Italy's competition authority has ruled that Apple should pay €10m (roughly £8.5m) in fines for failing properly to inform customers when it used their data for commercial purposes.

This may not seem much to a company of Apple's size, but the Autorità Garante della Concorrenza e del Mercato (AGCM) specified that this was the maximum allowed under current legislation.

The AGCM also handed out the same fine to Google, which has said it disagrees with the decision and will appeal, The Verge reports. Apple has yet to comment on the matter.

"The Authority found that both Google and Apple failed to provide clear and immediate information on the collection and use of customer data for commercial purposes," said the AGCM in a statement.

"Apple, both when creating the Apple ID and when accessing Apple Stores (App Store, iTunes Store and Apple Books), does not immediately and explicitly provide the user with any information about the collection and use of their data for commercial purposes, emphasising only that the collection of data is necessary to improve the consumer experience and the use of services.

"The promotional activity is based on a method of acquiring consent for the use of the user's data for commercial purposes without providing the consumer with the possibility of a prior and express choice on the sharing of their data."

This is the second Italian fine Apple has suffered within the space of a week: Apple and Amazon were previously fined €134.5m and €68.7m respectively for alleged price fixing, or "anti-competitive cooperation". Both companies have said they will appeal.

This article originally appeared on Macworld Sweden. Translation (using DeepL) and additional reporting by David Price.