The iPad Air 4 went on sale 23 October, 2020. Despite a design shift to look similar to the latest Pros, the slate was the very first Apple device to come with the A14 Bionic chip, as well as moving Touch ID to the power button.

The new 10.9in iPad Air is an excellent halfway house between the entry-level iPad and high-end iPad Pro – and ideal for those who need some extra power, but don't want to spend hundreds of pounds on a device that may not replace their laptop. 

If you want to know where to buy the iPad Air 4 this month at the best price this Prime Day and beyond, you've come to the right place. We're starting to see massive discounts, especially now that the new iPad Pro with M1 has released – here's where you save on those

We're also looking at the best iPad deals across every model if you want to see other top offers. 

Best iPad Air 4 deals of July 2021

Right now, there's £70 on the 256GB iPad Air (Wi-Fi + Cellular) from Costco while over at Amazon, there's £96 off the 64GB Wi-Fi model and £121 off the 256GB (Wi-Fi only) model. There's also £65.59 off the 64GB variant with cellular connectivity.

See the best Apple deals from all over the web right here.

1. Apple iPad Air 2020 (256GB, Wi-Fi, 4th Gen)

From: Amazon

Was: £729

Now: £689  (£40 off)

Amazon has £40 off the Air 4 with 256GB storage. No Cellular here though. 

2. Apple iPad Air (2020, 64GB)

From: Costco

Was: £579

Now: £496.99  (£82 off)

Costco's price on the entry-level iPad Air outdoes every other major retailer. 

3. Apple iPad Air (2020, 64GB, cellular)

From: Amazon

Was: £709

Now: £669  (£40 off)

Nowhere near the savings Amazon had on this model around Prime Day, but it's still a decent deal.

4. Apple iPad Air (2020, 64GB)

From: Amazon

Was: £579

Now: £529.97  (£49.03 off)

This is a superb deal on an excellent device. If stock runs out, go with AO.

5. Apple iPad Air 2020 (64GB, 4th Gen)

From: KRCS

Was: £579

Now: £567.42  (£11.58 off)

If you miss Amazon's discount on the 64GB Air 4, KRCS also has £11 off. It's not as high, but delivery is free. KRCS also has £14 off the Wi-Fi and Cellular model (64GB).

6. Apple iPad Air 2020 (64GB, Wi-Fi + Cellular, 4th Gen) with 2GB data

From: Sky

Was: £22 per month

Now: £21 per month  (£36 off over term)

Sky's offer is the most competitive if you're looking at total costs. Where O2 and Virgin's contracts last 48 months, Sky's is only 36 months – but with no upfront costs and a monthly rate that outdoes other contract providers for 2GB data. The rate was £22 per month last month too!

7. Apple iPad Air 2020 (64GB) with 10GB data

From: O2

Now: £20 upfront, £34 per months  (3 months of Disney+ or Prime Video for free)

O2's plans also include 3 months of Disney+, Prime Video, Amazon Music Unlimited, Audible or Calm for free, and 100 texts. This rate is over a 48-month term, but you can choose shorter plans (at higher monthly rates). 

8. Apple iPad Air 2020 (64GB) with 4GB data

From: Virgin Media

Now: £24 per month, no upfront cost

Get 4GB of data for the price of 2GB from Virgin media. The term is over 48 months.

9. Apple iPad Air 2020 (64GB) with 2GB data

From: EE

Was: £34 per month

Now: £30.60 per month, no upfront cost

Get the iPad Air 4 without any upfront costs from EE on its Essential Plan.

You can find the iPad Air 4 from the following retailers:

In the US, this is the current lineup:

Best iPad Air 4 deals of July 2021 - on contract

If you're after the cellular model and want to buy it on contract, here's where to look:

  • Sky - Currently the best price on the market: get 2GB of data for £22 per month and no upfront cost (36 months)
  • EE - Get 2GB data for £45 per month, no upfront cost – existing customers get 10% off
  • O2 - Get 3 months of Disney Plus (or other streaming service) on 10GB plan for £34 per month, £20 upfront; plans starting from £20 upfront, £28 per month for 1GB data (2-year contract) 
  • Vodafone - starting from £43 per month, £50 upfront for 6GB data

Where to buy the iPad Air 4 (2020) refurbished

The iPad Air 2020 only went on sale in October 2020, which means the refurbished market for the device is only just starting to develop. We'd recommend taking a look at these refurbished resellers for iPad Air 4 offers:

See our full guide to buying a refurbished iPad.

How much does the new iPad Air (4th gen) cost?

There are four configurations to choose from, all of which are noticeably more expensive than the equivalent 2019 Air models:

  • iPad Air 2020 (64GB, Wi-Fi): £579/$599
  • iPad Air 2020 (256GB, Wi-Fi): £729/$749
  • iPad Air 2020 (64GB, cellular): £709/$729
  • iPad Air 2020 (256GB, cellular): £859/$879

Read our full iPad Air (2020) review to see whether we thought it's worth the price. We're also rounding up the best Apple deals on the internet.

Retailer Price Delivery  

Price comparison from over 24,000 stores worldwide

When was the 2020 iPad Air released?

The 2020 iPad Air was announced at Apple's 15 September 'Time Flies' event. Pre-orders were live from 16 October, with the device officially available from 23 October. 

This followed the same schedule as the iPhone 12 and iPhone 12 Pro, although we have to wait until November for the Mini and Pro Max. 

What features does the 2020 iPad Air have?

The new iPad Air is a significant upgrade over its predecessor, now sporting a design similar to that seen on the 2018 iPad Pro. A new 10.9in screen size has much smaller bezels, with Touch ID now built into the power button instead of below the screen. However, there's no Face ID support.

Don't forget to pick up a case for the Air 4 – see the best ones here.

Impressively, the Air is the very first device to sport Apple's new A14 Bionic chip, with a serious boost in performance expected over last year's A12. The single rear camera has also been upgraded to a 12Mp, f/1.8 sensor. 

Elsewhere, the new iPad Air also follows the Pro in shifting to USB-C, while there are new green and blue colour options to add to the existing Silver, Space Grey and Rose Gold.