Apple has taken another move to improve its retail presence in China, opening its first store-in-store set-up there as plans emerge for two Apple retail stores in the world's most populous country.
The company has teamed-up with US retailer Best Buy in the move, introducing its own dedicated space within a store in Shanghai's Xuhui area.
Zeng Yaozu, marketing director of Best Buy, said this is the retail store that sold the most Apple products in China in 2007, and "that's why Apple has decided to upgrade the cooperation with Best Buy and open this store-in-store," according to China Tech News.
The Apple area occupies 50 square metres and displays a variety of Macs, iPods and other Apple products. It's to be staffed by two Apple technical consultants.
The report also confirms Apple's plans to introduce its own-brand retail stores into China, with two stores set to open in Beijing, one in the Sanlitun area, the other in Qianmen.