Most web users prefer to keep their browsing history secret and private - from loved ones, colleagues, even total strangers and advertising companies. Whether you've been researching a gift and don't want to spoil the surprise, seeking medical advice, applying for jobs or looking at adult websites online, it would be entirely reasonable to want to keep that information to yourself.
What you could do is delete your history at the end of every browsing session - but there's a more sophisticated solution. In this feature we're going to show you how to turn on and use private browsing mode on your iPhone or iPad. (In another article we show how to achieve the same thing in various Mac web browsers.)
Who can see your browsing history?
Under normal circumstances, browsing the web on your phone or tablet leaves a trail - of the sites you've visited and the searches you've run. If someone borrows your phone and checks the history (by opening the bookmarks and then tapping the clock icon at the top right) they'll see all the things you've been looking at recently.
That might not sound too scary: what sort of a monster checks the history on a borrowed phone? But it's a bit more complicated than that.
You've also got to take autocomplete into consideration. If your friend innocently starts typing a website into Safari's bar and it happens to share an opening few letters with an adult site you frequent, it may offer to complete the URL, leading to embarrassment.
And the revelations don't even have to take place on the device that you did the browsing on, because Safari (the default browser on iPhone) syncs bookmarks and data about frequently visited sites between devices, including Macs. You may have been looking at something on your phone and then it pops up as an autocomplete on the family MacBook, if they're logged into the same accounts.
The simple truth is that your browsing history could be leaked out in all sorts of ways that you won't have considered. Tracking software is rife across otherwise respectable sites; in theory this data will just be used for more effective ad targeting, but there's always the chance of a rogue actor.
Even Apple itself, protector of privacy rights that it genuinely is, at one point was guilty of unwittingly contributing to the problem. Back in 2017, it was reported that the company hadn't been removing deleted Safari web histories from iCloud. We believe the company has since tackled the issue, but it's another example of the ways in which browsing histories can leak out unexpectedly.
What is private browsing, and when should I use it?
Apple has included private browsing as a feature in its iPhone and iPad software since way back in iOS 5. As long as private browsing is active, the browser won't keep a record of the sites you visit and the searches you run: if you'd rather keep your browsing habits to yourself, you should turn on private browsing first.
How to turn on private browsing on iPhone or iPad
- Open Safari.
- Tap the pages icon (two overlapping squares) at the bottom right.
- Tap Private.
You're now in private browsing mode (you can tell this because the menu bar and Smart Search field are a dark grey colour). An alert tells you that Safari won't remember the pages you visit, your search history or any AutoFill information after you close a tab in this mode.
Any tabs you had open already will disappear, but you can open new tabs and browse normally. Tap the Search field to search for a website, or the plus sign icon to enter a URL or browse from your bookmarks.
Note that your non-private tabs are still open. To see them, tap the two-squares icon again, and then tap Private. Just remember that you're now having your browsing history tracked again!