Black Friday is only days away - it falls on Friday 26 November 2021 and will last until Monday 29 November (aka Cyber Monday). But the deals have already started.
Actually, we find discounts on Apple products all year round, although these tend to be from resellers rather than from Apple itself (unless you shop in Apple's Refurbished Store). We track these deals so we know which deals are decent and which ones are actually more expensive than they were last month.
But, at least in theory, the best discounts should be available during the Black Friday period, so if you are wanting a new Mac, iPad, iPhone, Apple Watch or any other Apple product this could be the time to buy!
What to expect from Apple for Black Friday
Apple doesn't hold a Black Friday sale. Instead it offers vouchers with qualifying sales and 2021 is no different.
Apple's Black Friday event will begin at 12am on 26 November and continued until 11:59pm on 29 November (aka Cyber Monday).
Apple is offering customers a gift card worth up to £160/$200/AUD$280 with select purchases. Here are the gift card values you could 'earn':
- £160/$200/A$280 with a 27in iMac
- £80/$100/A$140 with MacBook Air and 13in MacBook Pro, Mac mini
- Up to £80/$100/A$140 with iPad Pro 11in and iPad Pro 12in
- Up to £60/$75/A$105 with AirPods Pro, AirPods (2nd and 3rd gen) and AirPods Max
- £40/$50/A$70 with Apple TV 4K and Apple TV HD
- £40/$50/A$70 with iPhone SE, iPhone 12 and iPhone 12 mini - see the best iPhone deals
- £40/$50/A$70 with Beats Studio3, Beats Solo3 Wireless Headphones and more Beats headphones
- £40/$50/A$35 with Apple Watch Series 3 and Apple Watch SE
- £40/$50/AU$70 with accessories including Apple Pencil (2nd gen), Smart Keyboard Folio, MagSafe Duo Charger, AirTag (4 pack), and Magic Keyboard.
Note that not every Apple product is included in the offer - as is usually the case. For example, in 2020 the MacBook Air and Mac mini were left out of the voucher scheme and the Apple Watch 3rd gen was the only Apple Watch included. This year the 14in and 16in MacBook Pro, Apple Watch 7, iPad mini, iPad and other new products are left out of the scheme.
Check out our round-up of all the best Apple deals to see what the best deals are.
What to expect from Apple Resellers for Black Friday
Here's what to expect from the various Apple resellers for Black Friday. As we find out about Black Friday Mac deals we will highlight them below.
What you won't get...
The one thing holding the deals back this year could be stock shortages that mean certain new products are incredibly hard to get hold of. With stock low for a number of products at the moment retailers may prefer to keep the RRP rather than discount and have all those sought after products fly off the shelves.
We have separate round ups for the best MacBook Air deals, MacBook Pro deals, iMac deals and Mac mini deals. We have deals on the Apple Pencil, Magic Keyboard and Magic Mouse.
Here's an overview of our pick of the very best Apple deals available in the UK right now.
Here's an overview of our pick of the very best Apple deals available in the US right now.
Apple Watch Series 5 (GPS + Cellular, Aluminum) - 44mm
From: Best Buy
Now: $290.99 ($238.01 off)
Apple iPhone 12 Pro Max (512GB) - Refurbished
Now: $1,019.99 ($120 off in Winter Sale)
Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)
From: Amazon US
Now: $1,149 ($100 off)
Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)
From: B&H Photo Video
Now: $899 ($100 off)
Disney+ Up to 6 months
From: Amazon Music
Now: Free with Amazon Music Unlimited ($9.99 per month/$7.99 for Prime Members)
Amazon has already started its Black Friday sale: you can find Early Black Friday Deals on the website already.
- Amazon has a 40mm Apple Watch Series 6 (cellular) for £375 (RRP: £479) Get the deal here.
- Amazon also has a 44mm Apple Watch Series 6 (GPS) for £309 (RRP: £409) Get the deal here.
- The Apple Pencil (2nd Gen) is £99 (RRP £119) Get the deal here.
- The Apple Pencil (1st Gen) is £64 (RRP £89) Get the deal here.
- The Magic Mouse is £54.90 (RRP £79) Get the deal here.
- The Magic Keyboard is £75.99 (RRP £89.99) Get the deal here.
- You can get the iPhone 12 Pro Mac for £845.00 (RRP £899) Get the deal here.
- Apple Silicon Case for iPhone 13 Pro Max for £39 (RRP: £49) Get the deal here.
- Apple leather case for iPhone 13 for £49 (RRP: £59) Get the deal here.
- Amazon also has a good deal on the AirPods Pro for £189 (RRP £239) Get the deal here. The price was £199 recently, so this is an even better deal that it was!
AO.com's Black Friday deals are already live>
- Like Amazon (and nearly everyone else), AO also has the AirPods Pro for £189 (RRP £239) Get the deal here.
- AO also has the 2nd gen AirPods for £99 (RRP £119 - AO is quoting the old price for the 2nd gen models) Get the deal here.
Argos's Black Friday sale has started and you'll find details here. We don't expect to see great discounts on at Argos though as we rarely see them beat the other resellers deals at any other time.
Currys has already started their Black Friday sale. Check this page for the latest Black Friday deals.
While we aren't seeing any specific Black Friday deals on Apple products, Curry's is usually good for year-round discounts on Apple products (in fact we usually see Currys, Amazon, John Lewis and Laptops Direct matching discounted prices). If Currys does have Black Friday deals on Apple kit you can expect them to be for older, discontinued products.
eBuyer has also kicked off the Black Friday sale already. You can see more here. eBuyer says that it is offering its Black Friday prices now, they say that if the price goes lower they will refund the difference.
You can view John Lewis' Black Friday deals on this page.
As yet there are no Apple specific Black Friday deals at John Lewis, but we do tend to see good deals on Apple products at John Lewis all year round.
KRCS can be relied on to discount Apple products all year round, in fact KRCS is always first to discount any new Mac, offering money off as soon as they become available. As a rule KRCS offers 5% off Apple's price, so you can always get a deal there.
KRCS's Black Friday deals kicked off in early November with some excellent discounts on 13in, 14in and 16in MacBook Pros.
Now the Apple reseller also has at least 10% off for Black Friday on M1 MacBook Air, 27in iMac, 24in iMac, 21.5in iMac, M1 Mac mini, Intel Mac mini, and the 2020 iPad Pro.
You can check here for more information.
For now, here are some of the best KRCS deals:
- £101 off the MacBook Air (M1) £898 (RRP: £999) Get the KRCS deal here.
- £164.90 off the 24in iMac, £1,484.10 (RRP: £1,484.10) Get the KRCS deal here.
- £129.90 off 13in MacBook Pro with M1, 8-core CPU/8-core GPU, 8GB RAM/256GB storage, RRP: £1,299 now: £1,169.10 Get the KRCS deal here.
- £70 off Mac mini with M1, RRP: £699 now: £629 Get the KRCS deal here.
- £149.90 off 13in MacBook Pro with M1, 8-core CPU/8-core GPU, 8GB RAM/512GB storage, RRP: £1,499, now: £1,349.10 Get the KRCS deal here.
- £239.90 off 14in MacBook Pro with M1 Pro, 10-core CPU/16-core GPU, 16GB RAM/1TB storage, RRP: £2,399, now £2,159.10. Get the KRCS deal here.
- £189.90 off entry-level model 14in MacBook Pro with M1 Pro, 8-coreCPU/14-core GPU, 16GB RAM/512GB storage, RRP £1,899, now £1,709.10. Get the KRCS deal here.
- £329.90 off 16in MacBook Pro with M1 Max, 10-core CPU/32-core GPU, 32GB RAM/1TB storage, RRP: £3,299, now £2,969.10 Get the KRCS deal here. (Out of stock, but you can order now at this price)
- £259.90 off 16in MacBook Pro with M1 Pro, 10-core CPU/16-core GPU, 16GB RAM/1TB storage, RRP: £2,599, now £2,339.10 Get the KRCS deal here.
- £240 off 16in MacBook Pro with M1 Pro, 10-core CPU/16-core GPU, 16GB RAM/512GB storage, RRP: £2,399, now: £2,159 Get the KRCS deal here. (KRCS predicts stock shortages, but you can order now at this price).
You can already find Black Friday savings at Laptops Direct here.
However these so called 'deals' aren't really that great if you look into them...
Among them are the following:
- iPhone XR for £399, was £499. Get the deal here. See more iPhone deals here.
- Laptops Direct claims that they have a Black Friday deal on New 3rd-gen AirPods for £169 - except that the RRP of these headphones is £169, so you aren't actually saving anything! Get them here.
- AirPods Pro for £189, RRP £239. Get the deal here. (Everyone has this deal right now)
- AirPods 2nd gen for £109, RRP £119. Get the deal here.
- 4 pack of AirTags for £99 - again the RRP is £99 so this isn't a deal really. Get them here.
- iPad 10.2 (2020 model) for £399.97 - the NEW model costs £319 so this really isn't a good deal! Get one here.
- Laptops Direct also have a MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB, silver (2020), for £919, but up until recently this was £899.97 here.
- 1.4GHz MacBook Pro, 4-core, 512GB SSD (2020), Was: £1,299 (discontinued), now: £1,129.97 here. That's £169.03 off - but it's actually had that saving for a while and in the past we've seen Laptops Direct sell this model for £999.97!