Apple's developers are a creative bunch, and news that open development wouldn't be permitted on the iPhone was bound to raise interest.

Macworld this week reported the debut of a version of popular poker game 'Texas Hold ’Em' on Apple's website. Independently-developed, the game is described as being at a suitable resolution for use on an iPhone.

Apple has said it will work with some developers on some applications, and the title is already available for the iPod through the iTunes store.

However, gambling game 'Texas Hold ’Em' doesn't appear to be the only third-party application in development for Apple's multimedia-capable internet appliance – it seems that dating services hope to exploit the personal communicator to boost their services, too.

Developer Miguel Sciaudone contacted Macworld UK to say: "This will be an application running on the iPhone in summer. It's currently in development and will soon be in Beta testing. It will not be a Widget."

An image of the iPhone dating service is available for view on Flickr.