After a five-year absence from the top spot, Apple has once again been rated as the world's most valuable brand in the Brand Finance Global 500.
Apple's brand is said to be worth $263.4bn (roughly £193bn), which is 87% up on a year ago. In second place sits Amazon, whose brand is said to be worth $254.2bn.
Next in line below Apple and Amazon are Google, Microsoft and Samsung.
The world's 10 most valuable brands in 2021:
- Apple $263.4bn
- Amazon $254.2bn
- Google $191.2bn
- Microsoft $140.4bn
- Samsung $102.6bn
- Walmart $93.2bn
- Facebook $81.5bn
- ICBC $72.8bn
- Verizon $68.9bn
- WeChat $67.9bn
Aside from its brand valuation, which involves a degree of subjectivity, Apple is one of the world's powerhouses in straight financial terms. It recently announced a record-breaking quarter, and long ago passed a market cap of $2 trillion.
This article originally appeared on Macworld Sweden. Translation by David Price.