The Apple Watch Series 6 represents the pinnacle in Apple’s smartwatch line, offering premium features including an ECG monitor and blood oxygen monitoring in a compact form, and the suite of apps and complications available as part of watchOS make it the most capable smartwatch available right now.

The issue is that the price reflects the premium experience on offer – which is what makes a limited time deal from Amazon all the more tempting.

Amazon is currently offering the larger 44mm variant of Apple Watch Series 6 with Wi-Fi and cellular capabilities for just £409, offering £100 off the £509 RRP. Get the deal here. The offer is exclusive to the model with a black aluminium body and matching black silicone strap, and while the offer is set to run until 31 August, stock is limited so it may sell out before then.

The only catch? Unlike many items available on Amazon with next day delivery, the Apple Watch Series 6 offered as part of the deal currently has a 1-2 month delivery window, with delivery expected sometime between 21 September and 23 October 2021. Still, if you want to bag a bargain and don’t mind waiting a few weeks, it’s a great choice.

When we reviewed the Apple Watch Series 6 at release in late 2020, we were impressed by what it had to offer despite minimal changes compared to the Series 5.

As Macworld UK Editor David Price put it; “The fact that there aren't a lot of significant improvements on the previous model doesn't change my feeling that this is a very good product, and for the vast majority of humans in the world who don't own an Apple Watch Series 5 this is an excellent choice of smartwatch”.

If you want to find out more, take a look at our Apple Watch Series 6 review. If you’ve arrived a little too late and the deal has expired, we round up the best Apple Watch Series 6 deals and the best Apple Watch deals separately.