Apple has quietly hired a leading ad executive involved in Nike's ad campaigns to lead its global advertising effort.

Rebecca Van Dyck, who has been running the Nike account at ad agency Wieden and Kennedy has left the firm to become Apple's worldwide advertising director, AdWeek explains.

Van Dyck has worked exclusively on the Nike brand for 12 years — her entire career at Wieden and Kennedy. She held global oversight of Nike's global ads for the last four years.

A representative at Wieden told AdWeek: "We are a huge fan of hers here, and she left on great terms. Her job at Apple was a 'can't-pass' opportunity."

"Apple last year spent $285 million in US measured media ads, nearly double the $150 million it spent in 2005," the report observes.