Apple has added a new feature designed to boost album sales at the iTunes Store, 'Complete My Album',

This service allows customers to turn individual tracks into a complete album at a reduced price by giving them a full 79 pence credit for every track they have previously purchased from that album.

“Music fans can now round out their music collections by upgrading their singles into complete albums with just one click, and get full credit for those songs they have previously purchased from iTunes,” said Eddy Cue, Apple’s vice president of iTunes. “Complete My Album is a wonderful new way that iTunes helps customers grow and enjoy their music collections.”

“iTunes continues to revolutionise the digital music industry by offering music fans innovative ways to explore and enjoy new music,” said Thomas Hesse, president, global digital business and US sales, Sony BMG Music Entertainment. “With Complete My Album, iTunes is giving music fans the best of both worlds – the ability to discover great new music by buying just the single and a credit toward the purchase of the complete album.”

Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price.

When users buy any song on iTunes the corresponding album will immediately appear on their personalised Complete My Album page with the reduced price listed. For example, a user who’s already purchased three 79 pence singles and decides to buy the corresponding £7.99 album would be able to download the remaining songs to complete the album for just £5.62, without having to buy the singles again.