Amazon has unveiled GameCircle for Kindle Fire, a social gaming service for its tablet with many similarities to Apple’s Game Center.

On Wednesday, Amazon revealed GameCircle, calling it “a new gaming experience for Kindle Fire,” reports Apple Insider.

Like Apple’s Game Center, Amazon’s GameCircle rewards gamers with achievements, and shows scores in leaderboards. It also has a cloud-syncing feature. At present, the beta version of GameCircle has been tested with games such as Temple Run, Doodle Jump and Triple Town.

“Our goal is to give developers great tools to quickly and easily reach new customers and keep them engaged,” said Paul Ryder, vice president of Apple, Games and Services at Amazon. “That’s why we’re creating easy-to-integrate APIs for features like leaderboards, achievements and sync. We also introduced In-App Purchasing API in April, allowing developers to offer a seamless 1-Click purchasing experience within their apps and games, and we’re just getting started.”

The achievements feature in Amazon’s GameCircle will give players a way to track their trophies, badges etc, and will alert players to their achievements through in-game messages.

Leaderboards in GameCircle will provide players with in-game information about top scores from other Kindle Fire users.

Players will also be able to use GameCircle to sync gameplay progress to the cloud, which can then be recovered if an app is deleted or restored, or if the player decides to switch devices. However, GameCircle is Kindle Fire only at present, which suggests that Amazon could be planning to introduce a new tablet or smartphone in the near future.

Apple’s Game Center was introduced for iOS in 2010, and is set to arrive on Mac with the release of OS X 10.8 Mountain Lion this month.