Apple discounts directly from the manufacturer may be few and far between, but that doesn't bar it from joining in on Black Friday season. The company has announced its Christmas Sale which is to last for 4 days, starting (unsurprisingly) on Friday.
Details of the actual discounts are not yet known, though you can browse the sales page itself and see what devices will be on offer.
The iPhone XS, Apple Watch Series 4, AirPods and accessories are all listed on the Sale page – as well as the HomePod. The HomePod is already seeing a £20 discount from Currys, but will Apple's discount dips even lower? Watch this space.
You can also mark the date for Apple's Christmas Sale on you calendar so you don't miss out.
Retailers elsewhere aren't holding back discounts however. Apple re-seller KRCS is offering 10% off the new MacBook Air and new Mac Mini, as well as the MacBook Pro with Touch Bar and iMac Pro. Head to KRCS now to see these deals now.
Meanwhile, Currys, in addition to the HomePod discount, is also offering the MacBook Air 2017 model for £749, which is £200 less than Apple's price. We don't know how long this deal will last, but you can catch it here.