Apple's special offers for Black Friday 2021 are now live, in a four-day event that will last until 29 November.

As has become traditional for the company, the event involves the bundling of gift cards with purchases rather than discounts on the price of Apple products. In other words, you're making the saving on the next product you buy, not this one.

The value of the gift card varies depending on the product you buy, and can be as little as £40/$50 (with an Apple Watch SE, for example) or as much as £160/$200 (with an iMac 27in).

Click here for Apple's Black Friday event page

Here's a list of the gift cards you can pick up with purchases direct from Apple between 26 and 29 November 2021.

  • iPhone 12 mini: £40/$50
  • iPhone 12: £40/$50
  • iPhone SE: £40/$50
  • AirPods (2nd gen, 3rd gen, Pro or Max: Up to £60/$75
  • Apple Watch Series 3: £40/$50
  • Apple Watch SE: £40/$50
  • iPad Pro 11in (2021): £80/$100
  • iPad Pro 12.9in (2021): £80/$100
  • Mac mini: £80/$100
  • MacBook Air: £80/$100
  • MacBook Pro 13in: £80/$100
  • iMac 27in: £160/$200
  • Apple TV 4K: £40/$50
  • Apple TV HD: £40/$50
  • Selected Beats products: Up to £40/$50
  • Apple Pencil, AirTags and other selected accessories: Up to £40/$50

You'll notice that the offers do not apply to Apple's most recent products. The iPhone 13 range, the Apple Watch Series 7 and the 14in and 16in MacBook Pros, for example, do not come with gift cards. For the biggest discounts on those devices, see our round-ups of the best iPhone 13 deals, best Apple Watch Series 7 deals and best 2021 MacBook Pro deals.

But these are still decent offers, not least because stock shortages mean the actual discounts on products at other retailers may not be as good this year as in previous ones. And the value of the gift cards compares favourably to 2020, when the smallest card was £20/$25 and the biggest was £120/$150. (In 2019 Apple was slightly more generous, with cards ranging from £20/$25 to £160/$200.)

Read our guide to the best Apple Black Friday deals for the latest discounts available on Apple products from a wide variety of retailers. We've embedded our current top picks at the bottom of this article.

We're constantly scouring the web for the latest deals on a range of Apple products. Check them out below:

Best Apple deals right now

1. Apple AirPods Max

From: Laptops Direct

Was: £549

Now: £399  (£150 off)

This £150 saving on the AirPods Max is the best around. It only applies to the models in pink and green, but you can find discounts across the other colour finishes too, with £120 off the silver version and £49 off the blue version.

2. Apple Magic Mouse 2

From: Smartfone Store

Was: £79

Now: £59.99  (£19.01 off)

Apple may have discontinued the Magic Mouse 2, but you can pick it up from the Smartfone Store with £20 off. Very has the second-best price at £64.99.

3. Apple AirPods 3 (2021)

From: John Lewis

Was: £169

Now: £159  (£10 off)

Considering how new they are, this £10 discount on the new AirPods is well worth having. AO and Amazon are both matching the deal.

4. Apple Watch SE (44mm, GPS + Cellular)

From: Amazon

Was: £349

Now: £301.37  (£47 off)

The Apple Watch SE may not have all the bells and whistles of the Series 7, but at £301 with a 44mm case and cellular connectivity, it's a tempting buy. 

5. Apple Watch Series 6 (44mm, cellular)

From: Amazon

Was: £509

Now: £329  (£180 off)

Save £180 on the 44mm Watch 6 with cellular connectivity from Amazon. It's the lowest price we've seen for this variant.

6. Apple AirPods Pro with MagSafe charging case

From: Laptops Direct

Was: £239

Now: £179  (£60 off)

This is an excellent saving on the AirPods Pro, Apple's excellent true-wireless earphones with ANC, but look out for the delivery fee. John Lewis is charging £189 but charges less for delivery and includes a 2-year guarantee.

7. Apple iPhone SE with iPad 10.2in (2021)

From: Virgin

Now: From £29 per month (2GB)

If you were looking to buy the new iPad along with a new iPhone ahead of Christmas, why not pick this offer from Virgin where both come bundled together.

See our dedicated articles on the best iPhone SE deals along with the best iPad (2021) deals.

8. Apple iPad Air 4 (64GB, 2020) Wi-Fi Only - Refurbished "Good"

From: Music Magpie

Was: £579.99

Now: £509.99  (£70 off)

Music Magpie has £70 off a Space Grey refurbished iPad Air 4 (2020) in "Good" condition. It's not the best price it has ever been, but it includes a free 12-month warranty for peace of mind and free delivery too. 

9. Apple iPad Pro (2021, M1, 12.9in)

From: Amazon

Was: £999

Now: £956.92  (£42.08 off)

Apple's super-powerful flagship tablet is a bit less expensive if you buy from Amazon, but note that this has gone up since the turn of the year. The same retailer had it for £899 before Christmas.

10. Apple Watch Series 7 (41mm, GPS + Cellular)

From: Amazon

Was: £469

Now: £440.86  (£28.14 off)

The Apple Watch Series 7 offers a larger, brighter display, slimmer bezels and more. Right now you can nearly £30 from Amazon on the 41mm cellular option.

11. Apple MacBook Air, M1, 8-core CPU, 8-core GPU, 512GB (2020)

From: Amazon

Was: £1,249

Now: £1,099.97  (£149 off)

Amazon has a great deal on the 512GB MacBook Air with M1. This price means it's only £100 more than the entry-level model would usually cost, plus you get twice as much storage and that all important extra graphics core.

When we checked it was out of stock, but it's worth checking in case Amazon gets more in.

12. Apple 13in MacBook Pro, M1, 8-core CPU, 8-core GPU, 256GB (2020)

From: Amazon

Was: £1,299

Now: £1,159  (£140 off)

This is a decent saving on the entry-level 13in MacBook Pro with M1.

 

13. Apple Mac mini, M1, 8-Core CPU / 8-Core GPU, 256GB

From: Amazon

Was: £699

Now: £648.97  (£50.03 off)

Amazon has a decent discount on the M1 Mac mini. If it sells out, you can also find it for £657.66 from the BT Shop.

14. Apple iPad Air with Apple Pencil

From: Virgin

Now: £26 per month (2GB data)

Get an Apple Pencil with the cellular iPad Air from Virgin – a great bundle if you were already after the Apple Pencil! It's a £19 upfront cost and £26 per month with 2GB of data to play with.  

15. Apple iPhone 12 with Watch SE (GPS, 40mm)

From: Mobile Phones Direct

Now: £79.99 upfront, £55 per month (60GB)

This bundle from Mobile Phones Direct includes a 40mm Watch SE (GPS) and 60GB of data. You also get free next day delivery.

16. Apple iPhone 13 mini with iPad (2021)

From: Virgin

Now: From £40 per month, no upfront cost

Pick up the latest iPad and iPhone 13 from Virgin in this Black Friday bundle, which is still available in December 2021.

17. Apple Watch Series 6 (44mm, cellular, Stainless Steel) - Refurbished

From: Music Magpie

Was: £699

Now: £389.99  (£309 off)

The Stainless Steel, 44mm cellular Apple Watch 6 is the most premium option you can buy - but not if you buy refurbished from MusicMagpie, where it currently costs less than £400. 

18. Apple iPad Pro (2021, M1, 11in)

From: Amazon

Was: £749

Now: £717.45  (£31.55 off)

Apple's exceptionally powerful M1-equipped iPad Pro for 2021 has a chunky price tag to match. But it's a little less chunky if you go to Amazon - and note that it's dropped by another couple of quid since before Christmas.

19. Apple MacBook Air, M1, 8-core CPU, 7-core GPU, 256GB (2020)

From: Currys

Was: £999

Now: £889  (£110 off)

Everyone seems to have this deal right now! You can get the £999 MacBook Air with 8-core CPU and 7-core GPU in gold for £889 from Currys or Amazon, AO and John Lewis.

 

20. Apple Watch Series 6 (40mm)

From: John Lewis

Was: £379

Now: £279  (£100 off)

It cost £379 when new, so this is a generous saving; bearing in mind that the Series 7 does not represent a huge step forward, making this an excellent at under £300. It's a better deal than the Black Friday price of £289.