The iPad Air 4 went on sale 23 October, 2020. Despite a design shift to look similar to the latest Pros, the slate was the very first Apple device to come with the A14 Bionic chip, as well as moving Touch ID to the power button.

The new 10.9in iPad Air is an excellent halfway house between the entry-level iPad and high-end iPad Pro – and ideal for those who need some extra power, but don't want to spend hundreds of pounds on a device that may not replace their laptop. 

If you want to know where to buy the iPad Air 4 this month at the best price this October, you've come to the right place. We're starting to see massive discounts, especially now that there are so many new iPads to choose from, including the new iPad mini, iPad Pro with M1 and new iPad (9th gen).

Students and teachers can benefit from Apple's Back to School Sale which includes Educational pricing on the Air 4, along with a free pair of AirPods – you'll need to hurry though, as the offer ends 11 October.

It's also a good time to stay on alert for any early Black Friday 2021 iPad Air deals. The event itself arrives on 26 November, but we've seen offers arrive as early as October in recent years. We'll be flagging any early Black Friday iPad Air deals here as we spot them.

We're also looking at the best iPad deals across every model if you want to see other top offers.

Best iPad Air 4 deals of October 2021 & Early Black Friday Offers

Right now, the biggest discount we can see on the iPad Air 4th gen is from Amazon, where there's a £133 discount on the 64GB option with cellular connectivity. We've previously seen £210 off the 256GB iPad Air 4 with Cellular though that model is no longer in stock (there is £170 off if you don't mind waiting for stock to return, however).

If you want the Wi-Fi only models, you can save £39 on the 64GB model and £69 and 256GB options.

Apple Back to School Sale 2021 - iPad Air (4th gen) offer

Students and teachers in higher education can also get a discount on the iPad Air 2020 via the Apple Education Store. Apple's Back to School Sale also includes a free pair of AirPods along with 20% off Apple Care+. See our dedicated article for everything there is to know about the sale, which ends 11 October.

See the best Apple deals from all over the web right here.

1. Apple iPad Air (64GB, 4th Gen, Wi-Fi + Cellular)

From: Amazon

Was: £709

Now: £575.73  (£133.27 off)

Amazon has the cellular iPad Air at a temptingly low price, with £133 off the £709 RRP. An excellent saving - but it only applies to the silver finish.

2. Apple iPad Air 2020 (256GB, Wi-Fi + Cellular, 4th Gen)

From: Amazon

Was: £859

Now: £689  (£170 off)

If you don't mind waiting until stock returns, you can save £170 on the 256GB iPad Air with Wi-Fi and Cellular at Amazon - a decent chunk off the top-end model.

3. Apple Back to School Sale

From: Apple Education Discount

Now: Up to £280 off Mac, £80 off iPad  (with free AirPods)

Apple's education pricing is available all year round. To be eligible, you just need to prove your status as a current or newly accepted university student, parent buying on behalf of a university student or member of teaching staff at any level. You'll then get up to £280 off a new Mac or up to £80 off a new iPad along with a free pair of AirPods. Here's what you need to know.

4. Apple iPad Air 2020 (256GB, Wi-Fi only)

From: John Lewis

Was: £729

Now: £689  (£40 off)

It's the same price over at Amazon for this 256GB Wi-Fi only model, but the benefit of John Lewis's offer is that it also comes with a free 2-year guarantee.

5. Apple iPad Air 2020 (256GB, Wi-Fi, 4th Gen)

From: Amazon

Was: £729

Now: £679.98  (£49 off)

Amazon has £49 off the Air 4 with 256GB storage. No Cellular here though.

6. Apple iPad Air (2020, 64GB)

From: Laptops Direct

Was: £579

Now: £539.97  (£39 off)

This is a superb deal on an excellent device. If stock runs out, go with Amazon where it's £549 or AO where it's £555.

7. Apple iPad Air 4 (2020, Wi-Fi, 64GB)

From: Amazon

Was: £579

Now: £549  (£30 off)

Amazon has £30 off the entry-level iPad Air 4 (64GB) if you miss Laptops Direct's £39 discount.

8. Apple iPad Air 2020 (64GB, 4th Gen)

From: KRCS

Was: £579

Now: £567.42  (£11.58 off)

If you miss Amazon's discount on the 64GB Air 4, KRCS also has £11 off. It's not as high, but delivery is free. KRCS also has £14 off the Wi-Fi and Cellular model (64GB).

9. Apple iPad Air 2020 (64GB, Wi-Fi + Cellular, 4th Gen) with 2GB data

From: Sky

Was: £22 per month

Now: £16 per month  (£6 off per month)

Sky's offer is the most competitive if you're looking at total costs. Where O2 and Virgin's contracts last 48 months, Sky's is only 36 months – and with no upfront costs and a monthly rate that outdoes other contract providers for 2GB data. Plus, following a recent price drop, the contract is cheaper than ever. 

10. Apple iPad Air 2020 (64GB) with 10GB data

From: O2

Now: £20 upfront, £34 per months  (3 months of Disney+ or Prime Video for free)

O2's plans also include 3 months of Disney+, Prime Video, Amazon Music Unlimited, Audible or Calm for free, and 100 texts. This rate is over a 48-month term, but you can choose shorter plans (at higher monthly rates). 

11. Apple iPad Air 2020 (64GB) with 12GB data

From: Virgin Media

Now: £25.50 per month, no upfront cost  (same price as 6GB)

Get 12GB of data for the price of 6GB from Virgin media. The term is over 48 months.

12. Apple iPad Air 2020 (64GB) with 2GB data

From: EE

Was: £34 per month

Now: £30.60 per month, no upfront cost

Get the iPad Air 4 without any upfront costs from EE on its Essential Plan.

You can find the iPad Air 4 from the following retailers:

In the US, this is the current lineup:

Best iPad Air 4 deals of October 2021 - on contract

If you're after the cellular model and want to buy it on contract, here's where to look:

  • Sky - Currently the best price on the market: get 3GB of data for £23 per month and no upfront cost (36 months)
  • O2 - Get 6 months of Disney Plus (or 12 months of another streaming service) on 2GB plan for £22.50 per month, £20 upfront; plans starting from £20 upfront, £19.50 per month for 500MB data (48-month contract) 
  • EE - Get 4GB data for £42.50 per month, no upfront cost – existing customers get 10% off
  • Vodafone - starting from £38per month, £100 upfront for 2GB data

Where to buy the iPad Air 4 (2020) refurbished

The iPad Air 2020 only went on sale in October 2020, which means the refurbished market for the device is only just starting to develop. We'd recommend taking a look at these refurbished resellers for iPad Air 4 offers:

See our full guide to buying a refurbished iPad.

How much does the new iPad Air (4th gen) cost?

There are four configurations to choose from, all of which are noticeably more expensive than the equivalent 2019 Air models:

  • iPad Air 2020 (64GB, Wi-Fi): £579/$599
  • iPad Air 2020 (256GB, Wi-Fi): £729/$749
  • iPad Air 2020 (64GB, cellular): £709/$729
  • iPad Air 2020 (256GB, cellular): £859/$879

Read our full iPad Air (2020) review to see whether we thought it's worth the price. We're also rounding up the best Apple deals on the internet.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

Should I wait for Black Friday for iPad Air (2020) deals?

Black Friday arrives on Friday 26 November this year, followed by Cyber Monday on 29 November, which leads to the question: should you wait until then for a better deal?

Yes, and no. If you urgently want the iPad Air ahead of Christmas and you see a stellar discount today, it's easy: pick it up. If you have the luxury of waiting until November however, it may pay off. There's no need to wait for 26 November itself, of course. In the past, the biggest and best Black Friday deals were typically reserved for the big day, but now Black Friday deals appear all through November and sometimes, as early as October.

If you see dramatic Black Friday iPad discounts before 26 November, just go for it! Some retailers that hold pre-Black Fridays sales also promise that prices won't go any lower on Black Friday itself and offer to refund customers back the difference if it does.

See the best Apple deals across the web today.

When was the 2020 iPad Air released?

The 2020 iPad Air was announced at Apple's 15 September 'Time Flies' event. Pre-orders were live from 16 October, with the device officially available from 23 October. 

This followed the same schedule as the iPhone 12 and iPhone 12 Pro, although we have to wait until November for the Mini and Pro Max. 

What features does the 2020 iPad Air have?

The new iPad Air is a significant upgrade over its predecessor, now sporting a design similar to that seen on the 2018 iPad Pro. A new 10.9in screen size has much smaller bezels, with Touch ID now built into the power button instead of below the screen. However, there's no Face ID support.

Don't forget to pick up a case for the Air 4 – see the best ones here.

Impressively, the Air is the very first device to sport Apple's new A14 Bionic chip, with a serious boost in performance expected over last year's A12. The single rear camera has also been upgraded to a 12Mp, f/1.8 sensor. 

Elsewhere, the new iPad Air also follows the Pro in shifting to USB-C, while there are new green and blue colour options to add to the existing Silver, Space Grey and Rose Gold.