Getting great video these days is easy. Your iPhone can capture fantastic 4K footage, while even quite affordable action cameras will give you smooth, well-exposed results in 4K or 1080p full HD. Use a compact system camera or DSLR and you can get raw footage of near-professional quality.

Getting it into a state that people want to watch though takes a bit more effort. Those action camera shots could look even better with a little less noise and the wide-angle lens distortion corrected. Titles, some simple colour grading and the creative use of filters could give your video a more consistent, polished look, while transitions and effects could add pace and personality. It doesn’t take much to turn good footage into something more exciting that your audience will enjoy and keep watching. That’s just as relevant when you’re sharing with friends and family as when you’re trying to make it as a budding YouTube star.

You can do some fine, basic editing with iMovie, but to take your work to the next level you need something with a more advanced feature set. That’s where Filmora Video Editor enters the picture, giving you a superb range of tools and materials to work with, but within a simple, intuitive drag-and-drop interface that can help you turn out slick, professional-looking video in minutes, not hours.  To show you how, we’re going to take some footage on a tour through Filmora’s tools and features, showcasing how effective an editing tool it is. Get The Ultimate Guide to YouTube Video Editor Alternatives here.

Editing iPhone and Action Camera video in Filmora

  1. Launch Filmora, then select the Action Cam tool. This new addition to Filmora’s toolbox has features specifically designed to fix the most common issues affecting action camera footage. Click the Import button and find the clip you want to work on, then click the Fix button to see options for Lens Correction, Stabilization and Denoise. The Lens Correction feature has preset options for the most common action cameras and settings, while Denoise is great for cleaning up the image.

  1. Click the Color button and you can adjust the brightness, contrast, saturation and colour balance, and even tint or desaturate the colours to get a black-and-white or sepia tone effect. Click Speed, meanwhile, and you can adjust the running speed of specific clips or add freeze-frames and reverse replay effects; perfect for that sports or outdoor activity video. When you’re done fixing and adjusting your raw footage, click the Export button bottom-right. You can then import the processed clip into the main Filmora editor manually, or select the Upload button to open the editor and transfer it automatically.

  1. The main Filmora editor makes assembling clips into a finished video intuitive and easy. Click the top button on the left-hand toolbar to see the exported clip, or drag other clips direct from their folder into the clips panel at the top. You can now drag clips from there onto the first video track of the Timeline, then rearrange their position at will. Drag the red line into place, and you can right-click to trim shots to length or split one clip into multiple smaller shots.

  1. Adding a soundtrack isn’t any more difficult. Just click the Music button and import your own track, or pick a category then select one of Filmora’s many built-in soundtracks. Just drag it down to the Timeline to add it to your project. Titles, meanwhile, can be added by clicking the T button, browsing through the presets then dragging one onto the Titles track of the timeline. You can double-click on it to open the Inspector panel and change both the text and how it’s formatted, before clicking OK to add it to your work.

  1. Transitions smooth over the jarring cuts between different shots and help you get a more polished result. Click the button below the T button and you can browse through the options, ranging from simple fades and dissolves to flashier wipes and other effects. Simply drag one into the space between two shots to put it into place. Filters, meanwhile, are ideal for adding a vintage look or changing the tone and mood of a shot. These can be dragged into the Filters track of the Timeline, where they’ll affect any shots they overlay. Click and drag on the edge of a filter to expand it left or right to cover more or less of your footage.

  1. Effects add even more interest to your video, giving you cool bokeh blur effects, the appearance of old or damaged film stock, lens flares and other light-related artefacts and a whole lot more. Then the Motion Elements give you a huge range of animated overlays, badges and other extras you can use to add character to your video. Before long you’ll have something special, ready to click the Export button and render it out.

There’s More in Store

That’s just the start. Filmora is absolutely crammed with brilliant music, filters and effects that could help you turn a decent holiday video into something people want to share, or your next YouTube video into the one that drives Subscribe clicks. Best of all, this selection is only getting bigger, with Filmora’s Effects Store adding new effects bundles on a monthly basis, covering everything from action movie special effects to new titles, filters, effects and themed sets, designed specifically for certain genres or to give a fresh, seasonal feel.

What we have here is a fully-featured, versatile video tool without the complexity or the price tag you’d expect. For a deeper insight into Filmora, go hands-on with the free trial version from You’ll be amazed at what you can do.