Apple is reportedly in negotiations to buy PrimeSense, the Israeli company behind the 3D sensor technology in Microsoft's Kinect.

Israeli newspaper Calcalist claims that Apple has offered $280 million for the acquisition of PrimeSense, after senior Apple engineering managers that specialise in optical hardware visited the company earlier this month.

The acquisition of PrimeSense could open up new possibilities for future Apple devices. The company's 3D sensor technology could be used in an updated version of the Apple TV, for example, to enable users to interact with the set-top box using gestures.

Apple has long been rumoured to be working on a revamped Apple TV, with some speculation even suggesting that the company is planning to launch an Apple branded HDTV set next year. Alternatively, an all-new set-top box that will 'erase the distinction between live and on-demand TV' could be on the cards.

Apple CEO Tim Cook said earlier this year that Apple has a lot it can "contribute to this space," but declined to comment further about the possibility of a new venture into the living room.

In addition to working with Microsoft on the original Kinect, PrimeSense has also worked with ASUS on the Xtion motion sensor for PC, as well as robotic solutions and 3D scanners.

[Via The Next Web]

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