Apple may be considering entering the camera business, according to a report that notes that Late Apple CEO and co-founder Steve Jobs reportedly told biographer Walter Isaacson that he had “three things he wanted to reinvent: the television, textbooks and photography”.
While it would seem likely that any interest in advances in photography would be connected to the cameras in the Apple iPhone and iPad, a report by iLounge suggests that Apple might be looking at developing a standalone camera.
With each new iteration of the iPhone and iPad Apple has increased the power and functionality of the featured cameras. iLounge argues that as Apple’s goal with the iPhone and iPad is to keep making them smaller and thinner, there are limitations as to the camera functionality that can be added.
“Apple’s goal is to keep slimming them [iPad and iPhone] down, which limits the light-gathering and zoom capabilities of camera sensors and lenses - image quality compromises. A standalone digital camera could accommodate a bigger sensor and integrated zoom lens, which Apple would select as a “satisfies most needs” option rather than offering detachable lenses,” suggests iLounge.
The suggestion that Apple might get into the camera market isn’t completely out of the blue. Jobs reportedly told biographer Walter Isaacson that he had “three things he wanted to reinvent: the television, textbooks and photography”.
Walter Isaacson revealed that Jobs was interested in reinventing photography when he was interviewed by the New York Times last year. Isaacson told the New York Times: “He had three things that he wanted to reinvent: the television, textbooks and photography. He really wanted to take these on.”
Jobs is also reported to have met with photography company Lytro.