Black Friday continues, with deals across Apple products and beyond. Here you'll find our pick of the very best iPad, iPhone, AirPods, MacBook, iMac, Apple Watch and Apple accessory deals. 

Apple's own four-day event started on 27 November, and will and carry through to 11:59PM on 30 November (aka Cyber Monday). Apple customers will get a gift card worth up to £120/$150/AUD$210 with select purchases. See our full coverage of the sale.

We're focusing on UK deals here, but if you're visiting from the US take a look at our round-up of deals from Best Buy, Walmart, Amazon and more: Best Black Friday Apple Deals in the US.

Here are the answers to your most popular Black Friday questions, and top tips to guide you through the discount carnage so you can find the best best deals on iPhone, iPad, Macs and other Apple products.

Where to find Black Friday Apple deals

Browse through the retailers below for discounts across Apple products and software. Don't forget Mac software deals either, especially on cleaning tools like MacPaw's CleanMyMac, antivirus, and VPNs. See our separate roundups of the best Antivirus deals for Mac and best VPN deals for Mac.

Don't forget to check out, Argos, Ebuyer, Littlewoods and Very for Black Friday offers. We're also tracking the best Black Friday tech deals across all of the web over at our sister site Tech Advisor. US readers should also see US-specific Black Friday coverage on Macworld US.

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.

Sign up for Prime now.

Best Apple deals 2020

Here's an overview of our pick of the very best Apple deals available right now for Black Friday.

1. Apple Watch Series 6 (GPS, 40mm)

From: BT Shop

Was: £378.99

Now: £358.99  (£20 off with APPLE3WATCH20)

BT Shop has the biggest discount on the Apple Watch 6 right now (device only). Save £20 with code APPLE3WATCH20 at checkout. The offer ends 31 March.

2. Apple iPhone SE (2020, Refurbished)

From: Smartfone Store

Was: £399

Now: £279  (£120 off)

If you're after a refurbished deal on the iPhone SE (2020), take a look at options at the Smartfone Store, which has £120 off a 64GB option in "Good" condition. This rating means it's fully working but has signs of wear. The Smartfone Store offers a 12-month warranty and a 14-day returns policy. Save £5 on delivery with NOTIFY5OFF.

3. Apple iPad Air (2020, 64GB, Wi-Fi + Cellular)

From: Amazon

Was: £709

Now: £649  (£60 off)

Amazon has an excellent £60 off the cellular-equipped Air in Rose Gold. There's also £49 off the Sky Blue option.

4. Apple iPad (2020, 32GB)

From: Costco

Was: £329

Now: £319.99  (£10 off)

Pick up the 8th generation iPad from Costco with £10 off. This is the lowest price we're seeing right now.

5. BullGuard Premium Protection - 1 Year, 10 Devices

From: BullGuard

Was: £69.95

Now: £28  (60% off)

BullGuard Premium offers protection for up to 10 devices for 1 year.

A discount of 60%, brings the price down to £28. That's just £2.80 per device per year.


6. Kaspersky Total Security - 1 Year, 1 Device

From: Kaspersky

Was: £39.99

Now: £19.99  (50% off)

Save 50% on Kaspersky's security suite. This is the price to protect one device, but it's even better value if you have three or five devices to protect, as those subscriptions work out much cheaper per device.

7. Bitdefender Antivirus For Mac - 1 Year, 3 Devices

From: Bitdefender

Was: £39.99

Now: £19.99  (50% off)

One of our top picks for Mac is Bitdefender, which has 50% off right now for up to three devices.

Normally £39.99, this deal lets you protect three Macs for £19.99.  Note that this is the price for the first year of the subscription only. 

8. VyprVPN three-year subscription

From: VyprVPN

Was: £466.20

Now: US$60/around £42.59 ($1.66/£1.18 per month)  (87% off)

VyprVPN's 'Valentine's Day special' is still running. It's a three-year subscription with 87% off the normal monthly price, which means an up-front payment of $60 (around £42.59) instead of $466.20 (around £330.92) for a two-year subscription. That's just $1.66/£1.18 per month.

If you're wondering why you should choose VyprVPN: it owns and manages all of its servers, and is a great choice if your priorities are security and privacy.

Also, as a bonus, the subscription lets you use up to 30 devices on the same account. That's a lot more than the typical 3-6 devices.

You can read our VyprVPN review for more details.

9. Apple Watch 3 (GPS, 38mm, Refurbished)

From: The iOutlet

Was: £154.99

Now: £139.99  (£15 off)

The iOutlet's price on a Grade A refurbished Apple Watch 3 (38mm) outdoes MusicMagpie's price on the same model in an equivalent condition. 

10. TalkTalk TV & Broadband with 1 Year of Amazon Prime

From: TalkTalk

Now: From £25.50 per month  (£79 off Amazon Prime)

TalkTalk just launched an incredible offer that includes a year of Amazon Prime for free. It's not just Prime Video, but a full Prime subscription that includes free next-day deliveries, Amazon Music, exclusive discounts, and a number of other perks. See our full guide to Amazon Prime.

11. Apple iPhone 11 Pro (64GB)

From: John Lewis

Was: £1,049

Now: £899  (£150 off)

If the model you want is out of stock or John Lewis's prices go up, try Amazon, which has the same deal.

12. Smarty 30GB data SIM-Only

From: Smarty

Was: £10 per month

Now: £7.50 per month  (25% off first 3 months)

Bag 30GB of data per month for under £10 from Smarty for the first three months. If you're after more data, there's also 50GB for £12, again, for the first three months. You can cancel anytime.

13. CyberGhost VPN three-year subscription

From: CyberGhost

Was: £392.04

Now: £77.61 (£1.99 per month)  (82% off)

CyberGhost is a superb VPN service and its latest offer gets you 82% off the regular monthly price which makes it £1.99 per month.

Best of all, you also get three months on top of the three-year subscription: a total of 39 months' protection.

You'll find CyberGhost in our round-up of the best VPNs.

14. Apple iPhone 12 (64GB, refurbished) with 100GB data


Was: £135 upfront

Now: £39 per month  (no upfront cost) is slashing the iPhone 12's upfront cost. The deal includes 100GB of data on Vodafone for £39 per month. 

15. NordVPN two-year subscription

From: NordVPN

Was: £220.80

Now: £65.86 (£2.74 per month)  (£154.94 off)

NordVPN just turned 9 year old. To celebrate, it's offering customers who buy the 2-year plan additional months of service for free. Depending on your luck, you can either get a month, three months or another full two years for free.

You pay for the first 24 months, then the remaining months are free.

NordVPN tops our round-up of the best VPN services you can buy, and has just rolled out its NordLynx protocol (based on WireGuard) which offers up to twice the speed as before.

16. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,189  (£110 off)

Amazon has £110 off the new M1 MacBook Pro with 256GB SSD, in a deal that outdoes Currys and AO by just £3!

17. Apple iPad Air (2020, 64GB, cellular)

From: Amazon

Was: £709

Now: £649  (£60 off)

Our top tablet of choice, the 2020 iPad Air packs in serious performance in a sleek build and comes in a range of pleasing colours. There are discounts across both the Wi-Fi-only and cellular models, as well as multiple colourways.

18. Vodafone broadband with free Apple TV 4K

From: Vodafone

Was: £30.95p/m for 35Mbps

Now: £30.95p/m 63Mbps  (plus £2 off for existing Vodafone mobile customers)

Vodafone's broadband offer includes 63Mbps speeds for the price of 35Mbps along with free access to Apple TV for a year. The offer also includes a free Apple TV 4K set worth up to £199. Plus, if you're already a Vodafone mobile customer, the bundle deal is yours for £28.95 per month.

19. Apple iPhone SE (64GB, Refurbished) with 100GB data


Now: £39 per month  (no upfront cost)

Mobiles has an impressive selection of refurbished phones – including brand new hardware like the iPhone 12 and iPhone SE.

20. Intego Mac Internet Security X9

From: Intego

Was: £49.99

Now: £20.99  (£29 off)

Intego sits at the top of our antivirus for Mac group test. It's the fastest we've reviewed, and has an impressive clean-up rate. It comes with a brilliant firewall app, too.

Right now it has a huge £29 off.

How to get the best Black Friday (2020) deals

Spotting a good Black Friday deal takes a bit of work but luckily we have pulled together all the best Apple deals by product in the following deal roundups. We include the prices that you would pay if you bought the product (or equivalent product) from Apple.

Our team of Apple experts is always scouring the web for the top deals, offers and discounts on Apple products and accessories on sale, whether it's Black Friday or not.

We use our knowledge of Apple, its products and the retailers that sell them to highlight only the best money-off offers and weed out the deals that aren't as good as they appear to be.

We have picked out the current best Apple deals we've found across all retailers in the UK below.

You may also find these articles helpful for deals on non-Apple products:

Will Apple have Black Friday 2020 deals?

Yes, Apple confirmed on 23 November that its four-day shopping event will return this year.

The four-day event began at 12 AM on 27 November, and will end at 11:59 PM on 30 November, aka Cyber Monday). Apple customers will get a gift card worth up to £120/$150/AUD$210 with select purchases.

Take advantage of this deal over at Apple's dedicated Black Friday Shopping Event page.

The catch, unfortunately, is that its newest products are not included, such as the iPhone 12 range, or new 10.2in 8th gen iPad or Apple Watch 6.

Official Black Friday shopping event aside, we'd also keep an eye out on the Apple Refurbished Store for any discounts on iPhone handsets, iPads, Watches, MacBooks and other devices.

You'll be pleased to hear that you'll find Apple products available with big discounts from third-party retailers in the UK and US on Black Friday, so Apple's gift cards aren't the only option.

Should I wait for Cyber Monday?

Black Friday has been and gone, but the sales no longer last just one day. Retailers have started launching deals earlier and earlier and continue them into December. If you see a good deal, chances are the price won't go any lower.

Our advice is clear: if you see a good deal, don't wait.

Apple iPad 8

When is Black Friday 2020?

Black Friday always falls on the day after US Thanksgiving. This year, the date is 27 November.

While the event itself falls on the tail-end of the month, discounts and deals started rolling in well before then. Recent years have shown that Black Friday is no longer a singular event, but an entire period, and Amazon's launch of its Early Black Friday Deals event at the end of October highlights just that.

This is good news for shoppers for a couple of reasons. First off, it removes having to wait until November and then the inevitable frenzy for limited stock on an isolated day or week. Second, in a post-coronavirus world, pacing deals out over a series of weeks instead of days will no doubt help prevent delivery overloads.

This also allows Apple shoppers to explore Apple deals from other retailers, and not just from Apple's own Black Friday promotion, which is fairly limited. 

Amazon often has a mighty array of Black Friday Apple deals, while others worth checking out include Currys PC World and Carphone Warehouse (see our list of all sales on above).

What is Black Friday?

On Black Friday, retailers offer huge discounts to shoppers ahead of the holiday season. It all began in the US, falling on the day after Thanksgiving, but over the past few years it has really taken off around the world, including here in the UK.

A more recent trend is Cyber Monday, which came about because it tends to be the busiest day of the year for online shopping. Cyber Monday always falls on the Monday after Black Friday.