Apple has cut the price of the iPod shuffle and introduced a new version of the product with twice the capacity of the existing model.
The company has cut the price of the 1GB version of the device to £32 from £49. Apple also confirmed plans to introduce a 2GB model of the iPod shuffle for £45. The new model ships "later this month", the company explained.
"At just $49, the iPod shuffle is the most affordable iPod ever," said Greg Joswiak, Apple's vice president of worldwide iPod product marketing.
"The new 2GB model lets music lovers bring even more songs everywhere they go in the impossibly small iPod shuffle."
All prices are inclusive of VAT.