The most wonderful time of the year is just a few weeks away. That may not quite fill you with joy if you're still behind on your Christmas and holiday shopping – especially if you missed Black Friday and Cyber Monday deals. But dread no more! Christmas deals are now upon us and you can find excellent Apple deals from major retailers this very moment. 

Whether you're after an Apple Watch, looking to upgrade your old iPad, or want to simply find the best price on the latest Apple devices this December, you've come to the right place. We're sorting out the best Apple deals in both the UK and US.

Apple's has also had two major launch events recently, introducing upgrades to nearly all of its product lines. In September, Apple launched the new iPad 10.2in (9th gen), the iPad Mini (6th gen), Apple Watch Series 7, and of course the iPhone 13 range. Then in October, Apple gifted us with brand new 14in and 16in MacBook Pro devices with M1 Pro and M1 Max processors, along with new colourful HomePods Minis. Don't forget there are also new M1 iPad Pros which Apple launched earlier this year too. 

Good news for you: this can only translate to loads of Christmas and holiday deals! 

With so many new products, prices on older models (and by older, we mean from last year) are to drop dramatically. Retailers will want to get rid of old stock too, making it a perfect time to snag up new Apple gear ahead of the holidays.

While you won't find many deals directly from Apple through the year (unless you're a student or buying refurbished) there are excellent offers on Apple hardware from a number of other retailers. 

We've taken that hit for you, and you can put your trust in our team of Apple experts to bring you only the Apple deals worth knowing about. 

If you want to venture beyond Apple devices and accessories, see the best deals of the week across all tech on our sister site Tech Advisor. 

We're also looking at the best Apple gifts for Christmas here if you need a bit of inspiration.

Best Apple Sales of Christmas 2021 - Quick links

UK retailers

US retailers

Best Christmas/Holiday Apple Deals UK 

1. Apple AirPods Max

From: Laptops Direct

Was: £549

Now: £399  (£150 off)

This £150 saving on the AirPods Max is the best around. It only applies to the models in pink and green, but you can find discounts across the other colour finishes too, with £120 off the silver version and £49 off the blue version.

2. Apple Magic Mouse 2

From: Smartfone Store

Was: £79

Now: £59.99  (£19.01 off)

Apple may have discontinued the Magic Mouse 2, but you can pick it up from the Smartfone Store with £20 off. Very has the second-best price at £64.99.

3. Apple AirPods 3 (2021)

From: John Lewis

Was: £169

Now: £159  (£10 off)

Considering how new they are, this £10 discount on the new AirPods is well worth having. AO and Amazon are both matching the deal.

4. Apple Watch SE (44mm, GPS + Cellular)

From: Amazon

Was: £349

Now: £301.37  (£47 off)

The Apple Watch SE may not have all the bells and whistles of the Series 7, but at £301 with a 44mm case and cellular connectivity, it's a tempting buy. 

5. Apple Watch Series 6 (44mm, cellular)

From: Amazon

Was: £509

Now: £329  (£180 off)

Save £180 on the 44mm Watch 6 with cellular connectivity from Amazon. It's the lowest price we've seen for this variant.

6. Apple AirPods Pro with MagSafe charging case

From: Laptops Direct

Was: £239

Now: £179  (£60 off)

This is an excellent saving on the AirPods Pro, Apple's excellent true-wireless earphones with ANC, but look out for the delivery fee. John Lewis is charging £189 but charges less for delivery and includes a 2-year guarantee.

7. Apple iPhone SE with iPad 10.2in (2021)

From: Virgin

Now: From £29 per month (2GB)

If you were looking to buy the new iPad along with a new iPhone ahead of Christmas, why not pick this offer from Virgin where both come bundled together.

See our dedicated articles on the best iPhone SE deals along with the best iPad (2021) deals.

8. Apple iPad Air 4 (64GB, 2020) Wi-Fi Only - Refurbished "Good"

From: Music Magpie

Was: £579.99

Now: £509.99  (£70 off)

Music Magpie has £70 off a Space Grey refurbished iPad Air 4 (2020) in "Good" condition. It's not the best price it has ever been, but it includes a free 12-month warranty for peace of mind and free delivery too. 

9. Apple iPad Pro (2021, M1, 12.9in)

From: Amazon

Was: £999

Now: £956.92  (£42.08 off)

Apple's super-powerful flagship tablet is a bit less expensive if you buy from Amazon, but note that this has gone up since the turn of the year. The same retailer had it for £899 before Christmas.

10. Apple Watch Series 7 (41mm, GPS + Cellular)

From: Amazon

Was: £469

Now: £440.86  (£28.14 off)

The Apple Watch Series 7 offers a larger, brighter display, slimmer bezels and more. Right now you can nearly £30 from Amazon on the 41mm cellular option.

11. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Amazon

Was: £1,249

Now: £1,099.97  (£149 off)

Amazon has a great deal on the 512GB MacBook Air with M1. This price means it's only £100 more than the entry-level model would usually cost, plus you get twice as much storage and that all important extra graphics core.

When we checked it was out of stock, but it's worth checking in case Amazon gets more in.

12. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,159  (£140 off)

This is a decent saving on the entry-level 13in MacBook Pro with M1.


13. Apple Mac mini, M1, 8-Core CPU / 8-Core GPU, 256GB

From: Amazon

Was: £699

Now: £648.97  (£50.03 off)

Amazon has a decent discount on the M1 Mac mini. If it sells out, you can also find it for £657.66 from the BT Shop.

14. Apple iPad Air with Apple Pencil

From: Virgin

Now: £26 per month (2GB data)

Get an Apple Pencil with the cellular iPad Air from Virgin – a great bundle if you were already after the Apple Pencil! It's a £19 upfront cost and £26 per month with 2GB of data to play with.  

15. Apple iPhone 12 with Watch SE (GPS, 40mm)

From: Mobile Phones Direct

Now: £79.99 upfront, £55 per month (60GB)

This bundle from Mobile Phones Direct includes a 40mm Watch SE (GPS) and 60GB of data. You also get free next day delivery.

16. Apple iPhone 13 mini with iPad (2021)

From: Virgin

Now: From £40 per month, no upfront cost

Pick up the latest iPad and iPhone 13 from Virgin in this Black Friday bundle, which is still available in December 2021.

17. Apple Watch Series 6 (44mm, cellular, Stainless Steel) - Refurbished

From: Music Magpie

Was: £699

Now: £389.99  (£309 off)

The Stainless Steel, 44mm cellular Apple Watch 6 is the most premium option you can buy - but not if you buy refurbished from MusicMagpie, where it currently costs less than £400. 

18. Apple iPad Pro (2021, M1, 11in)

From: Amazon

Was: £749

Now: £717.45  (£31.55 off)

Apple's exceptionally powerful M1-equipped iPad Pro for 2021 has a chunky price tag to match. But it's a little less chunky if you go to Amazon - and note that it's dropped by another couple of quid since before Christmas.

19. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Currys

Was: £999

Now: £889  (£110 off)

Everyone seems to have this deal right now! You can get the £999 MacBook Air with 8-core CPU and 7-core GPU in gold for £889 from Currys or Amazon, AO and John Lewis.


20. Apple Watch Series 6 (40mm)

From: John Lewis

Was: £379

Now: £279  (£100 off)

It cost £379 when new, so this is a generous saving; bearing in mind that the Series 7 does not represent a huge step forward, making this an excellent at under £300. It's a better deal than the Black Friday price of £289.

That's just the top 20 - there's a load more of where that came from right here.

Best Christmas/Holiday Apple Deals US 

1. Apple Watch Series 5 (44mm, cellular) - Stainless Steel

From: Amazon US

Was: $749

Now: $459  ($290 off)

Amazon US is selling the stainless steel Apple Watch Series 5 44mm with cellular connectivity with a whopping $290 off the original price. If you can live without the Spo2 monitoring of the newer Series, it's an incredible deal.

Stock is low, so be quick!

2. Apple AirPods Pro

From: Amazon US

Was: $249

Now: $179.99  ($70 off)

Amazon has the lowest price on the AirPods Pro at the moment with stock expected to return soon. Currently, the fastest delivery date is for the first week of January. If it sells out, head to Target where it's also $179.99.

3. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Best Buy

Was: $999

Now: $899  ($100 off)

You can save money on the entry-level M1 MacBook Air with 8-core CPU and 7-core GPU at Best Buy.

4. Apple 13in MacBook Pro, 2.0GHz quad-core, 512GB (2020)

From: Best Buy

Was: $1,799

Now: $1,299  ($500 off)

There's an amazing deal to be had on the 13in MacBook Pro with 2.0GHz Intel processor that Apple was selling for $1,799 before it introduced the M1 Pro model. With a saving of $500 this is an amazing deal on a MacBook if you would rather stick with Intel. It's an even bigger discount than what we saw over Cyber Monday.

5. Apple Watch Series 6 (GPS + Cellular, 44mm)

From: Walmart

Was: $429

Now: $379  ($50 off)

US shoppers can save $50 on the 44mm Apple Watch 6 with GPS and Cellular from Walmart in its holiday sales. The retailer had $100 off over Cyber Monday, but $50 off is still a welcome saving.

6. Apple Mac mini, M1, 8-Core CPU / 8-Core GPU, 256GB

From: B&H Photo

Was: $699

Now: $649  ($50 off)

B&H has $50 off the M1 Mac mini with 256GB drive.

If you are a member, you can get this Mac mini for $600 at Costco.

7. Apple Watch Series 5 (GPS + Cellular, Aluminum) - 44mm

From: Best Buy

Was: $529

Now: $290.99  ($238.01 off)

Best Buy has over $230 off the Apple Watch 5 with cellular connectivity!

8. Apple iPhone 12 Mini (64GB, carrier locked to Straight Talk)

From: Walmart

Was: $499

Now: $349  ($150 off)

Save a $150 on the smallest model in last year's iPhone line-up from Walmart. Just bear in mind that this device will come locked to the carrier Straight Talk.

9. Apple iPhone 12 Pro Max (512GB) - Refurbished

From: DeCluttr

Was: $1,049.99

Now: $939.99  ($100 off with MISTLETOE10)

Pick up a 10% holiday discount from Decluttr when you use the code MISTLETOE10 at checkout (maximum discount up to $100). 

10. Apple 24in iMac, M1, 8-core CPU, 8-core GPU, 256GB (2021)

From: Walmart

Was: $1,499

Now: $1,434.95  ($64.05 off)

Walmart not only has 24in iMac in stock, it also has a discount! (Ignore the lies about the RRP though!)

Walmart also has the $1,699 model for $1,639.

11. Apple Pencil (1st generation)

From: Amazon US

Was: $99

Now: $89  ($10 off)

Amazon has $10 off the 1st gen Apple Pencil.

12. Apple 14in MacBook Pro, M1 Pro, 8-Core CPU/14-Core GPU, 2021

From: Walmart

Was: $2,499

Now: $2,449  ($50 off)

Walmart has $50 off the 14in MacBook Pro.

13. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Amazon US

Was: $1,249

Now: $1,099  ($149 off)

Save nearly $150 on the MacBook Air with the M1 chip from Amazon with delivery expected by 19-21 December. If it runs out of stock, the next best price is from B&H photo Video where it's £1149.

14. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: B&H Photo Video

Was: $1,299

Now: $1,199  ($100 off)

B&H Photo Video has a $100 saving on the M1 MacBook Air with 8GB RAM/512GB storage and 8-core GPU.

15. Disney+ Up to 6 months

From: Amazon Music

Was: $47.94

Now: Free with Amazon Music Unlimited  ($9.99 per month/$7.99 for Prime Members)

Amazon Music Unlimited now includes up to six months Disney+ for free!

16. Apple 16in MacBook Pro, 2.3GHz i9 8-core 16GB/1TB (2019)

From: Best Buy

Was: $2,799

Now: $2,499.99  ($300 off)

Best Buy has a great saving on the 2019 16in MacBook Pro with 8-core i9 and 1TB SSD. It was $2,799, but you can get it for $2,499.99, which is $300 off the price Apple used to sell it for, albeit $200 more than Best Buy's Cyber Monday price. 

Does Apple have a Christmas/Holiday sale?

Apple doesn't have any discounts specifically for Christmas. What you can get instead is the ongoing Educational pricing if you're a student or staff associated with a higher education institution (see how much you could save in our guide).

Over Black Friday, Apple had its annual 4-day event where it bundled gift cards worth up to £160/$200 with select purchases. The sale started 26 November and ended 29 November, we expect it to return next year.

Best Apple Deals right now

Where to buy the latest Apple devices at the best price

Once you know what you're looking for, check out our dedicated deals pages. We spend hours scouring the web for the best promotions every month so you have them at your fingertips...

Best iPhone deals

Best Mac deals

Best iPad deals

Best Apple Watch and Apple accessories deals

You may also find these articles helpful for deals on non-Apple products:

If you want to compare the different Apple products and their prices, Apple conveniently charts configurations and starting prices on its products:

  • MacBook and iMacs - see pricing differences across MacBook and iMac models based on screen size, processors, storage and more. You can choose up to two devices to compare side by side.
  • iPads - compare capacities and prices across all iPads, including Wi-Fi and Wi-Fi and Cellular models
  • iPhones - use the drop down on Apple's site to compare configurations on up to three different iPhone models. Clicking through to an individual model will take you to the RRP.
  • Apple Watch - see prices across all Series, both GPS and Cellular models.
  • Apple TV - compare capacity and price across Apple TV against Apple TV 4K.

Where to find the best Apple deals

Beyond Apple, you can expect to find great deals from authorised Apple resellers such as KRCS. KRCS covers the full range of Apple products, including AppleCare coverage and Beats headphones.

The retailer already has £165 off the brand new M1 Pro/M1 Max MacBook Pros. Keep in mind availability might vary based on the configuration you're after.

Of course, Amazon is the ultimate juggernaut to watch. We would recommend signing up for the 30-day free trial of Amazon Prime so you can take advantage of the Lightning Deals.

Lightning Deals slash prices off limited stock items, which is why the deals only last a few hours. The benefit of a Prime membership is that you would be able to access the Lightning Deals 30 minutes in advance of non-members.

It's a good idea to keep an eye on the competing retailers that offer Apple products, some of which include:

If you're in the US, see these major retailers:

Apple Education Discount

Apple's Back to School Sale has ended in the UK, US and Canada. While students can no longer claim a free pair of Apple AirPods with a MacBook or iPad, they can still pick up the latest Apple gear at lower prices with an institutional email address. You can save hundreds of pounds or dollars on top-spec devices, so don't miss out.

KRCS also offer student discounts on Apple devices, plus its trade-in program can save you even more.

Be sure to check out our full guide on the Apple Education Store.

Where to find refurbished Apple deals

If you're looking for a top refurbished Apple deal, the first place to check is the Apple Refurbished Store. Devices there are guaranteed to look and work just like new. Any parts that are up to scratch are replaced so what you get out is virtually indistinguishable from new. The only major difference is you'll be paying a lot less. 

The only issue with buying from the Apple Refurbished Store is that you won't always find stock so you might need to go to other resellers. Here are a few worth checking out for MacBook deals:

See our full guide to buying refurbished Macs and iPads.

Where to buy a refurbished iPhone deals

You can pick up refurbished phones on contract as well from the following carriers and resellers:

See our full guide to buying refurbished and second-hand iPhones.

When to expect major Apple deals - Key dates

Don't forget, there are several key points in the year when you're more likely to save on Apple devices – especially given Apple hardly holds sales of its own.

Black Friday 2021/Cyber Monday 2021 On Now- Of course, the grand-daddy of all sales is the Black Friday and Cyber Monday period with discounts from every major retailer. Last year we saw hundreds of pounds off the Apple Watch 5 smartwatches, refurbished Apple devices, discounts on iPads, the new M1 MacBooks, and more. Similarly we expect serious discounts on last year's models this year. Apple also has its own Black Friday event. Last year it offered customers gift cards worth up to £120/US$150 with select purchases.

Apple Back to School Sale US/UK - (Ended) Apple's Back to School Sale in the UK and Canada has now ended though students and staff can still get the student discount. Like last year, students and staff in higher education received a free pair of AirPods with Mac or iPad purchases.

Prime Day 2021 - (Ended, 21 to 22 June)- Amazon's Prime Day 2021 was the retailer's most successful Prime Day to date. We saw excellent discounts on the iPhone 12 and iPad Air. Just make sure you're a Prime member so you can access those exclusive Apple discounts.