Apple's Melbourne, Australia retail store will allegedly spearhead a "new retail concept", according to emerging reports.

The new Mac and iPod shop seems set to be situated in the city's Chadstone Shopping Centre and will open in mid-February, claims local Apple-focused website, MacTalk.

Images at MacTalk show a large store frontage that's currently boarded-up and displays a small sign claiming: "Apple, opening soon".

Executives from Apple Australia have been seen visiting the space, a report on IFO AppleStore explains.