If you're kicking yourself for missing out on Amazon's discounts on the Cellular Apple Watch 6 over Black Friday, we have some great news for you: the discount is now bigger and better than ever!

Right now, you can pick up the 44mm Cellular Apple Watch 6 for just £368.35 – a £140.65 discount on the RRP. Not only is this is the lowest it's ever been, but it also outdoes Amazon's £100 Black Friday discount.

We don't know how long this offer will last, so you'll want to act quickly.

The deal is on the Product (RED) option only (you can always swap out the band with another colour if you prefer).

Save £140 on Apple Watch 6 (44mm, GPS + Cellular)

You'll also find £147.68 off the premium stainless steel option, reduced to £551.32 from £699 – again, the biggest discount we've ever seen.

Save £147 on stainless steel Apple Watch 6 (44mm, Cellular)

If you want to go all out, you can save £129 on the Silver Milanese Loop option too, which typically costs £749. The discount drops the price to £619.26.

Keep in mind, that's not the lowest this model has been – Amazon previously reduced the price to £579 a week before Black Friday.

We can't see many comparable offers on the 40mm Cellular options. The best deal right now slashes £128 off the silver stainless steel option. Amazon reduced the price on this model to £499 in its early Black Friday sale, which was a £150 discount.

Head to Amazon to see all its Apple Watch 6 deals

Check out our full review of the Apple Watch 6, where it received a solid 4/5 stars. We're separately looking at the best Apple Watch 6 deals ahead of Christmas in our dedicated round up. 

Browse the best Apple Watch deals across all models here.