The Apple Watch has quickly become the de-facto smartwatch for many. Its blend of design, capability and simplicity make it a hugely useful device whether you want to stay organised, monitor your fitness, or simply have Mickey Mouse tell you the time.
But how can you make sure that you don't buy one only to find a new model is announced the following week? In this article we explain when to make your purchase so you don't get a nasty surprise.
For advice on which model to buy, read our Apple Watch buying guide.
When are Apple Watch models usually released?
It's nearly always September. Apple has stuck to that schedule since the second-generation models were announced in September 2016.
The only exception was the original model, which was made available in April 2015 and went on to become an instant success. But all the rest have appeared in September.
|Apple Watch model||Release date|
|Series 1||September 2016|
|Series 2||September 2016|
|Series 3||September 2017|
|Series 4||September 2018|
|Series 5||September 2019|
|Series 6||September 2020|
|Series 7||September 2021|
In other words, you should always work on the basis that new Apple Watch models will make their debuts in September, usually at the same time as new iPhones are announced.
Should I buy an Apple Watch now or wait?
Wait! You should definitely wait for the Apple Watch 7 to go on sale.
As mentioned above, Apple has just announced a new Apple Watch model, which means you can either buy the new version - with its larger screen and revamped design, as well as a faster processor chip and other new features - or buy a Series 6 at a reduced price.
Apple has kept the older watch on sale at a lower price - at least for now - but it's unlikely that Apple will be the only one offering discounts on that model. You can expect lots of third-party resellers to start discounting the Apple Watch 6 as they will be eager to get rid of their old stock.