Black Friday continues, with deals across Apple products and beyond. Here you'll find our pick of the very best iPad, iPhone, AirPods, MacBook, iMac, Apple Watch and Apple accessory deals. 

Apple's own four-day event started on 27 November, and will and carry through to 11:59PM on 30 November (aka Cyber Monday). Apple customers will get a gift card worth up to £120/$150/AUD$210 with select purchases. See our full coverage of the sale.

We're focusing on UK deals here, but if you're visiting from the US take a look at our round-up of deals from Best Buy, Walmart, Amazon and more: Best Black Friday Apple Deals in the US.

Here are the answers to your most popular Black Friday questions, and top tips to guide you through the discount carnage so you can find the best best deals on iPhone, iPad, Macs and other Apple products.

Where to find Black Friday Apple deals

Browse through the retailers below for discounts across Apple products and software. Don't forget Mac software deals either, especially on cleaning tools like MacPaw's CleanMyMac, antivirus, and VPNs. See our separate roundups of the best Antivirus deals for Mac and best VPN deals for Mac.

Don't forget to check out AO.com, Argos, Ebuyer, Littlewoods and Very for Black Friday offers. We're also tracking the best Black Friday tech deals across all of the web over at our sister site Tech Advisor. US readers should also see US-specific Black Friday coverage on Macworld US.

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.

Sign up for Prime now.

Best Apple deals 2020

Here's an overview of our pick of the very best Apple deals available right now for Black Friday.

1. Apple iPhone 12 (64GB)

From: Amazon

Was: £799

Now: £679  (£120 off)

Amazon's £653 offer from late July has now vanished, but this (hopefully longer-lasting) deal on the iPhone 12 is almost as appealing. Very has the same price but is likely to charge more for shipping.

2. Apple iPad Air (2020, 64GB, Cellular)

From: Amazon

Was: £709

Now: £593.98  (£115.02 off)

It might not top the £230 off deal from Prime Day, but this is still a top deal on the iPad Air with Cellular connectivity.

3. Apple iPad Pro 11in (2021, M1, 128GB)

From: BT Shop

Was: £749

Now: £729.34  (£19 off)

Save £20 on the brand new M1 iPad Pro 11in from BT Shop – it's the best price we can see at the moment.

4. Apple MacBook Air (M1, 256GB) - Refurbished

From: MusicMagpie

Was: £999

Now: £839  (£160 off with SUMMER10)

This 2020 MacBook Air with the M1 chip costs £999 from Apple, but you can pick up a refurbished model in Pristine condition and save £160 with code SUMMER10 at checkout.

5. Apple iPhone 11 (128GB)

From: Amazon

Was: £649

Now: £599  (£50 off)

Save £50 on the iPhone 11 (128GB) from Amazon. It's the lowest price we can see at the moment.

6. Apple Back to School Sale

From: Apple Education Discount

Now: Up to £280 off Mac, £80 off iPad  (with free AirPods)

Apple's education pricing is available all year round. To be eligible, you just need to prove your status as a current or newly accepted university student, parent buying on behalf of a university student or member of teaching staff at any level. You'll then get up to £280 off a new Mac or up to £80 off a new iPad along with a free pair of AirPods. Here's what you need to know.

7. Apple AirPods Max

From: Laptops Direct

Was: £549

Now: £499.97  (£49.03 off)

This near-£50 saving on the AirPods Max is the biggest we've seen to date.

8. Apple MacBook Air (2020, M1, 8GB/256GB) - Refurbished "Very Good"

From: MusicMagpie

Was: £999

Now: £869.99  (£129 off)

MusicMagpie also has £129 off the MacBook Air (256GB). This option is graded in a "Very Good" condition.

9. Apple MacBook Pro (2020, M1, 8GB/256GB) - Refurbished "Pristine"

From: MusicMagpie

Was: £1299

Now: £1004.99  (£294 off)

If you prefer, there's also £294 off an M1 MacBook Pro with 256GB storage in "Pristine" condition from MusicMagpie.

10. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,129.97  (£169 off)

Amazon's price beats John Lewis, Currys, and AO, each of which are currently selling at £1,167. It's currently the best price on the market.

Amazon also has £169 off 512GB M1 MacBook Pro, normally £1,499. Get that deal here.

11. Apple Watch SE (44mm, GPS + Cellular)

From: Amazon

Was: £349

Now: £323.28  (£25.72 off)

Save over £25 on a brand new Watch SE 44mm from Amazon.

12. Apple iPad Pro (2021, M1, 11in, Cellular)

From: Amazon

Was: £999

Now: £957.78  (£41.22 off)

Amazon has knocked over £40 off the brand new iPad Pro 11in with 5G connectivity. It's strong saving on Apple's brand-new and exceptionally powerful M1-equipped iPad Pro for 2021. There's also £62 off the 512GB option.

13. Bitdefender Antivirus For Mac - 1 Year, 3 Devices

From: Bitdefender

Was: £39.99

Now: £24.99  (£15 off)

One of our top picks for Mac is Bitdefender, which has £15 off right now for up to three devices.

Normally £39.99, this deal lets you protect three Macs for £24.99.  Note that this is the price for the first year only. 

14. Apple iPad Pro (2021, M1, 11in)

From: Amazon

Was: £1049

Now: £1018.94  (£30.06 off)

Save £30 on the 512GB 11 iPad Pro with the M1 chip from Amazon. We're looking at where to buy the M1 iPad Pro at the best price separately here.

15. Apple iPad Air (2020, 64GB)

From: Amazon

Was: £579

Now: £521  (£58 off)

This is a superb deal on an excellent device. If stock runs out, go with AO.

16. Apple iPhone 12 mini

From: Amazon

Was: £699

Now: £579  (£120 off)

You can get £120 off the iPhone 12 mini from a number of resellers right now. It's just £579 at Amazon, Currys/PC World and Laptops Direct.

17. Apple Watch Series 6, 40mm, Nike Sports Band

From: John Lewis

Was: £379

Now: £349  (£30 off)

John Lewis is offering money off the Apple Watch Nike Series 6 GPS, 40mm in Space Grey. You may also be able to save up to £120 if you trade in an old Apple Watch.

18. Apple iPhone 12 mini (128GB)

From: Amazon

Was: £749

Now: £613.97  (£135.03 off)

An impressive saving on the 128GB version of the iPhone 12 mini.

19. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Amazon

Was: £1,249

Now: £1099.97  (£149.03 off)

An excellent deal, this. Save almost £150 on the MacBook Air with 8-core CPU and 8-core GPU from Amazon. The discount only applies to the Rose Gold and Space Gray version.

20. Apple iPhone 12 mini (256GB)

From: Amazon

Was: £849

Now: £645  (£204 off)

The 256GB iPhone 12 has £204 off from Amazon, outdoing the £140 discount over Prime Day! Read our guide to the best iPhone 12 deals for more buying advice.

How to get the best Black Friday (2020) deals

Spotting a good Black Friday deal takes a bit of work but luckily we have pulled together all the best Apple deals by product in the following deal roundups. We include the prices that you would pay if you bought the product (or equivalent product) from Apple.

Our team of Apple experts is always scouring the web for the top deals, offers and discounts on Apple products and accessories on sale, whether it's Black Friday or not.

We use our knowledge of Apple, its products and the retailers that sell them to highlight only the best money-off offers and weed out the deals that aren't as good as they appear to be.

We have picked out the current best Apple deals we've found across all retailers in the UK below.

You may also find these articles helpful for deals on non-Apple products:

Will Apple have Black Friday 2020 deals?

Yes, Apple confirmed on 23 November that its four-day shopping event will return this year.

The four-day event began at 12 AM on 27 November, and will end at 11:59 PM on 30 November, aka Cyber Monday). Apple customers will get a gift card worth up to £120/$150/AUD$210 with select purchases.

Take advantage of this deal over at Apple's dedicated Black Friday Shopping Event page.

The catch, unfortunately, is that its newest products are not included, such as the iPhone 12 range, or new 10.2in 8th gen iPad or Apple Watch 6.

Official Black Friday shopping event aside, we'd also keep an eye out on the Apple Refurbished Store for any discounts on iPhone handsets, iPads, Watches, MacBooks and other devices.

You'll be pleased to hear that you'll find Apple products available with big discounts from third-party retailers in the UK and US on Black Friday, so Apple's gift cards aren't the only option.

Should I wait for Cyber Monday?

Black Friday has been and gone, but the sales no longer last just one day. Retailers have started launching deals earlier and earlier and continue them into December. If you see a good deal, chances are the price won't go any lower.

Our advice is clear: if you see a good deal, don't wait.

Apple iPad 8

When is Black Friday 2020?

Black Friday always falls on the day after US Thanksgiving. This year, the date is 27 November.

While the event itself falls on the tail-end of the month, discounts and deals started rolling in well before then. Recent years have shown that Black Friday is no longer a singular event, but an entire period, and Amazon's launch of its Early Black Friday Deals event at the end of October highlights just that.

This is good news for shoppers for a couple of reasons. First off, it removes having to wait until November and then the inevitable frenzy for limited stock on an isolated day or week. Second, in a post-coronavirus world, pacing deals out over a series of weeks instead of days will no doubt help prevent delivery overloads.

This also allows Apple shoppers to explore Apple deals from other retailers, and not just from Apple's own Black Friday promotion, which is fairly limited. 

Amazon often has a mighty array of Black Friday Apple deals, while others worth checking out include Currys PC World and Carphone Warehouse (see our list of all sales on above).

What is Black Friday?

On Black Friday, retailers offer huge discounts to shoppers ahead of the holiday season. It all began in the US, falling on the day after Thanksgiving, but over the past few years it has really taken off around the world, including here in the UK.

A more recent trend is Cyber Monday, which came about because it tends to be the busiest day of the year for online shopping. Cyber Monday always falls on the Monday after Black Friday.