A YouGov survey claims 1 per cent of UK residents want an iPhone - citing its high price as a major turn-off.

A quarter of the sample group of 1,000 people said they would be highly llkely to buy a phone with the features of the iPhone, but this figure fell to 1 per cent when the £269 price and £35 per month network subscription were described.

Marek Vaygelt, head of technology and telecoms consulting at YouGov, said: "This research conducted prior to any great marketing spend by Apple and its partners shows that there is demand for a phone of this type but consumers are used to subsidised handsets in the UK, more so than in the USA.

"The challenge for Apple, O2, and Carphone Warehouse is to convince customers to make a significantly higher outlay for the iPhone than they have been used to historically."