- > Q4 2017 summary
- > Fiscal 2017 summary
- > How many iPhones did Apple sell in Q4 2017?
- > How many iPads did Apple sell in Q4 2017?
- > How many Macs did Apple sell in Q4 2017?
- > How many Apple Watches did Apple sell in Q4 2017?
- > How much money did Apple make from App Store, iTunes?
- > How much money did Apple make from international sales?
- > Q1 2018 predictions
- > How to listen to Apple's earnings call
At Apple's Q4 2017 earnings call on 2 November 2017, the company announced "record fourth quarter revenue, year-over-year growth for all our product categories, and our best quarter ever for Services".
Quarterly revenue was $52.6 billion, an increase of 12 percent from the year-ago quarter, and more than the company had predicted when it announced its Q3 earnings for 2017.
Quarterly earnings were above expectations and revenue that beat estimates.
It marks the end of a very successful financial year for the company. Apple saw revenue of $229.234 billion in fiscal 2017, compared to $215.639 in fiscal 2016. (Apple’s financial year runs from September to September).
Q4 2017 summary
- Revenue of $52.579bn, up from $46.852bn in the same quarter a year ago
- Earnings per diluted share of $2.07, up from $1.67 in the year-ago quarter
- Gross margin of 37.9%, compared to 38.51% in the same quarter of 2016
- Operating expenses of $6.811bn, compared to $6.052bn in the year-ago quarter
- iPhone unit sales up 3%, revenue up 2% year-on-year
- iPad unit sales up 11%, revenue up 14% year-on-year
- Mac sales up 10%, revenue up 25% year-on-year
- Services revenue up 34%
- Other products revenue up 36%
This is all at the upper end of Apple's predictions. While reporting on Q3, the company provided the following estimates for its fiscal 2017 fourth quarter:
- Revenue between $49 billion and $52 billion
- Gross margin between 37.5 percent and 38 percent
- Operating expenses between $6.7 billion and $6.8 billion
- Other income/(expense) of $500 million
- Tax rate of 25.5 percent
Other income/expense was $797 million in the fourth quarter, rather than the $500 predicted.
Apple declared an upcoming dividend payment of $0.63 per share, payable November 16 to shareholders of record as of November 13.
Fiscal 2017 summary
- Revenue of $229.234bn, up from $215.639bn in fiscal 2016
How many iPhones did Apple sell in Q4 2017?
Despite the fact that the iPhone 8 only went on sale on 22 September, just a few days before the fourth quarter ended on 30 September, and the iPhone X wasn’t even available, Apple sold 46.7 million iPhones in the fourth quarter of of 2017, compared to 41.026 million iPhones in Q3, and 45.5 million in the year ago quarter.
That’s up 14% quarter-on-quarter, and up 3% year-on-year. So concerns that people were holding off buying the iPhone 8 in favour of waiting for the iPhone X seem to be unfounded.
The company made revenue of $28.846bn from these iPhone sales, compared to $24.846bn in in Q3 and $28.160 in the same quarter of 2016. That’s up 16% quarter-on-quarter, and up 2% year-on-year.
How many iPads did Apple sell in Q4 2017?
Apple sold 10.326 million iPads in the fourth quarter of of 2018, compared to 11.427 million iPads in Q3, and 9.267 million in the year ago quarter.
That’s down 10% quarter-on-quarter, but up 11% year-on-year. The quarterly decline is likely due to increased interest following the introduction of the new iPad Pro models in June 2017. The year-on-year increase suggests that the decline in iPad sales isn’t as marked as feared.
Apple made revenue of $4.831bn from iPad sales, compared to $4.969bn in in Q3 and $4.255 in the same quarter of 2016. That’s down 3% quarter-on-quarter, but up 14% year-on-year.
How many Macs did Apple sell in Q4 2017?
Mac sales continue to increase. The company sold 5.386 million Macs in the fourth quarter of of 2018, compared to 4,292 million Macs in Q3, and 4.886 million in the year ago quarter. That’s up 25% quarter-on-quarter, and up 10% year-on-year.
It made revenue of $7.170bn from this, compared to $5.592bn in in Q3 and $5.739 in the same quarter of 2016. That’s up 28% quarter-on-quarter, and up 25% year-on-year.
How many Apple Watches did Apple sell in Q4 2017?
We don't know exactly how many Watches Apple sold in the forth quarter, because as usual Apple rolled this product's sales in with the generic 'Other products' categories.
The Other Products category saw revenues of $3.231bn this quarter, compared to $2.735bn in Q3, and $2.373bn a year ago. That's up 36% on Q4 2016. Bear in mind, however, that not all of this is down to Apple Watches; the AirPods are also included in this category.
How much money did Apple make from App Store, iTunes?
Services (a category which includes app sales, iTunes, Apple Pay, Apple Music, and iCloud storage) saw quarterly revenues of $8.501, compared to $7.266bn in Q3 and $6.325 in Q4 2016.
That's up 36 percent on Q4 2016.
How much money did Apple make from international sales?
International sales accounted for 62 percent of revenue, with $13.009bn coming from Europe, $22.099 from the Americas, 9.801 from China, $3.858 coming from Japan and $2.812 from the rest of Asia Pacific. Revenue from Japan was down year on year, but up in every other case.
Q1 2018 predictions
Apple provided the following guidance for its fiscal 2018 first quarter:
- Revenue between $84 billion and $87 billion
- Gross margin between 38 percent and 38.5 percent
- Operating expenses between $7.65 billion and $7.75 billion
- Other income/(expense) of $600 million
- Tax rate of 25.5 percent
The expectations indicate that Apple has a lot of confidence in the launch of the iPhone X. "You can see from our guidance, we're very bullish," Aople’s CEO Tim Cook said on a conference call.
How to listen to Apple's earnings call
You can still listen to Apple's financial results conference call on Apple's website; as well as the raw numbers, you'll hear from Apple executives as they discuss the earnings report and give hints about what's to come.
To listen, you'll need an iPhone, iPad or iPod touch with Safari 5.1.10 or later on OS X v10.6.8 or later; Safari on iOS 6.0 or later; or QuickTime 7 on Windows.
Click here to listen to the call.
Read on to find out about previous quarters' performance, and how many iPhones, iPads and Macs Apple sold in the past.