Earlier this week, the news came through that Amazon has acquired the legendary film studio MGM for $8.45bn (roughly £6bn), snatching the deal from under the noses of numerous other suitors, including Apple.
But it turns out that this is not the first time that Apple has missed out on acquiring a gigantic library of classic movies and TV series. According to CNBC, Tim Cook and company wanted to get their hands on Time Warner six years ago, but despite intense negotiations, it all came to naught.
Instead, it was the American telecoms operator AT&T that bought Time Warner for $105bn (£74bn) at the end of 2016.
Since then, Time Warner has changed its name to Warner Media. If all goes according to plan, the company will merge with Discovery next year, which means a new giant for streaming video will be created.
Cook has on several occasions in the past year expressed his scepticism about acquiring the rights to older movies and TV series. Instead, the focus of Apple TV+ has consistently been to produce new original content - a strategy that has faced difficulties due to the ongoing pandemic, leaving TV+ with a tiny library compared to its rivals.
This article originally appeared on Macworld Sweden. Translation by David Price.