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Black Friday continues, with deals across Apple products and beyond. Here you'll find our pick of the very best iPad, iPhone, AirPods, MacBook, iMac, Apple Watch and Apple accessory deals. 

Apple's own four-day event started on 27 November, and will and carry through to 11:59PM on 30 November (aka Cyber Monday). Apple customers will get a gift card worth up to £120/$150/AUD$210 with select purchases. See our full coverage of the sale.

We're focusing on UK deals here, but if you're visiting from the US take a look at our round-up of deals from Best Buy, Walmart, Amazon and more: Best Black Friday Apple Deals in the US.

Here are the answers to your most popular Black Friday questions, and top tips to guide you through the discount carnage so you can find the best best deals on iPhone, iPad, Macs and other Apple products.

Where to find Black Friday Apple deals

Browse through the retailers below for discounts across Apple products and software. Don't forget Mac software deals either, especially on cleaning tools like MacPaw's CleanMyMac, antivirus, and VPNs. See our separate roundups of the best Antivirus deals for Mac and best VPN deals for Mac.

Don't forget to check out AO.com, Argos, Ebuyer, Littlewoods and Very for Black Friday offers. We're also tracking the best Black Friday tech deals across all of the web over at our sister site Tech Advisor. US readers should also see US-specific Black Friday coverage on Macworld US.

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.

Sign up for Prime now.

Best Apple deals 2020

Here's an overview of our pick of the very best Apple deals available right now for Black Friday.

1. Apple iPad Pro (2021, M1, 12.9in)

From: KRCS

Now: Up to £43 off

View Deal

KRCS is outdoing major retailers such as Amazon with discounts on the recently launched iPad Pro with M1. See our full coverage.

2. Apple iPad Pro (2021, M1, 11in)

From: KRCS

Was: £749

Now: £734.03  (£15 off)

View Deal

It's a small saving, but well worth having on Apple's brand-new and exceptionally powerful M1-equipped iPad Pro for 2021.

KRCS has also knocked £20 off the 12.9in iPad Pro.

3. Apple 24in iMac, M1, 8-core CPU, 8-core GPU, 256GB (2021)

From: KRCS

Was: £1,449

Now: £1,376.56  (£72.44 off)

View Deal

KRCS has a discount on Apple's 24in iMac with 8-core CPU and 8-core GPU. It normally costs £1,449 in the UK.

4. Apple 24in iMac, M1, 8-core CPU, 7-core GPU, 256GB (2021)

From: KRCS

Was: £1,249

Now: £1,186.55  (£62.45 off)

View Deal

KRCS is already offering money off Apple's 24in iMac. This is the entry-level model that normally costs £1,249 in the UK.

5. Apple iPad Air (2020, 64GB)

From: Amazon

Was: £579

Now: £519  (£60 off)

View Deal

This is an excellent deal on an excellent device. There's an even bigger discount on the cellular model, too.

6. Apple iPad Air (2020, 64GB, Wi-Fi + Cellular)

From: Amazon

Was: £709

Now: £569.97  (£139.03 off)

View Deal

This discount was previously £110 off, but now it's raised to £139.03 on the cellular-equipped Air in silver, which is among the best deals we've seen to date. 

7. Apple iPad (2020, 128GB)

From: Amazon

Was: £429

Now: £389.97  (£39.03 off)

View Deal

Pick up the 8th generation iPad from Amazon with £39 off. This is the lowest price we're seeing right now. There's also £31 off from Costco on the 128GB option.

8. Apple 12.9in iPad Pro (2020, 128GB)

From: Amazon

Was: £969

Now: £863.20  (£105 off)

View Deal

Get a whopping £105 off the iPad Pro 12.9in from 2020. See our full review for more info.

9. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: AO.com

Was: £1,299

Now: £1,151  (£148 off)

View Deal

AO.com has a decent saving on the M1 MacBook Pro with 256GB SSD.

John Lewis also has a similar saving, although AO.com are undercutting them by £1 right now. Sometimes Currys has a deal on this model too, but it's not so good right now.

10. Where to Buy Apple iMac with M1 (2021)

From: Macworld UK

Now: All UK Retailers

View Deal

Apple's new 24in iMac will be available to buy on 30 April. Here's where you can pick on up.

11. Where to buy Apple AirTags

From: Macworld UK

Now: From £29/US$29

View Deal

After years of rumours, Apple finally launched AirTag at its 'Spring Loaded' event on 20 April. Here's all you need to know about buying one (or four).

12. Apple Watch Series 6 (GPS, 40mm)

From: Amazon

Was: £379

Now: £349  (£30 off)

View Deal

You can now save £30 on the 40mm Apple Watch 6 (GPS) in all colours.

13. Apple iPad Pro 11in (2020, 128GB)

From: Amazon

Was: £769

Now: £613.29  (£155.71 off)

View Deal

Apple has discontinued the 2020 iPad Pro (there's a new 2021 model to think about) but the tablet is still available from other retailers if you can manage without the M1 chip. This chunky saving from Amazon is worth serious consideration.

14. Apple iPhone 12 mini (64GB)

From: Amazon

Was: £699

Now: £599  (£100 off)

View Deal

£659 was previously the lowest the 12 mini had ever been - but now there's a whopping £100 off from Amazon. If it sells out, there's also £75 off from Very and John Lewis. It's a solid discount on a top-end handset which is only around six months old.

Read our guide to the best iPhone 12 deals for more buying advice.

15. Apple iPhone 12 (64GB)

From: Amazon

Was: £799

Now: £708  (£90 off)

View Deal

Amazon now has the lowest price for the iPhone 12 (64GB) with £90 off.

16. Parallels Desktop 16.5

From: Parallels

Now: 10% off  (with code 2KQ-PTG-DYZ)

View Deal

You can now get 10% off the latest version of Parallels Desktop 16, whether the Standard, Pro, or Business version. Just use code 2KQ-PTG-DYZ at checkout. The offer ends 30 April.

17. Apple Watch Series 6 (44mm, GPS)

From: Amazon

Was: £409

Now: £369  (£40 off)

View Deal

Amazon has £21 off all other colours, but the Product Red (44mm) option now has £40 off! Currys is offering the same model for £388.

18. Apple Watch SE Nike+ Edition (44mm, GPS + Cellular)

From: Currys PC World

Was: £349

Now: £329  (£20 off)

View Deal

The 44mm Watch SE with GPS and Cellular has £20 off from Currys PC World – one of the best discounts around right now. The offer also include free next day delivery with code FREENEXTDAYDELIVERY at checkout.

The 44mm standard edition also has £10 off from Currys PC World on eBay.

19. Apple iPhone 12 mini, 100GB data & free Nintendo Switch

From: Mobile Phones Direct

Now: £56 per month

View Deal

Get the iPhone 12 mini and a Nintendo Switch console without any upfront costs from Mobile Phones Direct. The plan offers 100GB of data on Three for £56 per month.

20. Apple iPhone 12 (128GB)

From: Amazon

Was: £849

Now: £748.97  (£100 off)

View Deal

The iPhone 12 has £40 off from a few retailers, in the biggest discount since its launch – but Amazon now has up to £100 off! See the best iPhone 12 deals here.

How to get the best Black Friday (2020) deals

Spotting a good Black Friday deal takes a bit of work but luckily we have pulled together all the best Apple deals by product in the following deal roundups. We include the prices that you would pay if you bought the product (or equivalent product) from Apple.

Our team of Apple experts is always scouring the web for the top deals, offers and discounts on Apple products and accessories on sale, whether it's Black Friday or not.

We use our knowledge of Apple, its products and the retailers that sell them to highlight only the best money-off offers and weed out the deals that aren't as good as they appear to be.

We have picked out the current best Apple deals we've found across all retailers in the UK below.

You may also find these articles helpful for deals on non-Apple products:

Will Apple have Black Friday 2020 deals?

Yes, Apple confirmed on 23 November that its four-day shopping event will return this year.

The four-day event began at 12 AM on 27 November, and will end at 11:59 PM on 30 November, aka Cyber Monday). Apple customers will get a gift card worth up to £120/$150/AUD$210 with select purchases.

Take advantage of this deal over at Apple's dedicated Black Friday Shopping Event page.

The catch, unfortunately, is that its newest products are not included, such as the iPhone 12 range, or new 10.2in 8th gen iPad or Apple Watch 6.

Official Black Friday shopping event aside, we'd also keep an eye out on the Apple Refurbished Store for any discounts on iPhone handsets, iPads, Watches, MacBooks and other devices.

You'll be pleased to hear that you'll find Apple products available with big discounts from third-party retailers in the UK and US on Black Friday, so Apple's gift cards aren't the only option.

Should I wait for Cyber Monday?

Black Friday has been and gone, but the sales no longer last just one day. Retailers have started launching deals earlier and earlier and continue them into December. If you see a good deal, chances are the price won't go any lower.

Our advice is clear: if you see a good deal, don't wait.

Apple iPad 8

When is Black Friday 2020?

Black Friday always falls on the day after US Thanksgiving. This year, the date is 27 November.

While the event itself falls on the tail-end of the month, discounts and deals started rolling in well before then. Recent years have shown that Black Friday is no longer a singular event, but an entire period, and Amazon's launch of its Early Black Friday Deals event at the end of October highlights just that.

This is good news for shoppers for a couple of reasons. First off, it removes having to wait until November and then the inevitable frenzy for limited stock on an isolated day or week. Second, in a post-coronavirus world, pacing deals out over a series of weeks instead of days will no doubt help prevent delivery overloads.

This also allows Apple shoppers to explore Apple deals from other retailers, and not just from Apple's own Black Friday promotion, which is fairly limited. 

Amazon often has a mighty array of Black Friday Apple deals, while others worth checking out include Currys PC World and Carphone Warehouse (see our list of all sales on above).

What is Black Friday?

On Black Friday, retailers offer huge discounts to shoppers ahead of the holiday season. It all began in the US, falling on the day after Thanksgiving, but over the past few years it has really taken off around the world, including here in the UK.

A more recent trend is Cyber Monday, which came about because it tends to be the busiest day of the year for online shopping. Cyber Monday always falls on the Monday after Black Friday.