Apple is introducing new colour-coded uniforms to its retail store staff.

IFOAppleStore reports that under the new dress code, Geniuses and Creatives will wear dark blue, Specialists will wear light blue while Concierge staff will wear orange. The back room staff will retain the existing black T-shirts.

The new uniforms will also carry slogans: orange shirted-staff will see their slogan declare, “I know people”, while specialists will declare: “I can talk about this stuff for hours”. (There’s a complete list of new slogans within the IFOAppleStore report).

Apple also plans to rename three job titles: Mac Genius becomes Genius, Mac Specialist is to be Specialist, and Business Consultants will become Business Partners.