The Apple Watch has quickly become the de-facto smartwatch for many. Its blend of design, capability and simplicity make it a hugely useful device whether you want to stay organised, monitor your fitness, or simply have Mickey Mouse tell you the time.

But how can you make sure that you don't buy one only to find a new model is announced the following week? In this article we explain when to make your purchase so you don't get a nasty surprise.

For advice on which model to buy, see our Apple Watch buying guide.

When are Apple Watch models usually released?

Apple's schedule for the Apple Watch has been reasonably consistent since it was first introduced back in 2015. That year saw the original model made available in April and going on to become an instant success.

Apple followed this up with two new versions in September 2016 with the Apple Watch Series 1 and Series 2. Twelve months later the Series 3 appeared, bringing with it LTE capabilities for the first time, and September 2018 saw the arrival of the larger Series 4 design. Now, in September 2019, Apple has announced the Series 5.

Apple Watch Model Release Date
Original Apr 2015
Series 1 Sep 2016
Series 2 Sep 2016
Series 3 Sep 2017
Series 4 Sep 2018
Series 5 Sep 2019

So, original model aside, you should anticipate new Watch models to make their debuts in September, usually at the same time as new iPhones are announced.

Should I wait until September before buying an Apple Watch?

Absolutely. The Apple Watch Series 5 is available to pre-order now and officially goes on sale on 20 September from £399/US$399.

With its release we've seen some significant discounts on older models: Apple Watch Series 3 is now available for just £199/$199, while the Cellular version is £299/$299. That's an incredible price for an Apple Watch.

Apple Watch Series 4 has been discontinued, so you may well find it at cheaper prices as vendors look to shift stock. Check out our roundup of the Best Apple Watch deals and don't forget to visit the Apple Refurbished store to find the best offers for your potential new smartwatch.