Black Friday week has started with the big day itself arriving on 27 November. The Apple deals are already here however and we're keeping tabs on where to find the best ones.

Apple announced that its Black Friday Shopping Event will return this year. The four-day event will start 12 AM on 27 November, and carry through to 11:59PM on 30 November (or Cyber Monday). Apple customers will get a gift card worth up to £120/$150/AUD$210 with select purchases. See our full coverage of the sale.

In the meantime, here are the answers to your most popular Black Friday questions, and top tips to guide you through the discount carnage so you can find the best best deals on iPhone, iPad, Macs and other Apple products.

Where to find Black Friday Apple deals - Quick links to sales on now

KRCS has started discounts on the new Silicon Mac computers already. Browse through the retailers below for other discounts across Apple products and software. Don't forget Mac software deals either, especially on cleaning tools like MacPaw's CleanMyMac, antivirus, and VPNs. See our separate roundups of the best Antivirus deals for Mac and best VPN deals for Mac.

Don't forget to check out AO.com, Argos, Ebuyer, Littlewoods and Very for Black Friday offers. We're also tracking the best Black Friday tech deals across all of the web over at our sister site Tech Advisor. US readers should also see US-specific Black Friday coverage on Macworld US.

If you've found that you're missing out on Amazon's Lightning deals, which run for just a few hours and offer limited stock, we'd recommend signing up for Amazon's 30-day free trial of Prime, which will get you access to deals 30 minutes before everyone else. Plus, you'll get free next-day delivery with the Prime trial, as well as access to Prime Instant Video and more.

Sign up for Prime now.

Best Apple deals 2020

Before we help you find the Apple deal for you, here's an overview of some of the best Apple deals right now.

1. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: AO.com

Was: £1,249

Now: £1,150  (£99 off)

AO.com has money off Apple's new MacBook Air with the M1 chip. This is the model with 8-core CPU, 8-core GPU and 512GB SSD. It's a great deal.

2. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: KRCS

Was: £1,499

Now: £1,424.05  (£74.95 off)

KRCS already has money off the new M1 MacBook Pro!

They also have money off the entry-level M1 MacBook Pro that normally costs £1,299 - you can get it from them for £1,234.06 - £64.94 off here!

3. Apple AirPods Pro

From: Appliances Direct

Was: £249

Now: £199  (£50 off)

The AirPods Pro are Apple's ultimate in-ear headphones. They offer active noise cancellation and three sizes of soft flexible silicon tips for a customisable, comfortable fit. Right now you can get £49 off the usual price with Appliances Direct.

4. Apple AirPods

From: Amazon

Was: £159

Now: £124.49  (£34.51 off)

Amazon's offer slashes £34 off Apple's asking price.

5. Apple 2020 M1 Mac mini (512GB)

From: KRCS

Was: £899

Now: £854.05  (£44.95 off)

KRCS has already discounted the M1 Mac mini with 512GB storage - that's the £899 model.

They also have money off the entry-level 256GB M1 Mac mini - get that deal from KRCS here.

6. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: KRCS

Was: £999

Now: £949.06  (£49.94 off)

KRCS has money off the entry-level M1 MacBook Air. You can buy it from them for £949.06 - which is almost £50 off.

KRCS is also selling the 512GB 2020 M1 MacBook Air with 8-core CPU and 8-core GPU at a discount, you can find that deal here.

7. Adobe Creative Cloud - All Apps Plan

From: Adobe

Was: £49.94 per month

Now: £39.95 per month  (£9.99 off per month)

Adobe slashed 20% off its Creative Cloud All Apps plan for Black Friday. Ends 27 November.

8. Apple iPhone 12 Pro Max

From: KRCS

Was: £1,099

Now: £1,088  (£11 or 1% off, up to £14 off)

A small but extremely rare discount on Apple's new flagship, the top-of-the-line iPhone 12 Pro Max.

KRCS rarely offers huge discounts, but it's a great place to make small savings on products that most retailers aren't discounting at all.

9. Apple 13in MacBook Pro, 2.4GHz quad-core 512GB (2019)

From: Currys PC World

Was: £1,999

Now: £1,349.97  (£649 off)

This is a great discount off 2019's top-of-the-range 13in MacBook Pro. It's got a 2.4GHz 8th-generation quad-core processor and a generous 512GB SSD.

10. NordVPN two-year subscription

From: NordVPN

Was: £220.80

Now: £68.53 (£2.86 per month)  (68% off)

NordVPN is running its Black Friday promotion which adds a free three months on top of the already discounted two-year plan.

This deal runs until Cyber Monday so don't miss it. Instead of the usual monthly price of £9.20, the discount means it costs you only £2.68 per month.

You pay for the first 24 months, then the remaining three months are free.

NordVPN tops our round-up of the best VPN services you can buy, and has just rolled out its NordLynx protocol (based on WireGuard) which offers up to twice the speed as before.

11. Apple 12.9in iPad Pro (Wi-Fi, 256GB, 4th-Gen)

From: Amazon

Was: £1069

Now: £990.20  (£78.80 off)

Amazon has slashed £78.80 off the iPad Pro 12.9, which released earlier this year. This is the 256GB model, which means it's pricier than the 128GB model (currently £912 at Amazon), but extra storage means you're less likely to find you've run out of space in future. iPad storage can't be upgraded, so choosing the right fit from purchase is important. See our full review.

12. Fitbit Charge 4

From: Currys PC World

Was: £129.99

Now: £99.99  (£30 off)

Currys £30 off the Fitbit Charge 4 fitness tracker. This deal is also available from Argos and Very.  See our full review of the Charge 4.

13. Apple iPhone 11 Pro (256GB)

From: Amazon

Was: £1199

Now: £1074  (£125 off)

The outstanding Apple iPhone 11 Pro is one of the finest iPhones to date and this Amazon deal knocks a not-insignificant amount off its asking price.

14. Apple iPhone 12 Pro

From: Virgin

Now: From £40 per month  (with free AirPods)

Virgin's bundle offer includes a free pair of Apple's AirPods for free. You can also save £350 when you trade in your old phone. See other excellent iPhone 12 and 12 Pro deals.

15. Apple 27in iMac, 3.7GHz six-core, 5K Retina Display, 2TB Fusion Drive (2019)

From: Currys PC World

Was: £2,249

Now: £1,599  (£650 off, free next-day delivery with 'FREENEXT')

Save money on the 2019 iMac with this deal from Currys PC World. This was the top-of-the-range six-core 27in model that used to cost £2,249 (the equivalent now costs £2,299). You also get £40 off Microsoft 365 Family with code OFFICESAVE40 and £30 off Microsoft 365 Personal with code OFFICESAVE30. Plus, get free next-day delivery with the code FREENEXT.

This model features a 9th generation Intel i5 processor and AMD Radeon Pro 580X graphics. Note that this includes a 2TB Fusion Drive - Apple is now shipping all iMacs with SSDs as standard.

16. Apple 21.5in iMac, 3.0GHz six-core, 4K Retina Display, 1TB Fusion Drive (2019)

From: Currys PC World

Was: £1,449

Now: £1,099  (£350 off)

You can get money off this 2019 top-of-the-range 21.5in iMac with Currys PC World. It's almost identical in spec to the 2019 entry-level 27in iMac, but way less money! 

Don't forget: You also get £40 off Microsoft 365 Family with code OFFICESAVE40 and £30 off Microsoft 365 Personal with code OFFICESAVE30. Plus, get free next-day delivery with the code FREENEXT.

17. Apple iMac Pro, 3.2GHz, 8-core Xeon, 32GB RAM, 1TB SSD, 5K Retina display (late 2017)

From: Currys PC World

Was: £4,899

Now: £3,299  (£1,600 off)

The iMac Pro hasn't been updated since it was introduced in 2017, but it is still one of the most powerful iMacs. It's also the most expensive iMac - but Currys is offering money off!

Note that this is the 8-core model that Apple discontinued, which means you can now get 10-core model from Apple for £4,999, but this is still a decent deal.

18. Apple 13in MacBook Pro, 2.4GHz, quad-core, 256GB, Silver (2019)

From: Currys PC World

Was: £1,699

Now: £1,199.97  (£499.03 off)

Here's a saving on the 2019 13in MacBook Pro with 2.4GHz Quad-core processor - it's the 256GB version that would have cost £1,699 at launch, while the newer equivalent retails at £1,799.

19. Apple 27in iMac, 3.1GHz six-core, 10th-gen, 256GB SSD (2020)

From: KRCS

Was: £1,829

Now: £1,646.10  (£183 off)

KRCS has already discounted the new 2020 27in iMac. You can get the 3.1GHz 6-core, 10th-gen, 2020 iMac for £1,646.10 - a really decent discount for such a new model.

20. Apple MacBook Air, 1.1GHz quad-core, 512GB (2020)

From: Amazon

Was: £1,299

Now: £1,100.46  (£198.54% off)

There's money to be saved on the 2020 quad-core MacBook Air over at Amazon.

We've seen this model for sale for even less though. This is the cheapest we've seen it so far.

Should I wait for Black Friday?

There's no longer a need to wait until 27 November, as retailers will likely start launching deals earlier and earlier. If you see a good deal, chances are the price won't go any lower on Black Friday. 

Last year, Currys PC World started releasing early Black Friday pricing and promised customers prices wouldn't drop further on Black Friday – and if it did, customers would be credited back the balance.

Oud advice is clear: if you see a good deal, don't wait for the actual Black Friday date.

When is Black Friday 2020?

Black Friday always falls on the day after US Thanksgiving. This year, the date is 27 November.

While the event itself falls on the tail-end of the month, discounts and deals will start rolling in well before then. Recent years have shown that Black Friday is no longer a singular event, but an entire period, and Amazon's launch of its Early Black Friday Deals event highlights just that.

This is good news for shoppers for a couple of reasons. First off, it removes having to wait until November and then the inevitable frenzy for limited stock on an isolated day or week. Second, in a post-coronavirus world, pacing deals out over a series of weeks instead of days will no doubt help prevent delivery overloads.

This also allows Apple shoppers to explore Apple deals from other retailers, and not just from Apple's own Black Friday promotion, which is fairly limited. 

Amazon often has a mighty array of Black Friday Apple deals, while others worth checking out include Currys PC World and Carphone Warehouse. See other top retailers in the section below.

What is Black Friday?

On Black Friday, retailers offer huge discounts to shoppers ahead of the holiday season. It all began in the US, falling on the day after Thanksgiving, but over the past few years it has really taken off around the world, including here in the UK.

A more recent trend is Cyber Monday, which came about because it tends to be the busiest day of the year for online shopping. Cyber Monday always falls on the Monday after Black Friday.

Apple iPad 8

Will Apple have Black Friday 2020 deals?

Yes, Apple confirmed on 23 November that its four-day shopping even will return this year.

The four-day event will start at 12 AM on 27 November, and carry through to 11:59PM on 30 November, or Cyber Monday). Apple customers will get a gift card worth up to £120/$150/AUD$210 with select purchases.

Check out what Apple has announced over at its dedicated Black Friday Shopping Event page.

Last year, Apple offered a free Apple Store Gift Card worth up to £160/US$200 with qualifying purchases:

  • £40/$50 with selected iPhones, Apple TVs, HomePods, and Apple Watches
  • Up to £80/$100 with iPads and Beats headphones
  • Up to £160/$200 with Macs

The catch, unfortunately, is that its newest products are not included, such as the iPhon12 range, or new 10.2in 8th gen iPad or Apple Watch 6.

Official Black Friday shopping event aside, we'd also keep an eye out on the Apple Refurbished Store for any discounts on iPhone handsets, iPads, Watches, MacBooks and other devices.

You'll be pleased to hear that you'll find Apple products available with big discounts from third-party retailers in the UK and US on Black Friday, so Apple's gift cards aren't the only option.

How to get the best Black Friday (2020) deals

Spotting a good Black Friday deal takes a bit of work but luckily we have pulled together all the best Apple deals by product in the following deal roundups. We include the prices that you would pay if you bought the product (or equivalent product) from Apple.

Our team of Apple experts is always scouring the web for the top deals, offers and discounts on Apple products and accessories on sale, whether it's Black Friday or not.

We use our knowledge of Apple, its products and the retailers that sell them to highlight only the best money-off offers and weed out the deals that aren't as good as they appear to be.

We have picked out the current best Apple deals we've found across all retailers in the UK below.

You may also find these articles helpful for deals on non-Apple products: