For the past few years, the iPad Air has been a halfway house between the entry-level iPad and high-end iPad Pro. It's been for people who need some extra power, but don't want to spend hundreds of pounds on a device which may not replace their laptop.
However, at Apple's 'Time Flies' event, the new Air got its moment in the spotlight. Despite a design shift to look similar to the latest Pros, the slate was the very first Apple device to come with the A14 Bionic chip, as well as moving Touch ID to the power button.
While Apple didn't reveal a release date at the event, the Air eventually went on sale from 23 October. Here are the best places you can buy the device on both sides of the pond this Black Friday.
If you want to know where to buy the iPad Air 4 this Black Friday at the best price, you've come to the right place. We're also looking at the best iPad deals across every model if you want to see other top Black Friday offers.
Don't forget: Black Friday arrives 27 November – see the best Apple deals from all over the web right here.
How much does the new iPad Air cost?
There are four configurations to choose from, all of which are noticeably more expensive than the equivalent 2019 Air models:
- iPad Air 2020 (64GB, Wi-Fi): £579/$599
- iPad Air 2020 (256GB, Wi-Fi): £729/$749
- iPad Air 2020 (64GB, cellular): £709/$729
- iPad Air 2020 (256GB, cellular): £859/$879
Read our full iPad Air (2020) review to see whether we thought it's worth the price.
Will Apple have a Black Friday discount on the new iPad Air 4?
No. While Apple will offer gift cards worth up to £120/$150/AUD$210 with select purchases, this will not include the new iPads, that is the iPad Air 4 and the iPad 10.2in (8th gen).
The sale will include discounts on the iPad Pro and iPad Mini, however. The event begins 12 AM on 27 November, and carries through to 11:59 PM on 30 November or Cyber Monday.
See our full coverage of Apple's Black Friday event.
Where to buy the new iPad Air this Black Friday - Best deals & offers
The new iPad Air is available to buy from the Apple site in the UK and US but you won't find any deals there. Delivery is free however and expected to arrive by 11 -12 December if ordered on Black Friday.
For discounts check out the retailers below:
- £24.03 off iPad Air 4, 64GB, Wi-Fi only
- £29.03 off iPad Air 4 256GB, Wi-Fi only
- £29.03 off iPad Air 4 64GB, Wi-Fi + Cellular
- £34.03 off iPad Air 4 64GB, Wi-Fi + Cellular
- £11.58 off iPad Air 4 64GB Wi-Fi
- £14.19 off iPad Air 4 64GB Wi-Fi + Cellular (back in stock 2-3 weeks)
- Free next-day delivery with FREENEXT at checkout
- 20% off Care & Repair
You can also find the iPad Air 4 from the following retailers, though we can't see any discounts or offers:
In the US, this is the current lineup:
- Amazon - $11 off 64GB Wi-Fi + Cellular
- Best Buy
- Adorama - $4 off 64GB Wi-Fi
- BH Photo Video
When was the new iPad Air released?
The 2020 iPad Air was announced at Apple's 15 September 'Time Flies' event. Pre-orders were live from 16 October, with the device officially available from 23 October.
This followed the same schedule as the iPhone 12 and iPhone 12 Pro, although we have to wait until November for the Mini and Pro Max.
What features does the 2020 iPad Air have?
The new iPad Air is a significant upgrade over its predecessor, now sporting a design similar to that seen on the 2018 iPad Pro. A new 10.9in screen size has much smaller bezels, with Touch ID now built into the power button instead of below the screen. However, there's no Face ID support.
Don't forget to pick up a case for the Air 4 – see the best ones here.
Impressively, the Air is the very first device to sport Apple's new A14 Bionic chip, with a serious boost in performance expected over last year's A12. The single rear camera has also been upgraded to a 12Mp, f/1.8 sensor.
Elsewhere, the new iPad Air also follows the Pro in shifting to USB-C, while there are new green and blue colour options to add to the existing Silver, Space Grey and Rose Gold.