Apple has confirmed that it will attend BETT, the UK's leading technology in education show, at London Olympia in January 2008.
The education exhibition will run from 9 - 12 January, finishing just days before the Macworld show in San Francisco that commences with Apple CEO Steve Jobs keynote on Tuesday 15 January.
Apple states that it will have a major presence at the BETT show. The Apple booth will be located in the Grand Hall (Stand C40). The company will be demonstrating how its creative solutions can enhance learning across the curriculum.
The education market is of upmost importance to Apple and as such the BETT show is a key event for the company. Apple failed to exhibit at the MacExpo in London in October 2007 causing concern in the industry that the company was not prepared to support its ecosystem.