Whether you are looking to buy an Apple TV so that you can watch Apple's TV+ shows on your TV, or wanting an Apple TV so you can stream content from your iPhone or iPad to your TV screen, you probably won't want to pay full price - with the cheapest Apple TV starting at £139/$149.
Luckily for you, we have pulled together the best Apple TV deals so that you can be sure you aren't paying more than you have too.
There's also a benefit to buying a new Apple product right now - if you buy an Apple TV you'll get three months of Apple TV+ for free! (Sadly Apple is no longer offering a whole year for free, but all good things come to an end).
Make sure you check out our complete round-up of the best Apple deals.
What you need to know
With that in mind, it should be a good time to buy an Apple TV - there's no danger that you will buy one and then have Apple release a new model a month later. It's also an ideal time to get a discount on one of the older models, should any resellers have one in stock.
But you should be aware that when Apple introduced the new Apple TV 4K for 2021 it reduced the price by £10 compared to the older model (at least in the UK). So do check that the price advertised is really a good deal compared to the new model. You should also check that it is the 2021 Apple TV 4K and not the 2017 Apple TV 4K.
The much older Apple TV HD also saw a £10 discount in the UK. We'll include all the information below to help you spot a good deal. The prices didn't change in the US.
You should also be aware that Apple isn't the only company selling streaming devices that work with the Apple TV app and allow for AirPlay streaming from the iPhone and iPad. Plus it is quite possible that your TV if it's just a few years old, will support the Apple TV app.
The Amazon Fire TV Stick, Roku devices, Android TV, and Google TV all offer Apple TV+. So do some smart TVs from Samsung, LG and Sony. We have a separate article that lists all the TVs that include the Apple TV app, or work with AirPlay as well as an article about what's on Apple TV+.
For that reason, we have also included deals that relate to other ways you can watch Apple TV content without requiring an Apple TV. Check out the Amazon Fire TV Stick, Roku, and Samsung TV deals below.
Best Apple TV deals right now
We have seen some deals on the new Apple TV 4K that launched in 2021. The 32GB version costs £169/$179 at Apple and the RRP of the 64GB version is £189/$199.
Apple TV 4K 2021, 32GB
The 2021 32GB version of the Apple TV 4K is sold by Apple for £169/$179.
Apple TV 4K 2021, 64GB
The 2021 64GB Apple TV HD is sold by Apple for £189/$199.
Apple TV HD 2021, 32GB
The 2015 32GB Apple TV HD is still sold by Apple for £139/$149 - it now ships with a new remote.
Older Apple TV models
You can also save some money on the older 4K model - that's the 5th generation Apple TV 4K rather than the new 6th generation model - both are called the Apple TV 4K.
Apple TV 4K 2017, 32GB
The 32GB version of the Apple TV 4K was sold by Apple for £179/$179, but has been discontinued.
- In the BT Shop you can get the 32GB Apple TV 4K from 2017 (discontinued by Apple) for £99 - it used to cost £179. Get the deal here.
If any other resellers are discounting it you will be able to see below:
Apple TV 4K 2017, 64GB
The 64GB version of the Apple TV 4K was sold by Apple for £199/$199, but has been discontinued.
If any other resellers are discounting it you will be able to see below.
How to get an Apple TV for free
Some companies are offering an Apple TV as part of their broadband package.
- Vodafone is offering a broadband deal that includes a free Apple TV 4K. You can check out the deal here. Along with the free Apple TV you get up to 100Mbps average download speeds, unlimited broadband usage, and unlimited phone calls from £43/month.
- EE also has home broadband plans that include Apple TV 4K. From £36 a month you can get an Apple TV 4K, unlimited broadband with an average speed of 10Mbps, 5GB mobile data and access to BT Sport. Details here.
Of course, if you purchase, or are given, an Apple TV you will be able to sign up for a years worth of Apple TV+ shows for free.
How much does an Apple TV cost?
Apple updated the Apple TV in April 2021 and started shipping units in May 2021. Apple also continues to sell an old 2015 Apple TV HD model.
In the past, Apple has sold the Apple TV for as little as £70/$99. But currently, the prices are a lot higher. Here are the prices Apple sells its Apple TV for:
- Apple TV HD, 32GB 2015, £139/$149
- Apple TV 4K, 32GB 2021, £169/$179
- Apple TV 4K, 64GB 2021, £189/$199
Those prices are £10 less than they were before April 2021, at least in the UK.
Despite the £10 price drop, Apple's price is quite high, at least in comparison with other similar media streamers, such as the Amazon Fire TV, which normally costs £39.99, but we've previously seen it on sale for £19.99, and can also stream Apple's new shows. Get a Fire TV Stick from Amazon here.
Alternatively, you could get a Roku streaming player and stream Apple TV+ on that. A Roku Express normally costs £29.99, but is currently reduced to £27.99.
Apple TV Alternative deals
You don't need to have an Apple TV to watch things you have bought from the iTunes Store or TV+ programmes. You could buy an Amazon Fire TV Stick, a Roku device, or even a smart TV.
Amazon Fire TV
It might be Amazon's answer to TV streaming, but you can get the Apple TV app on the Amazon Fire TV devices - and they are a lot cheaper than the Apple TV.
The Fire TV Stick 4K is normally £49.99 at Amazon.
The standard Fire TV stick is normally £39.99 at Amazon.
The Fire TV Stick Lite is cheaper, but doesn't offer TV controls and is only available in HD. It's normally £29.99 but again we often see this discounted. Buy it at Amazon.
Similarly, the Roku Streaming Stick can play Apple TV+ shows and other Apple content, and is often discounted.
You'll also find lots of Samsung TVs, Sony and LG TVs with the ability to play Apple TV+ shows. Find out which TVs include Apple's TV app here.
Refurbished Apple TV deals
You may also be able to pick up a refurbished Apple TV at a discount from Apple. Right now you can get a refurbished Apple TV HD on Apple's Refurbished Store for £119.
Check here periodically to see if more reconditioned Apple TVs go on sale on Apple's Apple's Refurbished Store.
Not liking any of the deals you are seeing here? We have an article that looks into whether Apple will reduce the price of the Apple TV soon.