other similar media streamers, such as the Amazon Fire TV, which normally costs £39.99, but we've previously seen it on sale for £19.99, and can also stream Apple's new shows. Get a Fire TV Stick from Amazon here.

Alternatively, you could get a Roku streaming player and stream Apple TV+ on that. A Roku Express normally costs £29.99, but is currently reduced to £27.99.

How to get an Apple TV for free

Some companies are offering an Apple TV as part of their broadband package.

Vodafone is offering a broadband deal that includes a free Apple TV 4K. You can check out the deal here. Along with the free Apple TV you get up to 100Mbps average download speeds, unlimited broadband usage, and unlimited phone calls from £43/month.

EE also has home broadband plans that include Apple TV 4K. From £36 a month you can get an Apple TV 4K, unlimited broadband with an average speed of 10Mbps, 5GB mobile data and access to BT Sport. Details here.

Of course, if you purchase, or are given, an Apple TV you will be able to sign up for a years worth of Apple TV+ shows for free.

Best Apple TV prices - all models

So, with the price of the Apple TV being a bit higher than you would expect, how much could you actually save if you shopped around?

Apple TV 4K 2021, 32GB

The 2021 32GB version of the Apple TV 4K is sold by Apple for £169/$179.

If any other resellers are discounting it you will be able to see below:

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple TV 4K 2021, 64GB

The 2021 64GB Apple TV HD is sold by Apple for £189/$199.

If any other resellers are discounting it you will be able to see below:

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple TV HD 2021, 32GB

The 2015 32GB Apple TV HD is still sold by Apple for £139/$149 - it now ships with a new remote.

If any other resellers are discounting it you will be able to see below:

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple TV 4K 2017, 32GB

The 32GB version of the Apple TV 4K was sold by Apple for £179/$179, but has been discontinued.

If any other resellers are discounting it you will be able to see below:

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple TV 4K 2017, 64GB

The 64GB version of the Apple TV 4K was sold by Apple for £199/$199, but has been discontinued.

If any other resellers are discounting it you will be able to see below.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Apple TV Alternative deals

You don't need to have an Apple TV to watch things you have bought from the iTunes Store or TV+ programmes. You could buy an Amazon Fire TV Stick, a Roku device, or even a smart TV

Amazon Fire TV

It might be Amazon's answer to TV streaming, but you can get the Apple TV app on the Amazon Fire TV devices - and they are a lot cheaper than the Apple TV.

  • The Fire TV Stick 4K is normally £49.99 at Amazon, but for Prime Day it costs £26.99.
  • The Fire TV Stick Lite is cheaper, but doesn't offer TV controls and is only available in HD. It's normally £29.99 but again we often see this discounted. Buy it here.

Roku

Similarly, the Roku Streaming Stick can play Apple TV+ shows and other Apple content, and is often discounted.

  • The 4K model is normally £49.99 and available from the likes of Currys PC World, but you may find a bigger discount on Amazon 

You'll also find lots of Samsung TVs and LG TVs with the ability to play Apple TV+ shows. Find out which Samsung TVs include Apple's TV app here.

Refurbished Apple TV deals

You may also be able to pick up a refurbished Apple TV at a discount from Apple. Right now you can get a refurbished Apple TV HD on Apple's Refurbished Store for £119.

Check here periodically to see if more reconditioned Apple TVs go on sale on Apple's Apple's Refurbished Store.

Not liking any of the deals you are seeing here? We have an article that looks into whether Apple will reduce the price of the Apple TV soon.