Apple has recruited Walmart's head of digital media, Kevin Swint, to help beef-up its international offering of film and television shows through iTunes.
Swint was the man who led Walmart's music and video services. He begins his new appointment at Apple this month, with particular responsibility of extending iTunes film and television rentals/sales worldwide.
Walmart's strategy for digital distribution remains unsteady, with the company recently closing its online film services.
Introducing iTunes film rental services at Macworld Expo, Apple CEO Steve Jobs said he hoped Apple would be able to introduce such services internationally in 2008.