In the old days it was quite likely that when it came to a birthday or Christmas, you would give friends and family DVDs, CDs and books. Now that everyone does all their movie watching, music listening and book reading on iPhones and iPads just what are you supposed to give?

Well luckily you can still give digital versions of movies, music and books - it’s really easy to gift them via Apple’s iTunes and iBook Stores. We have a guide to giving apps on the App Store here.

How to gift an iTunes movie or TV series

You won't have to gift wrap it, but you can still give a movie or TV series to a friend for their birthday. Here's how:

  1. On your iPhone or iPad, go to iTunes Store.
  2. Tap on Films or TV Programmes.
  3. Find the film or TV show you want to give.
  4. In the top right corner you will see the share icon, tap that.
  5. Now tap on Gift.
  6. Enter the email of the recipient, and a message.
  7. Choose when you want to send the gift.
  8. Tap Next.
  9. Choose a theme.
  10. Confirm Your Gift: you will see a warning that you will be charged immediately.
  11. If you are happy to go ahead, tap on Buy.

How to gift an album or music track on iTunes

To give someone a track or an album on iTunes you will need to follow a similar process to the one above.

  1. Choose the track or album.
  2. Tap on the share icon in the top right corner.
  3. Tap on Gift.
  4. Enter the recipient email and an up to 200 word message.
  5. Choose when you want to send the gift.
  6. Select the theme and tap Next.
  7. If you are happy to be charged, tap on Buy.

How to give an audiobook on iTunes as a gift

Audiobooks can be foundin the iBooks app on your iPhone (they did used to be in iTunes, if you were wondering). Here's how to give an audiobook as a gift.

  1. Open iBooks on your iPhone.
  2. If you know which audiobook you are looking for, tap on Search.
  3. If you are looking for inspiration, tap on Top Charts.
  4. To view Audiobooks tap on the middle tab.
  5. Find the audiobook you want to gift, select it and tap on the share icon in the top right corner.
  6. Tap on Gift.
  7. Enter the recipient email and your message.
  8. Choose the date to send the gift.
  9. Select the theme and tap Next.
  10. Tap on Buy.

How to give a book as a gift on iPhone or iPad

You can also give a book in the same way.

  1. Find a book you want to gift.
  2. Tap on the book cover to see a details about the book, tap on the share icon in the top right corner.
  3. Tap on Gift.
  4. Enter the recipient email and a message.
  5. Choose the date to send the gift.
  6. Select the theme and tap Next.
  7. Tap on Buy.

How to give music, films, audiobooks and TV shows from iTunes using a Mac

If your iPhone or iPad isn't handy (or you don't own one), not to worry. You can also give from iTunes on a Mac.

  1. Open iTunes on your Mac.
  2. Find the item you wish to give.
  3. Click on the down arrow beside the price.
  4. You’ll see various options, including Gift This Album. Click on that option. (It seems to say Album regardless of whether it is a single track).
  5. Enter the email address of the recipient, as well as your message.
  6. Choose the date to send it.
  7. Click on Next.
  8. Choose your Theme and click on Next.
  9. Confirm you want to Buy Gift.

How to give books from iBooks using a Mac

You can also give books from iBooks on a Mac, here's how:

  1. Open iBooks on your Mac.
  2. Click on the iBookstore tab in the top left.
  3. Find the item you wish to give.
  4. Click on the down arrow beside the price.
  5. You’ll see various options, including Gift This Book. Click on that option.
  6. Enter the email address of the recipient, as well as your message.
  7. Choose the date to send it.
  8. Click on Next.
  9. Choose your Theme and click on Next.
  10. Confirm you want to Buy Gift.

Can I give an iTunes gift to someone in another country

Because it is impossible to buy something from the iTunes Store in another country you may be wondering if it is possible to send someone a gift from the UK store, or alternatively, if you could ask a friend in another country to send you a gift from their store.

Unfortunately it’s not possible to redeem a gift sent via iTunes (or iBooks, or the Mac App or iOS App Stores). This is because the gift is only be redeemable in the country of purchase.

You can’t redeem a gift bought from another country.