Hardsoft is set to open its first retail store in London on Tuesday 27 March.

The store will be located in the Tech City part of Shoreditch, London. Tech City is home to technology, digital and creative companies and has grown up around Shoreditch and Old Street in East London, extending to reach the Olympic Park in Stratford.

The Hardsoft store will be the first authorised Apple Reseller in Tech City.

As well as sales and leasing of Apple products, the new Shoreditch store will offer a full repair and upgrade service, often on a same day basis. The store will also offer warranty repairs on all Apple products (including those with AppleCare). Hardsoft will offer low-cost, short-term rentals of MacBooks while their Mac is fixed.


Apple Certified Technical Coordinators (ACTC's) will be available in store to provide support to customers either in person on via telephone.

Hardsoft was established back in 1984 and offers tailored solutions and flexible leasing of Macs (and other PCs).  The company also has a shop in Birmingham.