Apple makes the best tablets around, but anyone who's glanced at the iPad range will have noticed that you pay through the nose for the privilege. The company itself rarely offers a discount, but don't despair - if you know where to look, it's possible to find a good deal on the latest iPads (and even better savings on the older models).
In this story we've brought together the best prices for each of the four current iPad models:
For each model you'll find automatically updated prices, so you can be sure you're getting the best price. At time of writing, the best deals are on the more expensive models - ranging from saving a little on the basic iPad to a lot on the iPad Pro - which is what you expect really: the more you spend, the more you'll save.
If you've yet to decide which model of iPad you'd like to buy, check out our expert iPad buying guide.
It's unusual to see significant money off iPads - even Apple itself will only occasionally offer iTunes vouchers as a free gift with an iPad around Black Friday or Christmas rather than money off the list price. But right now you can find savings at Amazon in both the UK and US - and at territory-specific stores like John Lewis and Currys/PC World.
How to find the best iPad deals on Prime Day
While there are some fantastic deals available, you also need to be careful. While we've only linked to reputable stores, if you're looking elsewhere too then be careful about any deals that seem too good to be true. Scammers are aware that lots of people are looking for iPad deals, so we recommend that you stick to sellers you know and trust.
Apple's entry-level iPad is an excellent tablet if you fancy a cheapish tablet that runs iOS and runs it well - or are buying for education. It's cheaper than the previous year's model - which was already at the bargain end of Apple's range - and you get Apple Pencil support, a faster new processor and - again, if you're in education - a tasty iCloud storage deal that makes up for the lack of a 256GB or higher option. For more, read our Apple iPad review.
UK RRP: From £319
US MSRP: From $329
The iPad mini proves that this form factor is still desirable and useful even in an age of larger smartphones. With the A12 processor at an affordable base price, Apple's smallest tablet is a tiny powerhouse of a computer.
Yes, the design is seven years old but with the addition of Apple Pencil support and with decent battery life, Apple has breathed new life back into the iPad mini. Not everyone wants or needs to spend £1,000 on an iPad Pro. Read our iPad mini review.
UK RRP: From £399
US MSRP: From $399
The iPad Air is a powerful and easy-to-use tablet with a large and well-specced screen, long battery life and attractive design, all at a sensible price. There are some compromises here, but as an all-round package this is vastly appealing. Read our iPad Air review.
UK RRP: From £479
US MSRP: From $499
There's no doubt that the iPad Pro is an amazing tablet, complete with its new slim-bezel design as well as a range of hardware upgrades.
Really there's little to dislike but do bear in mind that you'll need the Apple Pencil and Smart Keyboard to make the most of the iPad Pro. Read the Apple iPad Pro review on our sister site Digital Arts.
iPad Pro 11in deals
UK RRP: From £769
US MSRP: From $799
iPad Pro 12.9in deals
UK RRP: From £969
US MSRP: From $999
Apple Refurbished Store
One of our favourite tricks for iPad deals is the Apple Refurbished Store, where you'll find iPads with huge discounts. These are items that have been returned, but you will really struggle to spot any evidence of that.
Apple replaces the battery and outer shell of every refurbished iPad, and you'll still get all of the accessories and manuals that would come with a new model. Plus, you'll also get the same one-year warranty as you would with a brand-new iPad.
The only thing that gives the game away is the box - Apple replaces the original with a white box to prevent people from buying the discounted models and selling them as new.
You can take a look at iPads in the Apple Refurbished Store.
Best iPad Student Deals
Another great resource to help you save is Macworld's Student Deals page, particularly the Tech & Mobile section. Right now, Apple is offering 5% off iPads. You also get up to 10% off Macs, 50% off Apple Care and 8% off accessories.
Simply create an account, log in, and verify your student status, and the discount is yours.
If you're looking for deals on more than just iPads, you can check out our wider guide to the best Apple deals.