What to expect at Apple's spring event 2017: Apple Watch launch event
Apple Watch launch day has come and gone. In this article, we recap the Apple Watch launch event. You can also read our Apple Watch live blog, to see our reaction to all of the announcements and product unveilings as they happened; and look back on our predictions from before the event.
Apple Watch Event: What happened?
With the 'Spring Forward' announcement throwing new products and features at us left right and centre, let's recap what was announced:
Apple announces the Apple Watch: Pricing, availability and more details
The centrepiece of the Apple announcement was, of course, the Apple Watch. Apple recapped many features that were originally announced back in September along with hands on demos and even an interview with a marathon runner about how the Apple Watch helps her train.
Some new details were also announced, such as the battery life of the Apple Watch - something that has caused much discussion online. The Apple Watch boasts an 18-hour battery life on a single charge.
The Apple Watch will be available in two different sizes (38 & 42mm) in three different collections. The Apple Watch Sport boasts a lightweight anodised aluminium case in silver and space grey with Ion-X glass with a variety of durable, colourful straps. The Watch Sport will be available for between £299-399 inc VAT.
The Apple Watch features highly polished stainless steel and space black stainless steel cases, protected by sapphire crystal. The Apple Watch comes with a choice of three leather straps, a stainless steel link bracelet, Milanese loop or a black or white sport band. The Apple Watch will be available for between £479-949 inc VAT.
The Watch Edition is the most sought after collection, boasting a custom 18 carat gold body that’s twice the strength of normal gold. It’s partnered with uniquely designed straps with 18 carat gold clasps. That level of craftsmanship is reflected in the price though, as the Watch Edition starts at £8,000!
All three variations of the Apple Watch will be available to pre-order online on the 10April. But what if you’re not too sure whether you want one? From the 10 April, you’ll be able to go to stores and go hands on with the Apple Watch, before its general release on the 24 April.
If you want to find out more details about the Apple Watch, its features and availability, click here.
Apple announces brand new MacBook: Pricing, availability and more details
Apple announced a brand new MacBook, not a redesigned MacBook Air as rumours suggested. Every part in the new MacBook was redesigned in order to create a notebook that weighs 2 pounds and is only 13.1mm thin (24 percent thinner than the MacBook Air). As well as it being extraordinarily thin, the new MacBook comes packing a 12” retina display that’s also the thinnest display ever used on a Mac.
The most impressive feature may be the new Force Touch trackpad that brings you a new level of interactivity with your Mac. Similarly to how Force Touch works on the Apple Watch, you can set custom actions for a force touch on your Mac. If you force touch an address, it should open the Maps app and search for the address, for example. It also has a built in Taptic engine that gives you varying levels of feedback that are dependent on the interaction.
To make the new MacBook as thin as possible, Apple opted for the more compact USB-C port. The USB-C port doesn’t just deal with data transfer but also video out and charging. While there may be a need for adapters at the moment, Apple reassured the audience that other companies would adopt the hardware soon.
For the first time ever, there’s a variety of MacBook finishes to choose from - Silver, Space Grey and Gold, just like the iPad Air and iPhone 6. They’ll be available to buy from Friday 10 April, with prices starting at £1,049.
Apple announces new MacBook Air
Apple also announced new MacBook Air models at the event. We've got information about the new 13in MacBook Air here.
The new MacBook Air models feature Broadwell processors, faster flash storage and better graphics, and upgrades Thunderbolt to Thunderbolt 2.
Apple announces new 13in MacBook Pro
Apple also announced new 13in MacBook Pro with Retina display models at the event. We've got information about the new 13in MacBook Pro here.
The new MacBook Pro models feature new processors and a Force Touch haptic touchpad.
Apple didn't update the 15in MacBook Pro at the 9 March event, however.
Wondering which MacBook is best for you? Read: MacBook Air vs MacBook Pro comparison review, 13in Apple laptops compared
On the next page you can read what we predicted would happen ahead of the event...