Apple board member and former US vice president Al Gore will see his Current TV channel launch on Virgin Media in the UK this month.
Current TV offers a mix of self- and viewer-made short shows, aiming to present information on TV that is relevant to internet-savvy, media-aware 18-35-year-olds.
Gore said: “We are excited to bring Current’s Viewer Created Content (VC2) to Virgin Media’s line-up and, with this agreement, hope to further an international conversation in which our young viewers will help create television programming that is current and relevant to them.“
Programming ranges from the hottest trends in technology, fashion, music and video games, to pressing issues concerning politics and the environment, to relationships and finance. Up to 30 per cent of the content on its US network is created by its viewers.
Steve Burch, president and CEO of Virgin Media, said: “Current TV puts viewers in control and hands them the reins. Our agreement with Current TV strengthens our content line up and demonstrates our commitment to giving viewers access to the best entertainment available.”
Current TV will be available free of charge through the Virgin Media cable network.